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Digital Marketing Program Manager Jobs in Columbus, GA

CYNET SYSTEMS

Program Manager

Columbus, GA · On-site

$62 - $67/hr

Familiarity with Salesforce / Digital Transformation programs is a plus. * PMP / PRINCE2 / Agile ... Program Manager. * Stakeholder Management. * Delivery Governance. * Agile. * Waterfall. * Risk ...

GRAY TELEVISION

MEDIA EXECUTIVE - WTVM

Columbus, GA · On-site

... clients digital marketing strategies with the most advanced digital products and services. Our ... and manage an active pipeline of potential revenue. - You will maintain a consistent pipeline ...

Gray Television

MEDIA EXECUTIVE - WTVM

Columbus, GA · On-site

... clients digital marketing strategies with the most advanced digital products and services. Our ... and manage an active pipeline of potential revenue. - You will maintain a consistent pipeline ...

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All JobsDigital Marketing Program JobsDigital Marketing Program Manager JobsDigital Marketing Program Manager Jobs in Columbus, GA

Digital Marketing Program Manager information

See Columbus, GA salary details

$14

$57

$85

How much do digital marketing program manager jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for digital marketing program manager in Columbus, GA is $57.66, according to ZipRecruiter salary data. Most workers in this role earn between $39.62 and $85.00 per hour, depending on experience, location, and employer.

What is a digital marketing program manager?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

How does a digital marketing program manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a digital marketing program manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

What exactly does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms. Strong project management and communication skills are essential for success in this role.

What cities near Columbus, GA are hiring for Digital Marketing Program Manager jobs?

Cities near Columbus, GA with the most Digital Marketing Program Manager job openings:

Digital Marketing Program Manager jobs near you
Infographic showing various Digital Marketing Program Manager job openings in Columbus, GA as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 23% Part Time, 2% Temporary, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $119,924 per year, or $57.7 per hour.

Manager of Ecommerce & Digital Strategy

RAM HOTEL MANAGEMENT LLC

Columbus, GA • On-site

Full-time

Re-posted 14 days ago

Job description

RAM Hotels - a dynamic,thriving, innovative hotel management company headquartered in Columbus,Georgia. Over the last few years, we have quietly and steadfastly taken ourplace as a leader in the hospitality industry of corporate America; whileserving some of the most well-known midscale hotel brands in key marketsthroughout the Alabama and Georgia region. We strive to meet our guests demandswhile continuously changing the perception of the hospitality industry. Whenyou join RAM Hotels, you do more than simply switch companies to advance yourcareer, you become part of the RAM Hotels family! The Manager of Ecommerce & Digital Strategy (ECM) is responsible for 1) Managing the user experience on the hotel's websiteacross the portfolio and internet booking engine (IBE) to improve conversionrates, 2) Executing paid search (PPC), display ads, and managing organic searchrankings to drive high-intent traffic, 3) Ensuring the property is effectivelylisted and merchandised on Online Travel Agencies like Expedia and Booking.com,and 4) developing and implementing online marketing programs and strategies toincrease sales and revenue for the company, 5) Tracking performance usingGoogle Analytics and channel management systems to pivot campaigns based onguest behavior. As an Ecommerce Manager, you'll shape and execute our contentstrategy, manage digital channels, and strengthen brand presence across thebuyer journey to drive online revenue and optimize digital platforms.
• Define and evolve advanced measurementstrategies across the full digital marketing ecosystem, including paid media,SEO/SEM, email, onsite, and web/app experiences, ensuring performance ismeasured holistically and consistently across channels.
• Workingclosely with key collaborators to align efforts.
• Strongunderstanding of buyer journeys, account-based strategies, and lead managementbest practices
• Monitoringand evaluating online media campaigns to keep them fresh and effective.Handling strategic online initiatives.
• Strongcollaboration and relationship-building skills with cross-functional teams,particularly sales and revenue management. Working with other department headsand staff to discuss plans and marketing strategies.
• Stayingcurrent with emerging opportunities in the digital marketing world.
• Thisrole leads complex, cross-functional analytics initiatives across all digitalchannels, with accountability for defining measurement strategies, interpretingcustomer data, and delivering insights that directly influence the company'smarketing decisions.
• Defineand evolve advanced measurement strategies across the full digital marketingecosystem, including paid media, SEO/SEM, organic social, email, onsite, andweb/app experiences, ensuring performance is measured holistically andconsistently across channels.
• Monitorand report on content and digital campaign performance, using analytics toinform clear insights, implications, and recommendations that inform strategyand investment decisions.
• Partnerwith subject matter experts to capture insights and turn them into engaging,audience-focused content.
• Overseecontent calendars and campaign timelines to ensure consistent messaging anddelivery across all digital touchpoints
• WorkSample/30-60-90 plan: May be asked to share a sample of prior work and/orcreate a 30-60-90 day plan to achieve success in this role
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