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Digital Performance Manager Jobs in Rochester, MI

... performance through Factory Advisors' MicroLearning, Approachable AI, digital work instructions ... Team Leadership · Manage the Digital Content Specialist and external content development partners ...

... performance through Factory Advisors' MicroLearning, Approachable AI, digital work instructions ... Team Leadership • Manage the Digital Content Specialist and external content development partners ...

This role supports the Digital Content Manager and collaborates with both the performance and creative teams to craft innovative ideas and execute on all things digital content. Responsibilities:

This role supports the Digital Content Manager and collaborates with both the performance and creative teams to craft innovative ideas and execute on all things digital content. Responsibilities:

... managing campaigns and performance data while also contributing to creative briefing, asset ... Digital Media Strategy & Execution * Plan, launch, and manage digital media campaigns across ...

... managing campaigns and performance data while also contributing to creative briefing, asset ... Digital Media Strategy & Execution * Plan, launch, and manage digital media campaigns across ...

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Showing results 1-20

Digital Performance Manager information

See Rochester, MI salary details

$36.8K

$91.6K

$141.3K

How much do digital performance manager jobs pay per year?

As of Jul 23, 2026, the average yearly pay for digital performance manager in Rochester, MI is $91,610.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,300.00 and $116,000.00 per year, depending on experience, location, and employer.

What is the difference between Digital Performance Manager vs Digital Marketing Manager?

AspectDigital Performance ManagerDigital Marketing Manager
Primary FocusOptimizing digital campaigns and performance metricsDeveloping overall marketing strategies and brand promotion
Skills & CertificationsData analysis, PPC, SEO, Google AnalyticsContent creation, branding, marketing strategy
Work EnvironmentPerformance marketing teams, digital agenciesMarketing departments, advertising agencies
Common UsageIn industries focusing on ROI and campaign metricsIn broader marketing and brand management roles

The Digital Performance Manager primarily focuses on optimizing digital campaigns through data analysis and performance metrics, while the Digital Marketing Manager oversees overall marketing strategies and brand initiatives. Both roles require digital marketing knowledge, but their core responsibilities differ in scope and focus.

What are the key skills and qualifications needed to thrive as a Digital Performance Manager, and why are they important?

To thrive as a Digital Performance Manager, you need expertise in digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency in analytics platforms like Google Analytics, advertising tools such as Google Ads and Facebook Ads Manager, and familiarity with SEO/SEM strategies are typically required. Strong communication, strategic thinking, and problem-solving skills help in collaborating with cross-functional teams and translating data insights into actionable strategies. These skills and qualities are essential to drive measurable business growth, maximize ROI, and adapt to the fast-evolving digital landscape.

How does a Digital Performance Manager typically collaborate with other teams to optimize campaign outcomes?

Digital Performance Managers work closely with cross-functional teams such as creative, content, analytics, and paid media specialists to ensure campaigns meet business objectives. They often provide data-driven insights to guide creative direction, set measurable KPIs, and adjust strategies in real time. Regular meetings and performance reviews are common, enabling swift responses to trends or underperformance, and fostering a collaborative environment that drives continuous improvement.

What is a Digital Performance Manager?

A Digital Performance Manager is a professional responsible for overseeing and optimizing online marketing campaigns to achieve key business goals, such as increased traffic, conversions, and ROI. They analyze data from various digital channels, including paid advertising, social media, and search engines, to assess performance and identify growth opportunities. Their role involves developing strategies, implementing campaigns, and using analytics tools to track progress and ensure digital initiatives align with overall business objectives.
What job categories do people searching Digital Performance Manager jobs in Rochester, MI look for? The top searched job categories for Digital Performance Manager jobs in Rochester, MI are:
What cities near Rochester, MI are hiring for Digital Performance Manager jobs? Cities near Rochester, MI with the most Digital Performance Manager job openings:
Infographic showing various Digital Performance Manager job openings in Rochester, MI as of July 2026, with employment types broken down into 83% Full Time, 13% Part Time, and 4% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $91,610 per year, or $44 per hour.

Full-time

Posted 13 days ago


Job description

About Us

At Factory Advisors, we partner with industrial and manufacturing organizations to drive operational excellence, unlock sustainable growth, and deliver measurable business results. We don't just consult-we embed, lead, and deliver.
Our team brings decades of experience solving complex manufacturing challenges across North America. We combine deep manufacturing expertise with Lean principles, Operational Excellence, and practical AI solutions to help clients improve productivity, reduce costs, develop their people, and build sustainable cultures of continuous improvement.

The Opportunity

Factory Advisors is seeking a Manager - Digital Tools to lead the successful delivery of AI-enabled digital solutions for manufacturing clients. This client-facing role combines project leadership, consulting, and technical coordination to help manufacturers improve operational performance through Factory Advisors' MicroLearning, Approachable AI, digital work instructions, connected worker technologies, and other workforce enablement solutions.
The ideal candidate thrives at the intersection of manufacturing, technology, and client service. They enjoy leading implementation teams, collaborating with technical specialists, and working directly with manufacturing leaders to deliver measurable business results.

Client Engagement Leadership

         Serve as the primary client advisor throughout Digital Tools engagements.

         Lead discovery sessions to identify operational challenges, workforce capability gaps, and high-impact digital opportunities.

         Build trusted relationships with manufacturing leaders, engineering, operations, and IT/OT teams.

         Present recommendations, implementation plans, and project updates to client stakeholders and executive leadership.

Project Delivery

         Lead Digital Tools engagements from discovery through implementation, adoption, and sustainment.

         Manage project scope, schedules, budgets, risks, deliverables, and client communications.

         Ensure projects are delivered on time, within scope, and aligned with client expectations.

         Drive issue resolution and proactively manage project risks.

Digital Solution Delivery

         Coordinate the delivery of AI-enabled workforce solutions, including MicroLearning, Approachable AI, digital work instructions, knowledge assistants, skills assessments, and connected worker applications.

         Partner with software developers, instructional designers, and technical specialists to deliver high-quality digital solutions.

         Ensure solutions align with client objectives, manufacturing workflows, and frontline user needs.

         Lead client adoption through effective change management, training, and implementation support.

Team Leadership

         Manage the Digital Content Specialist and external content development partners to ensure timely, high-quality project delivery.

         Prioritize workloads, establish project timelines, and monitor deliverables.

         Provide coaching, feedback, and professional development to team members.

         Foster collaboration across internal teams, contractors, and client stakeholders.

         Continuously improve delivery processes, templates, and project standards.

What Success Looks Like

Within your first year, you will:

         Successfully deliver multiple Digital Tools engagements on time and within budget.

         Build strong client relationships that lead to high client satisfaction and repeat business.

         Increase client adoption and utilization of AI-enabled workforce solutions.

         Effectively lead the Digital Content Specialist and external development partners to deliver high-quality content.

         Establish repeatable delivery standards, templates, and best practices.

         Contribute to the continuous improvement of Factory Advisors' Digital Tools delivery model.

Requirements

What You'll BringRequired Qualifications

         5-7 years of experience leading complex projects in manufacturing, operations, industrial technology, digital transformation, or related environments.

         3-5 years of experience leading cross-functional or matrixed teams, including coaching and developing team members.

         Strong understanding of manufacturing operations, including production, quality, maintenance, engineering, supply chain, or continuous improvement.

         Experience delivering software-enabled, AI-enabled, or technology-enabled business solutions.

         Experience working directly with executive, plant, and operational leadership.

         Experience leading organizational change and technology adoption initiatives.

         Working knowledge of Agile project delivery methodologies.

         Experience managing external vendors, contractors, or distributed project teams.

         Excellent written, verbal, presentation, facilitation, and stakeholder management skills.

         Bachelor's degree in Engineering, Manufacturing, Operations, Information Technology, Business, or a related field.

         Eligible to work in the United States.

         Able to travel up to 25%.

Preferred Qualifications

         Experience with Learning Management Systems (LMS), workforce training platforms, or instructional technologies.

         Experience with digital work instructions, connected worker platforms, or Manufacturing Execution Systems (MES).

         Familiarity with Generative AI, Microsoft Copilot, knowledge assistants, or AI-powered workforce enablement tools.

         Experience applying Lean Manufacturing, Operational Excellence, or Toyota Production System principles.

         Experience implementing cloud-based and on-premises technology solutions.

         Previous experience in manufacturing consulting or another client-facing advisory role.

Benefits

Why Join Factory Advisors?

At Factory Advisors, you'll have the opportunity to help manufacturers embrace practical AI and digital technologies that improve the way people work. You'll work directly with manufacturing leaders, collaborate with experienced operational consultants, and deliver solutions that create measurable business impact.
We believe technology should empower people-not replace them. If you're passionate about solving complex manufacturing challenges, leading successful client engagements, and delivering meaningful results, we'd love to meet you.