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Digital Performance Manager Jobs in Wisconsin (NOW HIRING)

In this role, you'll manage digital campaigns from start to finish-handling order entry, designing display ads, trafficking campaigns, and monitoring performance. You'll also collaborate with Account ...

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Digital Performance Manager information

See Wisconsin salary details

$40.4K

$100.5K

$154.9K

How much do digital performance manager jobs pay per year?

As of Jul 2, 2026, the average yearly pay for digital performance manager in Wisconsin is $100,459.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,100.00 and $127,200.00 per year, depending on experience, location, and employer.

What is the difference between Digital Performance Manager vs Digital Marketing Manager?

AspectDigital Performance ManagerDigital Marketing Manager
Primary FocusOptimizing digital campaigns and performance metricsDeveloping overall marketing strategies and brand promotion
Skills & CertificationsData analysis, PPC, SEO, Google AnalyticsContent creation, branding, marketing strategy
Work EnvironmentPerformance marketing teams, digital agenciesMarketing departments, advertising agencies
Common UsageIn industries focusing on ROI and campaign metricsIn broader marketing and brand management roles

The Digital Performance Manager primarily focuses on optimizing digital campaigns through data analysis and performance metrics, while the Digital Marketing Manager oversees overall marketing strategies and brand initiatives. Both roles require digital marketing knowledge, but their core responsibilities differ in scope and focus.

What are the key skills and qualifications needed to thrive as a Digital Performance Manager, and why are they important?

To thrive as a Digital Performance Manager, you need expertise in digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency in analytics platforms like Google Analytics, advertising tools such as Google Ads and Facebook Ads Manager, and familiarity with SEO/SEM strategies are typically required. Strong communication, strategic thinking, and problem-solving skills help in collaborating with cross-functional teams and translating data insights into actionable strategies. These skills and qualities are essential to drive measurable business growth, maximize ROI, and adapt to the fast-evolving digital landscape.

How does a Digital Performance Manager typically collaborate with other teams to optimize campaign outcomes?

Digital Performance Managers work closely with cross-functional teams such as creative, content, analytics, and paid media specialists to ensure campaigns meet business objectives. They often provide data-driven insights to guide creative direction, set measurable KPIs, and adjust strategies in real time. Regular meetings and performance reviews are common, enabling swift responses to trends or underperformance, and fostering a collaborative environment that drives continuous improvement.

What is a Digital Performance Manager?

A Digital Performance Manager is a professional responsible for overseeing and optimizing online marketing campaigns to achieve key business goals, such as increased traffic, conversions, and ROI. They analyze data from various digital channels, including paid advertising, social media, and search engines, to assess performance and identify growth opportunities. Their role involves developing strategies, implementing campaigns, and using analytics tools to track progress and ensure digital initiatives align with overall business objectives.
What are popular job titles related to Digital Performance Manager jobs in Wisconsin? For Digital Performance Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Digital Performance Manager jobs in Wisconsin look for? The top searched job categories for Digital Performance Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Digital Performance Manager jobs? Cities in Wisconsin with the most Digital Performance Manager job openings:

Digital Product Manager - Treasury Management

Associatedbank

Green Bay, WI

Full-time

Retirement, PTO

Posted 9 days ago


Job description

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires.

Role Summary
Associated Bank is seeking a Digital Product Manager to lead the strategy, development, and ongoing enhancement of digital banking products and experiences. In this role, you will shape product roadmaps, identify opportunities to improve customer experiences, and partner across the organization to deliver solutions that drive business growth, primarily focusing on our Treasury Management area. This is an exciting opportunity to influence the future of digital banking while working with cross-functional teams and emerging technologies.

Key Accountabilities

  • Develop and manage the digital product roadmap, prioritizing initiatives that deliver customer and business value.

  • Drive product strategy by evaluating customer needs, market trends, and business objectives.

  • Partner with engineering, delivery, and channel teams to bring new features and enhancements to market.

  • Build business cases and recommendations to support product investments and strategic decisions.

  • Analyze product performance, adoption, and customer feedback to identify improvement opportunities.

  • Collaborate with marketing, operations, customer experience, risk, legal, and compliance teams to ensure successful product execution.

  • Represent the platform in strategic planning and vendor roadmap discussions.

  • Monitor product outcomes and financial performance to support growth, utilization, and long-term success.

Education & Experience

Required

  • Bachelor's degree in Business, Communications, Information Technology, or a related field, or an equivalent combination of education and experience.

  • 8+ years of product management experience.

  • 6+ years of experience solving complex business challenges and developing innovative solutions.

  • Experience managing product roadmaps, priorities, and cross-functional initiatives.

Preferred

  • Master's degree in Business, Communications, Information Technology, or a related field.

  • 4+ years of experience working within Scrum or Agile environments.

  • Experience partnering with technology teams to deliver digital products and enhancements.

  • Financial services or banking industry experience.

Why You'll Love Working Here

At Associated Bank, you'll have the opportunity to shape products that impact customers every day while collaborating with talented teams across the organization. We invest in professional growth, encourage continuous learning, and provide opportunities to take on meaningful challenges that advance your career. Apply today to make an impact.

We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience.

In addition to core traditional benefits, we take pride in offering benefits for every stage of life.

  • Retirement savings including both 401(k) and Pension plans.

  • Paid time off to volunteer in your community.

  • Opportunities to connect with others through our diversity-focusedColleague Resource Groups.

  • Competitive salaries with professional development and advancement opportunities.

  • Bonus benefits including well-being programs and incentives, parental leave,anemployee stock purchase plan, military benefits and much more.

  • Personal banking, loan, investmentand insurance benefits.

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest.Join our community onFacebook,LinkedInandX.

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank's anonymous Ethics Hotline.

Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contactleavesandaccommodations@associatedbank.comif you need an accommodation at any time during the process.

Associated Banc-Corp participates in the E-Verify Program. E-Verify NoticeEnglish or Spanish. Know Your Right to WorkEnglishorSpanish.

Associated Bank isPay Transparencycompliant.


The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role.


For certain positions, total compensation may also include incentive, commission, or bonus opportunities not reflected in the posted base pay range.


$115,780.00 - $198,480.00 per year