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Digital Performance Manager Jobs in Wisconsin (NOW HIRING)

Hearst

Digital Account Manager

Milwaukee, WI · On-site

Digital Account Manager Milwaukee WI, United States WISN-TV, Hearst Television's NBC affiliate in ... Attend client meetings and presentations when necessary to review post campaign performance ...

Hearst

Digital Account Manager

Milwaukee, WI · On-site

Digital Account Manager Milwaukee WI, United States WISN-TV, Hearst Television's NBC affiliate in ... Attend client meetings and presentations when necessary to review post campaign performance ...

Kohler

Digital Product Manager

Kohler, WI

$113K - $175K/yr

Digital Product Manager Work Mode: Onsite Location: Onsite - Kohler, WI Opportunity Kohler Digital ... Use data, testing, and performance insights to define success metrics, measure outcomes, and ...

Kohler Co.

Digital Product Manager

Kohler, WI · On-site

$113K - $175K/yr

Digital Product Manager Work Mode: Onsite Location: Onsite - Kohler, WI Opportunity Kohler Digital ... Use data, testing, and performance insights to define success metrics, measure outcomes, and ...

Kohler Co.

Digital Product Manager

Kohler, WI · On-site

The Digital Product Manager is responsible for the strategic elevation of Kohler Co.'s digital ... Use data, testing, and performance insights to define success metrics, measure outcomes, and ...

Pariveda

WI · On-site

$115K - $139K/yr

Pariveda is seeking a Digital Marketing Manager to join our Market Engagement team in the Corporate ... Activate ABM account lists across digital channels and feed performance insights back to Program ...

KOHLER

Digital Product Manager

Kohler, WI · On-site

The Digital Product Manager is responsible for the strategic elevation of Kohler Co.'s digital ... Use data, testing, and performance insights to define success metrics, measure outcomes, and ...

Kohler Co.

Digital Product Manager

Kohler, WI

The Digital Product Manager is responsible for the strategic elevation of Kohler Co.'s digital ... Use data, testing, and performance insights to define success metrics, measure outcomes, and ...

boelter

Digital Product Manager

Pewaukee, WI · On-site

Digital Product Manager - Growth Boelter | Pewaukee, WI | Full-Time Belong to the Boelter community ... Own onsite search performance, including relevance tuning, faceted filtering, and search-driven ...

Kohler

Digital Product Manager

Kohler, WI · On-site

Digital Product Manager Work Mode: Onsite Location:  Onsite - Kohler, WI Opportunity Kohler ... Use data, testing, and performance insights to define success metrics, measure outcomes, and ...

Kohler

Digital Product Manager

Kohler, WI · On-site

Digital Product Manager Work Mode: Onsite Location:  Onsite - Kohler, WI Opportunity Kohler ... Use data, testing, and performance insights to define success metrics, measure outcomes, and ...

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Showing results 41-60

All JobsDigital Performance JobsDigital Performance Manager JobsDigital Performance Manager Jobs in Wisconsin

Digital Performance Manager information

See Wisconsin salary details

$40.4K

$100.5K

$154.9K

How much do digital performance manager jobs pay per year?

As of Sep 12, 2026, the average yearly pay for digital performance manager in Wisconsin is $100,459.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,100.00 and $127,200.00 per year, depending on experience, location, and employer.

What is a digital performance manager?

A Digital Performance Manager is a professional responsible for overseeing and optimizing online marketing campaigns to achieve key business goals, such as increased traffic, conversions, and ROI. They analyze data from various digital channels, including paid advertising, social media, and search engines, to assess performance and identify growth opportunities. Their role involves developing strategies, implementing campaigns, and using analytics tools to track progress and ensure digital initiatives align with overall business objectives.

What are the key skills and qualifications needed to thrive as a digital performance manager?

To thrive as a Digital Performance Manager, you need expertise in digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency in analytics platforms like Google Analytics, advertising tools such as Google Ads and Facebook Ads Manager, and familiarity with SEO/SEM strategies are typically required. Strong communication, strategic thinking, and problem-solving skills help in collaborating with cross-functional teams and translating data insights into actionable strategies. These skills and qualities are essential to drive measurable business growth, maximize ROI, and adapt to the fast-evolving digital landscape.

How does a digital performance manager typically collaborate with other teams to optimize campaign outcomes?

Digital Performance Managers work closely with cross-functional teams such as creative, content, analytics, and paid media specialists to ensure campaigns meet business objectives. They often provide data-driven insights to guide creative direction, set measurable KPIs, and adjust strategies in real time. Regular meetings and performance reviews are common, enabling swift responses to trends or underperformance, and fostering a collaborative environment that drives continuous improvement.

What is the difference between Digital Performance Manager vs Digital Marketing Manager?

AspectDigital Performance ManagerDigital Marketing Manager
Primary FocusOptimizing digital campaigns and performance metricsDeveloping overall marketing strategies and brand promotion
Skills & CertificationsData analysis, PPC, SEO, Google AnalyticsContent creation, branding, marketing strategy
Work EnvironmentPerformance marketing teams, digital agenciesMarketing departments, advertising agencies
Common UsageIn industries focusing on ROI and campaign metricsIn broader marketing and brand management roles

The Digital Performance Manager primarily focuses on optimizing digital campaigns through data analysis and performance metrics, while the Digital Marketing Manager oversees overall marketing strategies and brand initiatives. Both roles require digital marketing knowledge, but their core responsibilities differ in scope and focus.

What does a digital performance manager do?

A digital performance manager oversees online marketing campaigns to improve digital metrics such as traffic, conversions, and ROI. They analyze data using tools like Google Analytics and optimize strategies across channels like paid search, social media, and display advertising to meet business goals.

What cities in Wisconsin are hiring for Digital Performance Manager jobs?

Cities in Wisconsin with the most Digital Performance Manager job openings:

    Digital Performance Manager jobs near you
    Infographic showing various Digital Performance Manager job openings in Wisconsin as of July 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $100,459 per year, or $48.3 per hour.

    Site Analytics and A/B Testing Coordinator

    Appleton, WI • On-site

    Fleet Farm
    Retail • 5 - 10K employees
    Learn more about Fleet Farmexternal

    Full-time

    Medical, Dental, Vision, Life, Retirement, PTO

    Re-posted yesterday

    Fleet Farm rating

    5.4

    Company rating: 5.4 out of 10

    Based on 229 frontline employees who took The Breakroom Quiz

    Job description

    Site Analytics & A/B Testing Coordinator
    About This Role
    Fleet Farm is looking for a Site Analytics & A/B Testing Coordinator to help optimize our ecommerce experience through data, customer insights and experimentation. This role will analyze website behavior, conversion funnels and key performance indicators to identify where the customer experience or site performance can improve. You'll develop hypotheses, coordinate A/B and multivariate testing, analyze results and turn insights into recommendations that improve customer engagement, conversion and revenue.
    This is a unique opportunity to play a hands-on role in the continued growth of Fleet Farm's ecommerce business. You'll work closely with eCommerce, Digital Product, UX, Merchandising, Marketing and IT to diagnose opportunities, test solutions and measure results.
    This is an onsite position at Fleet Farm's Service Support Center in Appleton, Wisconsin.
    What You'll Do
    • Analyze website traffic, customer behavior, conversion funnels and engagement metrics to identify optimization opportunities.
    • Monitor key ecommerce KPIs including conversion rate, revenue per visitor, average order value, bounce rate and customer journey metrics.
    • Develop testing hypotheses, success metrics and post-test recommendations based on business objectives.
    • Coordinate the planning, execution and analysis of A/B and multivariate tests across the ecommerce website.
    • Partner with Digital Product, UX, Merchandising, Marketing and IT teams to identify and prioritize testing opportunities.
    • Use analytics and experimentation tools to diagnose underperforming areas of the website and test potential solutions.
    • Build dashboards and recurring reports that communicate website performance and testing outcomes to stakeholders.
    • Ensure testing initiatives are properly configured, documented and measured for statistical validity.
    • Collaborate with analytics and development teams to validate tracking, event tagging and data accuracy.
    • Maintain a testing roadmap and prioritize initiatives based on customer impact and business value.
    • Support personalization, landing page optimization, search results and merchandising initiatives through experimentation and performance measurement.
    • Stay current on ecommerce trends, analytics tools, experimentation methodologies and emerging technologies.

    What You Bring
    • Bachelor's degree in Business, Marketing, Analytics, Statistics, Information Systems or a related field, or equivalent experience.
    • 1-3 years of experience in ecommerce analytics, digital marketing, web analytics, conversion rate optimization (CRO) or a related field.
    • Experience using web analytics platforms such as Google Analytics 4, Adobe Analytics or similar tools.
    • Understanding of A/B testing principles, customer behavior analysis and digital performance metrics.
    • Familiarity with Kibo's experimentation platform and Builder.io is a plus.
    • Strong analytical skills with proficiency in Microsoft Excel and experience interpreting website performance data.
    • Strong communication and presentation skills with the ability to translate data into clear, actionable recommendations.
    • Strong organizational skills and attention to detail with the ability to manage multiple priorities.

    Why Join Fleet Farm?
    At Fleet Farm, you'll have the opportunity to make a direct impact on how customers experience our brand online. This role goes beyond simply reporting website analytics-you'll help identify problems, develop hypotheses, test solutions and use data to drive measurable improvements in ecommerce performance.
    You'll work alongside cross-functional teams and have the opportunity to grow your expertise in ecommerce analytics, experimentation, customer behavior and digital optimization while contributing to a growing digital business.
    Benefits
    Fleet Farm offers a comprehensive benefits package designed to support our team members and their families. Benefits may include:
    • Medical, dental and vision coverage
    • 401(k) with company match
    • Paid time off and holidays
    • Employee discount
    • Short-term and long-term disability
    • Life insurance
    • Flexible spending account options
    • Additional wellness and employee support programs

    Equal Employment Opportunity
    Fleet Farm is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all qualified applicants and team members without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other status protected by applicable federal, state or local law.
    Fleet Farm is committed to providing a workplace that is inclusive, respectful and free from discrimination and harassment.
    Equal Opportunity Employer
    This employer is required to notify all applicants of their rights pursuant to federal employment laws.
    For further information, please review the Know Your Rights notice from the Department of Labor.

    What Fleet Farm employees say

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    About Fleet Farm

    Sourced by ZipRecruiter

    Fleet Farm, headquartered in Appleton, Wisconsin, is a retail chain catering to life in the North Central United States. The company was founded by Stewart Mills Sr. and his sons, Stewart Jr. and Henry, in 1955. Introducing a one-stop comprehensive “fleet pricing” model, the company has since grown into over 40 locations across several states, becoming an iconic brand in the region. Fleet Farm operates within the retail industry, offering a comprehensive range of products and services that cater to customers' needs outdoor gear, farming and pet supplies, home improvement tools, automotive goods, hunting and fishing equipment, and even snacks and clothing.

    Industry

    Retail

    Company size

    5,001 - 10,000 Employees

    Headquarters location

    Appleton, WI, US

    Year founded

    1955

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