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Digital Pr Manager Jobs in Riverside, CA (NOW HIRING)

APTIM

Digital Marketing Specialist

Irvine, CA · On-site

Bachelor's degree in marketing, communications, journalism, public relations, business, or a ... Strong project management and organizational skills, with the ability to manage multiple projects ...

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Digital Pr Manager information

See Riverside, CA salary details

$11.5K

$75.5K

$121.5K

How much do digital pr manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for digital pr manager in Riverside, CA is $75,487.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,200.00 and $121,000.00 per year, depending on experience, location, and employer.

What is a Digital PR Manager?

A Digital PR Manager is a professional responsible for managing a brand’s reputation and visibility online through digital channels. They create and implement strategies to gain high-quality backlinks, increase online coverage, and build relationships with journalists, bloggers, and influencers. Their work often includes crafting press releases, pitching stories, monitoring media coverage, and analyzing campaign results to improve future outreach. Digital PR Managers play a key role in boosting a company's online presence, credibility, and search engine rankings.

How does a Digital PR Manager typically collaborate with content and SEO teams to achieve campaign goals?

A Digital PR Manager works closely with content and SEO teams to develop campaigns that not only generate media coverage but also drive website traffic and boost search engine rankings. This collaboration often involves brainstorming content ideas, identifying target publications, and ensuring that press materials include SEO-friendly keywords and backlinks. Regular meetings and shared project management tools help align strategies, measure outcomes, and quickly adapt to changing digital trends. This teamwork ensures that PR efforts amplify the brand's online presence and support broader marketing objectives.

What is the difference between Digital Pr Manager vs Public Relations Specialist?

AspectDigital Pr ManagerPublic Relations Specialist
CredentialsBachelor's in Communications, Marketing, or related fields; experience in digital mediaBachelor's in Communications, Public Relations, or related fields; media relations experience
Work EnvironmentDigital agencies, corporate marketing teams, media firmsPR firms, corporate communications departments, media outlets
Employer & Industry UsageUsed in digital marketing, online reputation management, social media campaignsUsed in traditional media relations, crisis communication, community engagement

The Digital Pr Manager focuses on managing online reputation, digital media outreach, and social media campaigns, often requiring digital marketing skills. The Public Relations Specialist handles media relations, press releases, and community engagement, typically in traditional media settings. While both roles involve communication and media skills, the Digital Pr Manager emphasizes digital platforms, making it distinct in scope and tools used.

What are the key skills and qualifications needed to thrive as a Digital PR Manager?

To thrive as a Digital PR Manager, you need expertise in public relations strategy, content creation, media outreach, and a background in communications or marketing. Familiarity with PR tools like Cision, media monitoring platforms, and analytics software is typically required. Strong interpersonal skills, creativity, and adaptability help you build relationships and craft compelling campaigns. These skills are vital for effectively managing a brand's online reputation and driving impactful digital publicity.
What job categories do people searching Digital Pr Manager jobs in Riverside, CA look for? The top searched job categories for Digital Pr Manager jobs in Riverside, CA are:
What cities near Riverside, CA are hiring for Digital Pr Manager jobs? Cities near Riverside, CA with the most Digital Pr Manager job openings:
Digital Pr Manager jobs near you
Infographic showing various Digital Pr Manager job openings in Riverside, CA as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, and 3% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $75,487 per year, or $36.3 per hour.

VP, Communications and Public Relations

Xponential Fitness, LLC

Irvine, CA • On-site

$250K - $275K/yr

Full-time

Posted 21 days ago

Job description


Who We Are
Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program.
Position Summary
Xponential Fitness is seeking an experienced VP, Communications and Public Relations responsible for
driving and executing the company’s communications strategy to enhance brand and company reputation, drive consumer awareness and brand leads, drive franchisee licensed sales consideration with potential new franchisees, and improve franchisee engagement and sentiment. This highly collaborative leader will work hand in hand with senior leaders across the organization and within all Brands to develop strategic communication plans including roadmaps, sequencing, placement strategies and effectiveness measurement to enhance the position of the company and brands and deliver results across our franchise network, business trade platforms, executive communications and consumer earned media outlets.
Reporting to the Chief Marketing Officer, this position oversees business and consumer media relations,
brand communications, crisis management, executive and corporate franchisee communications, conference strategy planning, and consumer public relations. This leader will collaborate closely with executive leadership, brand presidents, brand marketing, development, operations and legal to ensure consistent and compelling messaging across all audiences and channels. One of the key focus areas is to ensure franchise owners remain informed, engaged, and aligned on company initiatives, leadership updates, and brand priorities.
The ideal candidate is an exceptional leader and storyteller who thrives in a fast-paced, multi-brand
environment and enjoys balancing external media relations with internal and franchise communications.
Key Responsibilities
Overall:
  • Develop and execute proactive and reactive media strategies, positioning the company and its brands as industry leaders – separately in consumer and business press.
  • Build and maintain strong relationships with key media outlets, influencers, and industry leaders to generate positive press coverage.
  • Oversee the creation of press materials, including press releases, media kits, and pitch strategies separately in consumer and business press.
  • Manage and optimize the team’s workflow, ensuring deadlines, budgets, and campaign goals are met.
  • Collaborate with franchisees to provide guidance, tools, and resources to ensure they are aligned with national and local communications strategies for local market activations.
  • Track, analyze, and report on the effectiveness of all Communications efforts, adjusting strategies as needed based on data and feedback.
Executive, Event amp; Corporate:
  • Oversee executive communications, including speechwriting, presentations, and thought leadership content for key leaders.
  • Oversee special event strategy aimed at building franchisee and employee engagement for the organization and its brands. These meetings include, but are not limited to franchise conferences, webinars, town halls, and leadership meetings, large franchise recruitment (sales) events
Franchise Engagement:
  • Provides communications strategic counsel to brand teams, communicating and engaging with franchisees across brands.
  • Understand key franchisees to better inform franchisee communications and engagements strategies and initiatives.
  • Own the development and execution of franchisee communications across all Xponential Fitness brands.
  • Collaborate with centralized Operations, Brands, Marketing and Enterprise teams to deliver tactical communications on operational procedures, training, marketing and digital initiatives
  • Produce and distribute on a regular cadence: engaging communications highlighting company initiatives, marketing campaigns, executive leadership updates, operational enhancements, studio success stories, and business performance.
  • Partner with executive leadership to communicate organizational announcements, personnel changes, strategic initiatives, and company milestones.
  • Ensure communications are timely, consistent, transparent, and aligned with corporate messaging.
  • Manage outside agency to create communication calendars and editorial plans that keep franchisees informed without overwhelming them.
Franchise Development amp;amp; Positioning:
  • Skillfully positions Xponential Fitness brands to prospective franchisee owners as excellent business opportunities
  • Manages communication strategy through trade and business publications as well as social media platforms with consistent, relevant Xponential and brand stories
  • Feeds pipeline of business development channels: LinkedIn, business trades, local and regional feature stories
  • Leads development of “Discovery Day” materials to excite and nurture franchisee prospects
Public Relations:
  • Develop and execute integrated public relations strategies that increase awareness of Xponential Fitness and its portfolio of boutique fitness brands.
  • Build and maintain strong relationships with journalists, editors, producers, influencers, and media outlets across consumer, business, fitness, wellness, and franchise trade media.
  • Partnering with Xponential’s outside agency, secure high-quality earned media placements that support brand awareness, new studio openings, executive thought leadership, franchise development, product launches, partnerships, and company milestones.
  • Together with Xponential’s outside agency, draft press releases, media pitches, executive messaging, fact sheets, Q amp;amp;A documents, and media briefing materials.Coordinate media interviews and prepare executives and brand leaders with talking points andinterview guidance.
  • Monitor industry trends, competitor activity, and media coverage to identify opportunities and emerging issues.
  • Track and report PR performance using media monitoring and measurement tools.
Qualifications
  • Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
  • 12-15 years of experience in public relations, corporate communications, and franchisee communications
  • Experience working within retail, hospitality, fitness, or multi-location consumer brands isstrongly preferred.
  • Experience managing executive communications and internal communications programs.
  • Experience securing earned media coverage in consumer, business, and trade publications.
  • Exceptional writing, editing, storytelling, and verbal communication skills.
  • Strong media relationships and demonstrated success pitching national and regional media.
  • Ability to manage multiple brands, projects, and deadlines simultaneously.
  • Highly organized with exceptional attention to detail.
  • Familiarity with media monitoring and PR measurement platforms such as Cision, Meltwater, or Muck Rack is a plus.
Skills amp; Competencies
  • Skilled communicator and internal influencer
  • Strategic thinker with strong business acumen.
  • Outstanding relationship builder and cross-functional collaborator.
  • Proactive, resourceful, and solutions-oriented.
  • Excellent judgment and professionalism when handling confidential information.
  • Strong project management and organizational skills.
  • Comfortable working in a dynamic, fast-growing organization with multiple stakeholders.
Preferred Attributes
  • Passion for fitness, wellness, or women’s health brands.
  • Experience in boutique fitness strongly preferred.
  • Experience in community-driven or membership businesses.
  • Strong attention to detail.
  • Growth mindset and proactive work style.
  • Comfortable working in a high-growth organization.
What Success Looks Like
In this role, you will:
  • Deliver timely, engaging communications that keep franchisees informed and connected.
  • Strengthen alignment between corporate leadership and franchise owners.
  • Increase positive earned media coverage across consumer, business, and franchise publications.
  • Position Xponential Fitness executives as trusted industry thought leaders.
  • Help build and protect the reputation of one of the world’s leading boutique fitness franchisors.
Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Xponential Fitness logo

About Xponential Fitness

Sourced by ZipRecruiter

Xponential Fitness, headquartered in Irvine, CA, US, is a powerhouse in the global fitness industry. Established in 2017, the firm specializes in franchising diverse and complementary fitness brands. Operating in the wellness and health sector, the company's portfolio boasts eight unique brands, including Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre, and STRIDE. In a few short years, Xponential Fitness has gained momentum by curating the largest curated portfolio of boutique fitness brands worldwide. Its mission is capturing every segment of the fitness market, ambitiously striving to make boutique fitness accessible to everyone.

Industry

Performing arts, spectator sports and event promotion

Company size

201 - 500 Employees

Headquarters location

Irvine, CA, US

Year founded

2017

Social media

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