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Digital Performance Manager Jobs in Virginia (NOW HIRING)

KME Digital

SEO Digital Marketing Associate

Alexandria, VA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Measure and analyze performance, and identify new opportunities based on customer and business data ... * CRM (experience with multiple platforms such as Salesforce, Hubspot, Pipedrive, etc) * CMS ...

KME Digital

SEO Digital Marketing Associate

Alexandria, VA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Measure and analyze performance, and identify new opportunities based on customer and business data ... * CRM (experience with multiple platforms such as Salesforce, Hubspot, Pipedrive, etc) * CMS ...

Reingold Inc

Digital Analytics Manager

Alexandria, VA · On-site

  • Medical

  • Retirement

... performance thereof. * Lead the rollout of analytics solutions on clients' digital platforms using tag managers or similar technologies (e.g., Adobe Launch/Data Collection, Tealium IQ, Google Tag ...

Push Digital Group

Director of Digital Fundraising

Alexandria, VA · On-site

$94K - $135K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Support recruiting, staffing, performance management, and long-term departmental planning. Requirements * 10+ years of experience in political digital fundraising, campaign fundraising, advocacy ...

PLUS Communications

Digital Director

Arlington, VA · Hybrid

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Execute digital strategies for public affairs clients, translating senior leadership direction into ... Manage multiple client accounts, overseeing content, campaign execution, and performance tracking

PLUS Communications

Digital Director

Arlington, VA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Execute digital strategies for public affairs clients, translating senior leadership direction into ... Manage multiple client accounts, overseeing content, campaign execution, and performance tracking

PLUS Communications

Digital Director

Arlington, VA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Execute digital strategies for public affairs clients, translating senior leadership direction into ... Manage multiple client accounts, overseeing content, campaign execution, and performance tracking

PLUS Pr

Digital Director

Arlington, VA · On-site

$90 - $110/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Execute digital strategies for public affairs clients, translating senior leadership direction into ... Manage multiple client accounts, overseeing content, campaign execution, and performance tracking

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All JobsDigital Performance JobsDigital Performance Manager JobsDigital Performance Manager Jobs in Virginia

Digital Performance Manager information

See Virginia salary details

$39.7K

$98.7K

$152.2K

How much do digital performance manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for digital performance manager in Virginia is $98,674.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,900.00 and $124,900.00 per year, depending on experience, location, and employer.

What is the difference between Digital Performance Manager vs Digital Marketing Manager?

AspectDigital Performance ManagerDigital Marketing Manager
Primary FocusOptimizing digital campaigns and performance metricsDeveloping overall marketing strategies and brand promotion
Skills & CertificationsData analysis, PPC, SEO, Google AnalyticsContent creation, branding, marketing strategy
Work EnvironmentPerformance marketing teams, digital agenciesMarketing departments, advertising agencies
Common UsageIn industries focusing on ROI and campaign metricsIn broader marketing and brand management roles

The Digital Performance Manager primarily focuses on optimizing digital campaigns through data analysis and performance metrics, while the Digital Marketing Manager oversees overall marketing strategies and brand initiatives. Both roles require digital marketing knowledge, but their core responsibilities differ in scope and focus.

What are the key skills and qualifications needed to thrive as a digital performance manager?

To thrive as a Digital Performance Manager, you need expertise in digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency in analytics platforms like Google Analytics, advertising tools such as Google Ads and Facebook Ads Manager, and familiarity with SEO/SEM strategies are typically required. Strong communication, strategic thinking, and problem-solving skills help in collaborating with cross-functional teams and translating data insights into actionable strategies. These skills and qualities are essential to drive measurable business growth, maximize ROI, and adapt to the fast-evolving digital landscape.

How does a digital performance manager typically collaborate with other teams to optimize campaign outcomes?

Digital Performance Managers work closely with cross-functional teams such as creative, content, analytics, and paid media specialists to ensure campaigns meet business objectives. They often provide data-driven insights to guide creative direction, set measurable KPIs, and adjust strategies in real time. Regular meetings and performance reviews are common, enabling swift responses to trends or underperformance, and fostering a collaborative environment that drives continuous improvement.

What is a digital performance manager?

A Digital Performance Manager is a professional responsible for overseeing and optimizing online marketing campaigns to achieve key business goals, such as increased traffic, conversions, and ROI. They analyze data from various digital channels, including paid advertising, social media, and search engines, to assess performance and identify growth opportunities. Their role involves developing strategies, implementing campaigns, and using analytics tools to track progress and ensure digital initiatives align with overall business objectives.

What cities in Virginia are hiring for Digital Performance Manager jobs?

Cities in Virginia with the most Digital Performance Manager job openings:

Digital Performance Manager jobs near you
Infographic showing various Digital Performance Manager job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $98,674 per year, or $47.4 per hour.

Website and Digital Experience Manager

Propane Education and Research Council

Richmond, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago

Job description

REMOTE POSITION
Ready to shape the digital experience for an entire industry? As Website & Digital Experience Manager, you'll lead the strategy, governance, and continuous evolution of a high-impact web platform that serves consumers, businesses, and industry professionals nationwide. If you enjoy combining digital strategy, user experience, analytics, and cross-functional leadership to drive measurable results, we'd love to hear from you!
Job Summary:
The Website & Digital Experience Manager leads the governance, performance, and strategic evolution of the company website, serving B2B, B2C, and industry member audiences. This role establishes the standards, processes, and partner relationships required to maintain a unified, trusted, and high-performing digital platform. As the central owner of website strategy and governance, this manager balances audience needs, business priorities, regulatory considerations, and brand integrity. The role also oversees external web development partners to ensure clear accountability, high-quality execution, and continuous improvement.
Knowledge, Skills, Abilities, and Requirements:
  • Seven+ years of experience managing enterprise or high-traffic websites, with increasing responsibility for governance and cross-functional leadership.
  • Own website governance standards related to structure, usability, accessibility, performance, data privacy, and brand consistency.
  • Develop and manage the website roadmap, aligning enhancements with organizational goals and audience strategies.
  • Ensure the website effectively serves B2B, B2C, and industry member audiences through experiences tailored to distinct user needs.
  • Define processes for content updates, site changes, feature prioritization, and releases.
  • Lead audience segmentation and digital experience strategy using UX best practices, analytics, testing, and stakeholder feedback to improve relevance and conversion.
  • Manage external web and creative partners, overseeing scope, priorities, timelines, quality, and governance to ensure well-documented, tested, and high-performing delivery.
  • Oversee site performance, risk, and quality management across reliability, security, compliance, accessibility, analytics, and AI-enabled monitoring to strengthen site health and business impact.
  • Serve as the primary web lead for internal stakeholders, translating business needs into priorities while protecting governance standards, site integrity, and user experience.

Competencies:
  • Exhibits the organization's values: Collaborative, Dependable, Respectful, Purposeful, and Customer-Focused.
  • Builds and leverages relationships with internal and external stakeholders.
  • Strong project management skills.
  • Delivers results on schedule and within budget.
  • Collaborative approach and ability to work cross-functionally.
  • Strong verbal and written communication skills.

Licenses, Certifications, Qualification, or Standards:
  • Experience serving multiple audiences or stakeholder groups within a single digital ecosystem.
  • Strong experience managing external vendors or agencies providing web development services.
  • Strong knowledge of user experience, web standards, analytics, performance optimization, and content management systems.
  • Ability to lead through influence, establish governance, and align stakeholders in complex environments.
  • Experience developing roadmaps, managing backlogs, and prioritizing enhancements.
  • Working knowledge of HTML/CSS and web analytics tools.
  • Experience in regulated, membership-based, or multi-line-of-business organizations.
  • Experience partnering with paid media or demand generation teams.
  • Knowledge of accessibility standards, including WCAG, and digital compliance frameworks.

Education:
Bachelor's degree in computer science, information technology, marketing, or a related field preferred.
Working Conditions:
Office Work Environment (up to 75%) / Travel (up to 25%)
Benefits: In addition to a competitive salary, PERC offers excellent benefits such as: vacation and sick pay, 401(k) retirement plan, healthcare (to include Vision and Dental), LTD, Life insurance, other Voluntary benefits, and a wonderful and supportive work environment.
ONLY APPLICANTS WHO ANSWER ALL APPLICATION QUESTIONS AND MEET THE STATED QUALIFICATIONS WILL BE CONSIDERED.
THE PROPANE EDUCATION AND RESEARCH COUNCIL IS AN EQUAL OPPORTUNITY EMPLOYER. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, sexual orientation, gender identity, disability, veteran status or any other characteristic protected by federal, state or local law.

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