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Digital Performance Manager Jobs in Virginia (NOW HIRING)

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Lead small to medium projects and support larger initiatives that improve Digital BI capabilities, strengthen performance management, or advance digital experience measurement. * Provide guidance to ...

Working closely with the Senior Manager, Digital Strategy, the Digital Marketing Lead serves as a key strategic contributor in identifying growth opportunities, improving digital performance, and ...

Digital Marketing Manager

Richmond, VA · On-site

$115K - $130K/yr

The Digital Marketing Manager will set campaign, channel, website, and conversion priorities ... Monitor campaign, website, and conversion performance; translate data into actionable ...

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Digital Performance Manager information

See Virginia salary details

$39.7K

$98.7K

$152.2K

How much do digital performance manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for digital performance manager in Virginia is $98,674.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,900.00 and $124,900.00 per year, depending on experience, location, and employer.

What is a digital performance manager?

A Digital Performance Manager is a professional responsible for overseeing and optimizing online marketing campaigns to achieve key business goals, such as increased traffic, conversions, and ROI. They analyze data from various digital channels, including paid advertising, social media, and search engines, to assess performance and identify growth opportunities. Their role involves developing strategies, implementing campaigns, and using analytics tools to track progress and ensure digital initiatives align with overall business objectives.

What are the key skills and qualifications needed to thrive as a digital performance manager?

To thrive as a Digital Performance Manager, you need expertise in digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency in analytics platforms like Google Analytics, advertising tools such as Google Ads and Facebook Ads Manager, and familiarity with SEO/SEM strategies are typically required. Strong communication, strategic thinking, and problem-solving skills help in collaborating with cross-functional teams and translating data insights into actionable strategies. These skills and qualities are essential to drive measurable business growth, maximize ROI, and adapt to the fast-evolving digital landscape.

How does a digital performance manager typically collaborate with other teams to optimize campaign outcomes?

Digital Performance Managers work closely with cross-functional teams such as creative, content, analytics, and paid media specialists to ensure campaigns meet business objectives. They often provide data-driven insights to guide creative direction, set measurable KPIs, and adjust strategies in real time. Regular meetings and performance reviews are common, enabling swift responses to trends or underperformance, and fostering a collaborative environment that drives continuous improvement.

What is the difference between Digital Performance Manager vs Digital Marketing Manager?

AspectDigital Performance ManagerDigital Marketing Manager
Primary FocusOptimizing digital campaigns and performance metricsDeveloping overall marketing strategies and brand promotion
Skills & CertificationsData analysis, PPC, SEO, Google AnalyticsContent creation, branding, marketing strategy
Work EnvironmentPerformance marketing teams, digital agenciesMarketing departments, advertising agencies
Common UsageIn industries focusing on ROI and campaign metricsIn broader marketing and brand management roles

The Digital Performance Manager primarily focuses on optimizing digital campaigns through data analysis and performance metrics, while the Digital Marketing Manager oversees overall marketing strategies and brand initiatives. Both roles require digital marketing knowledge, but their core responsibilities differ in scope and focus.

What does a digital performance manager do?

A digital performance manager oversees online marketing campaigns to improve digital metrics such as traffic, conversions, and ROI. They analyze data using tools like Google Analytics and optimize strategies across channels like paid search, social media, and display advertising to meet business goals.

What cities in Virginia are hiring for Digital Performance Manager jobs?

Cities in Virginia with the most Digital Performance Manager job openings:

Infographic showing various Digital Performance Manager job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $98,674 per year, or $47.4 per hour.

Mid-Level Business Intelligence Analyst

System One

Merrifield, VA • On-site

Other

Medical, Dental, Vision, Life, Retirement

Posted 26 days ago


Job description

Job Title: Mid-Level Business Intelligence Analyst
Location: Hybrid Reporting to Vienna, VA, Pensacola, FL, or Winchester, VA
Type: Contract

Responsibilities

  • Support business decisions within the Digital department by providing quantitative and qualitative data analysis, reporting, and insights that evaluate the performance of new digital enhancements and help steward the overall experience and performance of the organization''s mobile and online applications, as well as employee-facing experience products.
  • Collect, aggregate, and analyze data from multiple internal and external sources, including structured and unstructured data sets, to drive insights into digital performance, member behavior, employee experience, and business outcomes.
  • Communicate findings and insights to stakeholders and provide business strategy recommendations for optimizing digital performance, adoption, containment, self-service, and experience outcomes.
  • Develop, maintain, and manage advanced reporting, dashboards, scorecards, and BI solutions that monitor the health, adoption, effectiveness, and operational performance of mobile, online, and employee-facing digital products.
  • Evaluate new digital enhancements before and after release by defining success measures, establishing baselines, monitoring adoption and performance, and identifying usability, journey, or experience opportunities.
  • Identify, analyze, and interpret trends or patterns across digital journeys and prepare ongoing reports and data visualizations, including charts, dashboards, heat maps, funnels, and scorecards, to support business decisions.
  • Produce actionable reports that show key performance indicators, identify areas of improvement in current operations, and display root cause analysis of digital performance or experience issues.
  • Use analytics and metrics to improve processes and provide data-driven forecasts of potential costs, risks, member impacts, employee impacts, and benefits of new business or digital initiatives.
  • Understand data gaps and connect data components across systems to support reliable reporting, visualization, and digital product performance measurement.
  • Provide reporting solutions and respond to ad-hoc report requests across Digital and partner business areas, including Product, Marketing, Contact Center Operations, IT, Member Service Operations, and Risk partners as appropriate.
  • Create specifications for reports, analysis, dashboards, and measurement plans based on business needs, product objectives, digital release plans, and required or available data elements.
  • Assist with the development and enhancement of practices, procedures, data definitions, measurement standards, and documentation that improve consistency across Digital reporting.
  • Develop and maintain strong working relationships with team members, subject matter experts, product owners, journey owners, and leaders; work with senior management on complex issues as needed.
  • Lead small to medium projects and support larger initiatives that improve Digital BI capabilities, strengthen performance management, or advance digital experience measurement.
  • Provide guidance to lower level staff on analytic methods, dashboard design, stakeholder communication, and root cause analysis.
  • Manage a portfolio of dashboards and analytic products, monitor usage and performance, and make recommendations to management for enhancements, retirements, or governance changes.
Requirements
  • 5+ years of experience in data analysis, business intelligence, reporting, or digital analytics.
  • Advanced skill using business intelligence applications and/or cloud services to develop reporting, dashboards, and analytic solutions.
  • Advanced knowledge of reporting capabilities from enterprise data platforms, ERP, CRM, digital analytics, product analytics, or database software vendors.
  • Advanced skill using statistical methods, mathematical techniques, forecasting, cost-benefit analysis, experiment measurement, and root cause analysis.
  • Advanced skill with data analysis tools and programming languages such as Python, R, SQL, or comparable analytic tools.
  • Advanced knowledge of reporting and dashboarding best practices, data storytelling, data visualization, data research, and root cause analysis techniques.
  • Strong stakeholder management skills, with demonstrated ability to influence business partners and translate complex analysis into clear recommendations.
  • Advanced knowledge of data integration, data quality, cleaning, validation, metadata, and measurement governance techniques.
  • Advanced research skills, including the ability to complete data research, business research, reporting and dashboarding best practices research, needs assessments, and digital performance analysis.
  • Strong interpersonal, facilitation, and communication skills, with the ability to collaborate across technical and non-technical audiences.

System One, and its subsidiaries including Joulé and Mountain Ltd., are leaders in delivering outsourced services and workforce solutions across North America. We help clients get work done more efficiently and economically, without compromising quality. System One not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

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About System One

Sourced by ZipRecruiter

System One helps employers get work done more efficiently and economically without compromising quality. Over our 35+ year history, we've helped connect thousands of talented people with innovative companies. The excitement of a perfect fit motivates us every single day.

Industry

Business consulting services and recruiting and staffing services

Company size

5,001 - 10,000 Employees

Headquarters location

Pittsburgh, PA, US