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Digital Marketing Technology Manager Jobs (NOW HIRING)

Digital Marketing Lead The Marketing & Practice Growth team at Yeo & Yeo is seeking a Digital ... Marketing Technology, CRM & Automation * Serve as the primary owner and strategic administrator of ...

The ideal candidate is a data-driven digital marketer with experience in paid search, campaign optimization, analytics, CRM platforms, email marketing, and marketing technology. This position will ...

We're looking for a Marketing Technology Manager to join our team. This role sits at the ... Stay current on trends across marketing technology, AI, and digital advertising, sharing insights ...

... with new technologies grows. Product Management & Support * Lead internal and client training ... Digital Marketing Execution * Build and manage email templates, automated campaigns and lifecycle ...

Marketing Technology Manager Responsibilities * Design and implement AI evaluation frameworks, including model performance benchmarking, prompt evaluation, and quality assurance processes to ensure ...

We're looking for a Marketing Technology Manager to join our team. This role sits at the ... Stay current on trends across marketing technology, AI, and digital advertising, sharing insights ...

We're looking for a Marketing Technology Manager to join our team. This role sits at the ... Stay current on trends across marketing technology, AI, and digital advertising, sharing insights ...

This role manages marketing technology, AI-enabled tools, website operations, campaign deployment, CRM data, analytics, and digital infrastructure to ensure marketing initiatives are delivered ...

Scope of Position The Director, Digital Marketing, Operations & Analytics is a senior, business ... Oversee marketing technology architecture, CRM integration, marketing automation, lead management ...

Marketing Technology Manager, AI Responsibilities: * Design and implement AI evaluation frameworks ... what digital connection makes possible today--beyond the constraints of screens, the limits of ...

Digital Marketing Manager Location: Remote Reports to: VP, Marketing Salary Range: $100,000 - $120 ... Operating in more than 100 countries worldwide, Alma combines advanced technology, clinical ...

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Digital Marketing Technology Manager information

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$36.5K

$87.7K

$138.5K

How much do digital marketing technology manager jobs pay per year?

As of Sep 11, 2026, the average yearly pay for digital marketing technology manager in the United States is $87,719.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,500.00 and $100,000.00 per year, depending on experience, location, and employer.

What does a digital marketing technology manager do?

A Digital Marketing Technology Manager oversees the selection, implementation, and optimization of technology platforms used for digital marketing initiatives. They ensure that tools such as marketing automation software, analytics platforms, and customer relationship management (CRM) systems work seamlessly to support marketing goals. Their responsibilities include evaluating new technologies, integrating systems, managing data flow, and working closely with marketing and IT teams to drive successful campaigns. They also analyze performance data to guide strategy and improve ROI.

What are the key skills and qualifications needed to thrive as a digital marketing technology manager?

To thrive as a Digital Marketing Technology Manager, you need expertise in digital marketing strategies, data analytics, and project management, often paired with a degree in marketing, business, or information systems. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, web analytics tools (such as Google Analytics), and relevant certifications (e.g., Google Ads or Salesforce) is typically required. Strong leadership, problem-solving, and cross-functional communication skills help drive successful campaign execution and team collaboration. These skills ensure effective integration of marketing technologies, optimize digital campaigns, and support business growth in a rapidly evolving digital environment.

How does a digital marketing technology manager typically collaborate with marketing and IT teams?

A Digital Marketing Technology Manager serves as a strategic bridge between marketing and IT departments, ensuring that digital tools and platforms align with marketing goals while adhering to technical requirements. This often involves regular meetings with both teams to discuss campaign needs, troubleshoot integration issues, and optimize technology stacks for better performance and data tracking. Effective communication and project management skills are crucial, as the role requires translating marketing objectives into technical solutions and vice versa. Collaboration on system upgrades, data privacy compliance, and adopting new technologies is a common part of the job.

What is the difference between Digital Marketing Technology Manager vs Digital Marketing Specialist?

AspectDigital Marketing Technology ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, IT, or related field; certifications in digital toolsBachelor's degree in marketing or communications; certifications in digital platforms
Work EnvironmentOversees marketing tech infrastructure, collaborates with IT teamsExecutes marketing campaigns, manages digital channels
Employer & Industry UsageUsed in companies with complex digital systems, tech-focused rolesCommon in marketing departments across industries
Search & Comparison IntentUnderstanding technical roles in digital marketing teamsFocus on campaign execution and content creation

The Digital Marketing Technology Manager focuses on managing and implementing marketing technology systems, while the Digital Marketing Specialist handles campaign execution and digital content. Both roles require digital marketing knowledge, but the manager role emphasizes technical infrastructure and strategy.

What cities are hiring for Digital Marketing Technology Manager jobs?

Cities with the most Digital Marketing Technology Manager job openings:

What states have the most Digital Marketing Technology Manager jobs?

States with the most job openings for Digital Marketing Technology Manager jobs include:

What are popular job titles related to Digital Marketing Technology Manager jobs?

For Digital Marketing Technology Manager jobs, the most frequently searched job titles are:

Infographic showing various Digital Marketing Technology Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $87,719 per year, or $42.2 per hour.

Digital Marketing Lead

Troy, MI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted yesterday


Job description

Description
It's People Like You Who Make Us Great
At Yeo & Yeo, our people are the heart of everything we do. We are a people-first organization fully committed to creating a dynamic work environment that values your contributions and supports your professional growth.
Make an Impact That Matters
Yeo & Yeo is a Michigan-based accounting and advisory firm delivering comprehensive solutions in business consulting, assurance, tax, HR, technology, medical billing, and wealth management. We partner with clients to solve challenges, uncover opportunities, and achieve meaningful goals. Their success is our success-and that's what makes every day rewarding.
Join a Purpose-Driven Team
With more than 275 professionals across our family of companies, you'll be part of a diverse, forward-thinking team united by a shared commitment to excellence. Together, we make a difference for our clients, our communities, and each other.
Position: Digital Marketing Lead
The Marketing & Practice Growth team at Yeo & Yeo is seeking a Digital Marketing Lead to advance our digital strategy, execute high-impact initiatives, and strengthen our marketing technology capabilities across our growing family of companies, service lines, and niche markets.
This role will own the strategy, optimization, and execution of key components of Yeo & Yeo's digital ecosystem-including website, SEO, HubSpot, automation, analytics, paid media, social media, and digital campaigns-to strengthen our online presence, enhance client and prospect experiences, and drive measurable business results.
The ideal candidate is a strategic, data-driven, and hands-on digital marketer who thrives on owning initiatives from strategy through execution, analyzing performance, and continuously improving results. This role will collaborate closely with marketing team members, firm leaders, practice teams, and external partners to bring ideas to life and maximize marketing impact. This position will be in person at either Saginaw, Troy or Ann Arbor depending on candidate location.
Key Responsibilities:
Digital Strategy, Optimization & Growth
  • Lead the development, execution, and continuous optimization of digital marketing strategies and plans that support Yeo & Yeo's growth objectives across companies, service lines, industries, and niche markets.
  • Drive the digital strategy supporting integrated marketing campaigns, providing recommendations on audience targeting, channels, SEO, website optimization, automation, analytics, and performance measurement.
  • Execute digital campaigns across channels including paid search, social, LinkedIn, email marketing, and marketing automation to drive awareness, engagement, and conversion.
  • Partner with marketing leadership, firm leaders, and marketing team members to translate business priorities into effective digital initiatives that strengthen brand visibility, generate qualified opportunities, and enhance client experience.
  • Stay current on digital trends, AI capabilities, search optimization, and evolving buyer behaviors to identify opportunities for innovation and competitive advantage.

Website, SEO & Digital Experience
  • Own the management, optimization, and execution of Yeo & Yeo's WordPress website and digital experience.
  • Lead SEO/AIO strategy, including technical SEO, content optimization, keyword strategy, local search/listings, and emerging AI search optimization.
  • Analyze website performance, user behavior, and conversion opportunities to improve visibility, engagement, and conversion.
  • Support LinkedIn and social media strategy, management, optimization, and performance measurement.

Marketing Technology, CRM & Automation
  • Serve as the primary owner and strategic administrator of HubSpot/CRM integrations and related marketing technologies.
  • Manage and optimize marketing data and audience lists, including prospect segmentation, ICP-based list development, data quality, and CRM hygiene in collaboration with principals, practice leaders, and internal stakeholders.
  • Improve lead management, campaign effectiveness, and marketing processes through automation, data, and technology.
  • Provide guidance, training, and support to increase adoption of marketing platforms and tools.
  • Manage relationships with digital vendors, technology partners, and external resources.

Analytics & Continuous Improvement
  • Establish KPIs, dashboards, and reporting to measure digital marketing performance, lead generation, engagement, and business impact.
  • Analyze data across HubSpot, website, digital channels, and marketing platforms to identify insights, optimize performance, and provide recommendations.
  • Promote digital marketing best practices, governance, consistency, and continuous improvement across platforms and processes.

Qualifications
  • Bachelor's degree in marketing, communications, business, or related field.
  • 5+ years of progressive digital marketing experience, preferably in B2B or professional services.
  • Proven experience developing and executing digital strategies and campaigns that support business growth.
  • Hands-on experience with websites, digital channels, marketing technology, analytics, and automation.
  • Experience with WordPress and HubSpot or comparable CRM/marketing automation platforms.
  • Experience managing digital budgets, vendors, and external partners.

Knowledge & Skills
  • Strong knowledge of SEO/AIO, website optimization, paid digital media, social media, email marketing, and marketing automation.
  • Strong understanding of CRM integrations, lead management, audience segmentation, and marketing data.
  • Experience with GA4, Google Tag Manager, Looker Studio, or similar analytics and reporting tools.
  • Strong analytical and project management skills, with the ability to translate data into actionable business insights.
  • Ability to balance strategic thinking with hands-on execution, manage multiple priorities, and collaborate across teams.
  • Strong communication and relationship-building skills, with the ability to understand complex services and translate business needs into effective digital strategies.
  • Interest in AI, emerging technologies, and evolving digital marketing practices.

Benefits & Perks!
At Yeo & Yeo, we offer a great career with industry-leading benefits, and that's why we're repeatedly ranked among Michigan's Best Places to Work.
Some of our benefits include competitive salaries; paid days off; paid holidays; excellent medical, dental, and vision plans; bonuses; referral programs; life insurance; 401(k) plan; dress for your day attire; continuous feedback and so much more.
I'm in. Now what?
Apply today and explore the possibilities with Yeo & Yeo.
Interested applicants must submit their resume for consideration using our applicant tracking system. Candidates must be legally authorized to work in the United States without sponsorship. Unsolicited resumes from search firms or employment agencies, or similar, will not be paid a fee and become the property of Yeo & Yeo.
Yeo & Yeo is an Equal Opportunity Employer and maintains a drug-free workplace.