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Digital Marketing Jobs in Decatur, TX (NOW HIRING)

McKesson

Digital Marketing Specialist

Fort Worth, TX · On-site +1

The Supply Chain Operations (SCO) Digital Marketing Specialist within McKesson's US Pharmaceutical Distribution (USPD) organization will be responsible for executing digital content strategy and ...

McKesson

Digital Marketing Specialist

Fort Worth, TX · On-site +1

The Supply Chain Operations (SCO) Digital Marketing Specialist within McKesson's US Pharmaceutical Distribution (USPD) organization will be responsible for executing digital content strategy and ...

RISE Internet

Marketing Coordinator

Roanoke, TX · On-site

$55K - $65K/yr

Create and update marketing materials including print collateral, digital ads, social media assets, flyers, direct mail pieces, and promotional signage * Utilize Adobe Creative Suite (and related ...

New

Rise Broadband

Marketing Coordinator

Roanoke, TX · On-site

$55K - $65K/yr

Create and update marketing materials including print collateral, digital ads, social media assets, flyers, direct mail pieces, and promotional signage * Utilize Adobe Creative Suite (and related ...

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All JobsDigital Marketing JobsDigital Marketing Jobs in Decatur, TX

Digital Marketing information

See Decatur, TX salary details

$32.6K

$78.4K

$123.8K

How much do digital marketing jobs pay per year?

As of Aug 18, 2026, the average yearly pay for digital marketing in Decatur, TX is $78,414.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,200.00 and $89,400.00 per year, depending on experience, location, and employer.

What is digital marketing?

Digital marketing refers to the use of digital channels, such as websites, social media, email, search engines, and mobile apps, to promote products or services. It involves strategies like content marketing, search engine optimization (SEO), pay-per-click advertising, and social media marketing to reach and engage target audiences online. Digital marketing allows businesses to measure results in real-time, target specific demographics, and optimize campaigns for better performance. It is essential for organizations looking to grow their presence and compete in today’s digital-first marketplace.

What are the qualifications to get a job in digital marketing?

The qualifications and skills that you need to start a career in digital marketing depend on the duties and responsibilities of your position. Employers at digital marketing agencies may seek a degree in marketing or advertising. Writers, graphic designers, and web design professionals should earn a degree in their area of specialization. You can also pursue a postsecondary certificate from a community college. There are professional certifications as well, such as the Digital Marketing Certification from the American Marketing Association. You should maintain a portfolio of work to show employers.

What are the key skills and qualifications needed to thrive as a digital marketing professional, and why are they important?

To thrive as a Digital Marketing professional, you need expertise in content creation, SEO/SEM strategies, analytics, and a solid understanding of marketing fundamentals, often supported by a degree in marketing or relevant certifications. Familiarity with tools like Google Analytics, social media platforms, email marketing software, and advertising platforms such as Google Ads or Facebook Ads Manager is essential. Creativity, adaptability, and strong communication skills help you effectively engage audiences and collaborate across teams. These abilities are crucial for driving online brand growth, measuring campaign performance, and adapting to the fast-changing digital landscape.

What are some common challenges digital marketing professionals face when adapting to new platforms or technologies?

Digital marketing professionals often encounter challenges when integrating new platforms or technologies, such as staying updated with rapidly evolving algorithms, learning new tools efficiently, and ensuring consistent brand messaging across diverse channels. Adapting quickly while maintaining campaign effectiveness requires ongoing learning and flexibility. Collaborating closely with other team members, such as content creators and data analysts, helps ensure smooth adoption and maximizes the potential of new digital solutions.

What is the difference between Digital Marketing vs Content Marketing?

AspectDigital MarketingContent Marketing
FocusBroad online promotion strategies including SEO, PPC, email, social mediaCreating and distributing valuable content to attract and engage audiences
SkillsSEO, SEM, analytics, social media managementContent creation, storytelling, copywriting
Work EnvironmentDigital agencies, marketing departments, freelanceContent teams, marketing agencies, in-house marketing
CertificationsGoogle Ads, HubSpot, Facebook BlueprintContent marketing certifications, HubSpot, Content Marketing Institute

Digital Marketing encompasses a wide range of online promotional tactics, while Content Marketing specifically focuses on creating valuable content to attract and retain audiences. Both roles often overlap but serve different strategic purposes within digital campaigns.

Can I start digital marketing with no experience?

Digital marketing is accessible to beginners, and many entry-level roles do not require prior experience. Gaining skills in areas like social media, SEO, and analytics through online courses or certifications can help you start a career in this field. Practical experience, such as internships or personal projects, also enhances employability.

Is digital marketing a good job?

Digital marketing is a growing field offering opportunities in areas such as content creation, social media management, and data analysis. It often requires skills in SEO, analytics tools, and communication, with roles available in various industries and flexible schedules. Job satisfaction depends on individual interests and career goals.

What do digital marketing jobs do?

Digital marketing jobs involve creating and managing online campaigns to promote products or services, using tools like social media, email, search engines, and analytics. Professionals in this field develop content, optimize websites, and analyze data to improve marketing effectiveness and reach target audiences.
More about Digital Marketing jobs

What are the most commonly searched types of Digital Marketing jobs in Decatur, TX?

The most popular types of Digital Marketing jobs in Decatur, TX are:

What job categories do people searching Digital Marketing jobs in Decatur, TX look for?

The top searched job categories for Digital Marketing jobs in Decatur, TX are:

What cities near Decatur, TX are hiring for Digital Marketing jobs?

Cities near Decatur, TX with the most Digital Marketing job openings:

Digital Marketing jobs near you
Infographic showing various Digital Marketing job openings in Decatur, TX as of August 2026, with employment types broken down into 1% Internship, 82% Full Time, 16% Part Time, and 1% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $78,414 per year, or $37.7 per hour.

Digital Marketing Specialist

ITW Food Equipment Group

Fort Worth, TX • On-site

Full-time

Medical, Retirement

Posted 19 days ago

Job description

Job Description:

COMPANY DESCRIPTION

Illinois Tool Works Inc. (NYSE: ITW) is a Fortune 200 global multi-industry manufacturing leader with revenue of $16 billion in 2025. The company’s seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW’s approximately 45,000 dedicated colleagues around the world thrive in the company’s decentralized and entrepreneurial culture.

From state-of-the-art dishwashers, ovens and refrigerators in restaurants and hotels, to automobile components inside vehicles all over the world ... the products we manufacture and the solutions we design are all around us. The buildings where we live and work are built with ITW construction and welding products, and our ITW test & measurement solutions help to ensure the quality and safety of millions of products.

With gross revenues near $250 million, Traulsen is proud to be known as the premier name in refrigeration for the foodservice market since its founding in 1938. We provide professional expertise and high-quality equipment for savvy food service customers. Every Traulsen product is engineered, fabricated, assembled, and tested at our facilities in Fort Worth, Texas.

TOTAL REWARDS PACKAGE

Our total rewards package is broad and offers comprehensive support from health and wellness to retirement and financial stability. For more details see https://www.itw.com/careers/benefits-compensation/

POSITION SUMMARY

The Digital Marketing Specialist is responsible for executing the company’s digital marketing initiatives to increase brand awareness, generate qualified leads, improve customer engagement, and support revenue growth across target markets. This role manages day-to-day execution across digital channels, optimizes campaign performance through analytics, and collaborates cross-functionally with product management, sales, and external partners to deliver measurable business outcomes.

This role combines strategy, execution, campaign tracking, analytics, and continuous optimization to strengthen market presence and accelerate demand generation.

POSITION RESPONSIBILITIES

Digital Strategy & Campaign Execution

  • Support and execute the annual digital marketing strategy aligned with business growth objectives.

  • Build and execute integrated campaigns across awareness, consideration, and conversion stages.

  • Establish channel mix and investment priorities based on target audiences and performance data.

  • Translate customer insights and market trends into digital engagement strategies.

Demand Generation & Channel Management

  •  Execute and monitor digital campaigns across key channels:

    • Website

    • Email marketing

    • Paid search (SEM)

    • Organic search (SEO)

    • Social media

    • Display and retargeting

    • Marketing automation

  • Develop and execute lead generation programs to support sales pipeline growth.

  • Partner with sales and product teams to activate digital tactics around product launches and strategic initiatives.

Website & Customer Experience

  • Own website performance, content optimization, and conversion improvements.

  • Improve customer journey and conversion paths through testing and optimization.

  • Ensure digital assets reflect brand positioning and messaging.

Data, Analytics & Optimization

  • Define and track KPIs including:

    • Website traffic

    • Conversion rate

    • Marketing qualified leads (MQLs)

    • Cost per lead

    • Pipeline contribution

    • Campaign ROI

    • Engagement metrics

  • Build dashboards and reporting cadence for leadership.

  • Use insights and testing to continuously improve performance.

Content & Marketing Operations

  • Partner with product teams and external agencies to develop digital content plans.

  • Manage marketing technology stack (CRM, automation, analytics tools).

  • Establish campaign workflows and improve operational efficiency.

Team & Stakeholder Collaboration

  • Collaborate closely with sales, product management, customer service, and external agencies.

  • Influence stakeholders through data-driven recommendations.

  • Support capability building across the broader marketing organization.

POSITION QUALIFICATIONS

Education:

  • Bachelor’s degree in Marketing, Business, Communications, or related field required.

Experience/Skills:

  • 3-5 years of hands-on experience in digital marketing required, preferably within B2B manufacturing, industrial, or technical products.

  • Poven experience developing, executing and optimizing multi-channel digital campaigns using SEO/SEM, marketing automation, CRM platforms and conversion optimization techniques to drive lead generation required.

  • Strong analytical capability with hands-on experience leveraging website analytics, campaign reporting, and performance data to generate insights, and improve marketing effectiveness required.

  • Proficiency using creative and advertising production tools to develop, edit, and optimize digital marketing assets and advertisements across channels, including image, video, and display formats while maintaining brand consistency and improving campaign performance required.

  • Exceptional verbal, written, and presentation skills required.

  • High level of results-driven ownership, teamwork, and positive attitude required.

  • Proficiency in Microsoft Office, Google analytics, Google ads, HubSpot, LinkedIn Campaign Manager, Dynamics 365, Adobe Creative Cloud, and Canva preferred.

PHYSICAL DEMANDS & WORK ENVIRONMENT

Physical Demands:

While performing the duties of this Job, the employee will:

  • Operate common office equipment, i.e. PC, phone, copier, printer, fax

  • Regularly required to sit or stand using computers and various communication devices

  • Frequently required to interact with employees and agency representatives

  • Occasionally required to lift less than 20 pounds

Working Conditions:

  • Office environment

  • Occasional exposure to factory and warehouse environments

Hours of Work:

  • Monday – Friday, 8 hours per day with flex starting times

  • Infrequent weekend work based on business needs

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 


As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 


All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.  

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