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Digital Optimization Manager Jobs in Chicago, IL

Hearst

Sr. SEO Manager

Chicago, IL · On-site

Our work is grounded in data-backed strategy, modern digital visibility, and connected execution ... Your Impact As a Sr. Manager, SEO, you will provide day-to-day SEO & GEO leadership for advanced ...

Hearst

Sr. SEO Manager

Chicago, IL

Our work is grounded in data-backed strategy, modern digital visibility, and connected execution ... Your Impact As a Sr. Manager, SEO, you will provide day-to-day SEO & GEO leadership for advanced ...

Hearst

Sr. SEO Manager

Chicago, IL

Our work is grounded in data-backed strategy, modern digital visibility, and connected execution ... Your Impact As a Sr. Manager, SEO, you will provide day-to-day SEO & GEO leadership for advanced ...

iCrossing

Sr. SEO Manager

Chicago, IL · On-site

Our work is grounded in data-backed strategy, modern digital visibility, and connected execution ... Your Impact As a Sr. Manager, SEO, you will provide day-to-day SEO & GEO leadership for advanced ...

Hearst Newspapers

Sr. SEO Manager

Chicago, IL

Our work is grounded in data-backed strategy, modern digital visibility, and connected execution ... Your Impact As a Sr. Manager, SEO, you will provide day-to-day SEO & GEO leadership for advanced ...

Hearst

Sr. SEO Manager

Chicago, IL

Our work is grounded in data-backed strategy, modern digital visibility, and connected execution ... Your Impact As a Sr. Manager, SEO, you will provide day-to-day SEO & GEO leadership for advanced ...

Hearst Magazines Division

Sr. SEO Manager

Chicago, IL · On-site

Our work is grounded in data-backed strategy, modern digital visibility, and connected execution ... Your Impact As a Sr. Manager, SEO, you will provide day-to-day SEO & GEO leadership for advanced ...

Hearst

Sr. SEO Manager

Chicago, IL

Our work is grounded in data-backed strategy, modern digital visibility, and connected execution ... Your Impact As a Sr. Manager, SEO, you will provide day-to-day SEO & GEO leadership for advanced ...

Ovative group

Manager, SEO

Chicago, IL

Digital Marketing is a critical part of every consumer journey, but many companies only measure its ... The Ovative Group Manager, SEO position is an opportunity for a passionate, experienced candidate ...

WeatherTech

UI/UX Designer

Bolingbrook, IL · On-site

$105K - $125K/yr

Partner with the Digital Optimization Manager to evaluate customer journeys, identify friction points, and prioritize UX improvements. * Design A/B testing concepts and analyze results to ...

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All JobsDigital Optimization JobsDigital Optimization Manager JobsDigital Optimization Manager Jobs in Chicago, IL

Digital Optimization Manager information

See Chicago, IL salary details

$14.9K

$95.8K

$169.1K

How much do digital optimization manager jobs pay per year?

As of Jul 30, 2026, the average yearly pay for digital optimization manager in Chicago, IL is $95,796.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,700.00 and $118,000.00 per year, depending on experience, location, and employer.

What is a digital optimisation manager?

A digital optimisation manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They often use tools like A/B testing, analytics platforms, and SEO strategies to optimize digital assets. Strong analytical skills and knowledge of digital marketing are essential for this role.

What does an optimization manager do?

An optimization manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They use data analytics tools and A/B testing to identify areas for enhancement and implement strategies to achieve business goals. Strong analytical skills and knowledge of digital tools are essential for this role.

What are the key skills and qualifications needed to thrive as a Digital Optimization Manager, and why are they important?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What does a Digital Optimization Manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

Which 3 jobs will survive AI?

Digital Optimization Managers will continue to be essential as AI tools assist in data analysis and user experience improvements, but human oversight remains critical for strategic decision-making. Jobs that require complex problem-solving, creativity, and emotional intelligence—such as healthcare professionals, software developers, and marketing strategists—are also likely to persist despite AI advancements. These roles benefit from skills that complement AI, like critical thinking and interpersonal communication.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are some common challenges faced by Digital Optimization Managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.

What is the highest paying digital job?

The highest paying digital jobs often include roles such as Chief Digital Officer, Digital Director, or Senior Data Scientist, which require advanced skills in data analysis, digital strategy, and leadership. These positions typically offer six-figure salaries and may require extensive experience, certifications, and expertise in digital tools and platforms.
What are popular job titles related to Digital Optimization Manager jobs in Chicago, IL? For Digital Optimization Manager jobs in Chicago, IL, the most frequently searched job titles are:
What job categories do people searching Digital Optimization Manager jobs in Chicago, IL look for? The top searched job categories for Digital Optimization Manager jobs in Chicago, IL are:
Digital Optimization Manager jobs near you

Sr. SEO Manager

Hearst

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 24 days ago

Hearst rating

6.8

Company rating: 6.8 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

50th of 75 rated media

Job description


About Us
iCrossing is a Hearst-backed marketing and technology partner built for how brands grow today. As outcomes architects, we bring together strategy, media, experience, engineering, data, and AI to build connected digital systems that improve performance, strengthen customer experiences, and support measurable business growth.
Our work is grounded in data-backed strategy, modern digital visibility, and connected execution. We help brands perform now while transforming for what's next, designing the platforms, content, media, and operating models that help them move faster, learn smarter, and scale what works.
At iCrossing, you'll work with teams across marketing, technology, and experience to solve complex client challenges with strategic breadth and executional depth. As part of Hearst, we combine agency agility with access to powerful data, insights, audiences, content, and technology capabilities.rporation, the world's leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.
Your Impact
As a Sr. Manager, SEO, you will provide day-to-day SEO & GEO leadership for advanced/large clients to drive organic growth and ensure the success of our clients' digital marketing campaigns. You will broaden overall engagements with your cross-channel knowledge, and you can lead more junior SEO personnel on enterprise-level clients. This role requires an advanced understanding of SEO best practices, analytics, and emerging search paradigms such as generative AI, zero-click search, and multi-modal discovery. The Sr. Manager participates in new business pitches and helps shape the company's SEO & GEO product offering. The ideal candidate will have a proven track record of successful SEO engagements, demonstrated leadership skills, and the ability to work collaboratively with cross-functional teams to realize outcomes for clients. This is a full-time role and requires 2 days per week in the office.
What you'll do
Strategic Planning and Client management
  • Develop and implement comprehensive SEO-focused strategies that align with clients' business goals.
  • Conduct in-depth findability research, competitive analysis, and market trends to inform strategy.
  • Serve as a primary day-to-day point of contact for key client accounts, ensuring satisfaction and success with engagements focused on SEO.
  • Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner.

Execution, Optimization, Reporting and Analysis
  • Oversee the execution of comprehensive SEO & GEO programs, including technical SEO, content optimization, proof and entity strategy, and adjacent services (i.e., Content Creation, CMS enhancements, landing pages, and digital analytics).
  • Utilize advanced SEO tools and analytics platforms, including the iCrossing proprietary toolset, to monitor, analyze, and report on campaign performance.
  • Identify opportunities for optimization and growth and implement changes to improve and expand SEO focused engagements.
  • Develop and deliver comprehensive SEO, AI, and Discoverability reports, including performance metrics, insights, and actionable recommendations.
  • Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies.

Leadership and Collaboration
  • Mentor and guide more junior SEO professionals, fostering a culture of continuous learning and innovation.
  • Identify needs and help develop training materials for enhanced and expanded ways of working for SEO focused client engagements.
  • Work with cross-functional teams with resources from Business Solutions and Transformation Strategy, Experience Design & Content Solutions, Media, and Digital Solutions, to deliver cohesive and effective digital marketing strategies.
  • Stay up to date with the latest related market trends including but not limited to search engine algorithm updates, the impacts of new technology, and industry best practices.
  • Create demand for iCrossing services through developing industry POVs and thought leadership papers.
  • Craft compelling client case studies to support marketing-influenced leads.

Who you are
  • 6+ years' experience working in SEO for agencies or large brands.
  • Bachelor's degree in business, marketing, computer science, information technology, or related field strongly preferred.
  • Extensive understanding of SEO principles, best practices, and industry trends
  • Experience designing and applying GEO tactics to realize KPI growth for enterprise-level brands
  • Strong analytical skills: ability to draw conclusions from data and take action accordingly.
  • Results-driven with strong business acumen
  • Strong Web analytics experience across key platforms like Google Analytics & Adobe Analytics
  • Fundamental understanding of technical SEO; experience with HTML, CSS, JavaScript, and web design technologies
  • Possess strong storytelling and presentation capabilities.
  • Ability to pivot quickly and work in a rapidly changing environment and adapt, as necessary.
  • Highly organized with excellent analytical, time management, problem-solving, and project management abilities
  • Proven ability to manage multiple projects and clients simultaneously.
  • Highly proficient with Microsoft Office; advanced Excel and PowerPoint skills a plus
  • Excellent communication skills, both written and verbal
  • Strong mathematical and writing skills.
  • Able to work well in a team environment and have a positive attitude.

The estimated salary range for this position in Chicago is between $90,000 and $108,000. For New York City, the estimated salary range for this position is between $100,000 and $120,000. The range for this position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.
We also offer a competitive benefits package that includes:
  1. Medical, dental, vision, life, and disability insurance
  2. 401(k) Retirement Plan
  3. Flexible Spending & Health Savings Account
  4. Paid holidays, vacation, and sick time
  5. Parental Leave
  6. Employee assistance program and other company benefits.

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