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Digital Marketing Program Manager Jobs in Washington

Granicus

Digital Marketing Content Manager

Washington, DC · On-site

$87K - $104K/yr

Granicus Experience Group Digital Marketing Content Manager The Granicus Experience Group (GXG) is ... This role also supports with the creation of external marketing materialsweb pages, program and ...

ROCS

Digital Marketing Coordinator

Reston, VA

$22 - $26/hr

Manage social media channels including content planning, creation, scheduling, engagement, and ... Lead digital marketing efforts for conferences, events, and major initiatives * Support pre-event ...

Wilmerhale

Digital Marketing Coordinator

Washington, DC

$50K - $66K/yr

About the Role The Digital Marketing Coordinator is a key member of WilmerHale's Digital Marketing ... management, social media promotion, analytics reporting, CRM administration and digital best ...

shrm

Senior Specialist, Digital Marketing

Alexandria, VA

$83K - $103K/yr

Support account-based marketing (ABM) programs with targeted digital activation across channels ... Manage multiple concurrent marketing initiatives from concept through execution, balancing ...

GDIT

Digital Marketing Specialist

Falls Church, VA · Hybrid

$70K - $85K/yr

Collaboration, Digital Marketing, Marketing Tools, Web Content Management, Web Marketing Analytics Certifications: None Experience: 2 + years of related experience US Citizenship Required: No GDIT ...

WilmerHale

Digital Marketing Coordinator

Washington, DC · Hybrid

$85K - $106K/yr

About the Role · The Digital Marketing Coordinator is a key member of WilmerHale's Digital ... Required Skills What You Will Be Doing · Creates and manages email marketing campaigns. · ...

WilmerHale

Digital Marketing Coordinator

Washington, DC · On-site

$85K - $106K/yr

About the Role • The Digital Marketing Coordinator is a key member of WilmerHale's Digital ... Required Skills What You Will Be Doing • Creates and manages email marketing campaigns. • ...

SHRM

Senior Specialist, Digital Marketing

Alexandria, VA · Hybrid

$90K - $100K/yr

Support account-based marketing (ABM) programs with targeted digital activation across channels ... Manage multiple concurrent marketing initiatives from concept through execution, balancing ...

ihs

Digital Marketing Intern (Remote)

Arlington, VA · Remote

$20/hr

Job Summary The Digital Marketing Intern supports the Communications and Marketing team in ... Exposure to paid digital advertising or ads manager tools. * Familiarity with social media ...

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How much do digital marketing program manager jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for digital marketing program manager in Washington is $72.95, according to ZipRecruiter salary data. Most workers in this role earn between $50.10 and $107.55 per hour, depending on experience, location, and employer.

What is a digital marketing program manager?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

How does a digital marketing program manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a digital marketing program manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

What exactly does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms. Strong project management and communication skills are essential for success in this role.

What cities in Washington are hiring for Digital Marketing Program Manager jobs?

Cities in Washington with the most Digital Marketing Program Manager job openings:

Digital Marketing Program Manager jobs near you
Infographic showing various Digital Marketing Program Manager job openings in Washington as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 18% Part Time, 1% Temporary, and 5% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $151,739 per year, or $73 per hour.

Senior Digital Marketing Manager

George Mason University

Fairfax, VA • On-site

Full-time

Re-posted 21 days ago

George Mason University rating

8.3

Company rating: 8.3 out of 10

Based on 19 frontline employees who took The Breakroom Quiz

126th of 620 rated colleges and universities

Job description

Department: Col of Humanities and Soc Science
Classification: Public Relations & Mktg Spec 4
Job Category: Classified Staff
Job Type: Full-Time
Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)
Location: Fairfax, VA
Workplace Type: Hybrid Eligible
Sponsorship Eligibility: Not eligible for visa sponsorship
Pay Band: 05
Salary: Salary commensurate with education and experience
Criminal Background Check: Yes
About the Department:
The College of Humanities and Social Sciences (CHSS) marketing and communications unit produces and implements strategic communication and marketing initiatives that amplify the impact of its faculty, students, alumni, and research; strengthen engagement with key audiences; and maintain brand identity for the college. They tell the college's story by creating and sharing content via the college's website, print communications, social media channels, and student recruitment email campaigns.
About the Position:
The Senior Digital Marketing Manager produces strategic marketing plans, campaigns, and assets for the College of Humanities and Social Sciences (CHSS) with a focus on attracting prospective students and driving application and enrollment growth.
Responsibilities:
College-Level Strategic Marketing Planning and Implementation:
  • Creates and implements marketing plans and activities for the College of Humanities and Social Sciences (CHSS) with a focus on application lead generation and enrollment growth. Assets and campaigns will articulate clear career pathways and program benefits through coordinated, engaging, and brand-aligned communications while maintaining the college's brand identity;
  • Partners with Graduate Academic Affairs and Undergraduate Academic Affairs to understand and address academic unit recruitment challenges and content needs;
  • Collaborates with Graduate and Undergraduate Academic Affairs to develop email marketing campaigns for prospective students, including analyzing metrics and applying data to improve campaigns;
  • Manages strategy for paid social campaigns;
  • In support of raising college awareness and increasing graduate student enrollment, and in collaboration with the Director of Communications and approved CHSS vendors, creates and posts organic and paid social media and other online advertisements, as well as Google search and display ads;
  • Advises senior leadership to inform efficient and effective digital marketing strategies;
  • Stays up-to-date with digital marketing trends and best practices and implements them as appropriate;
  • Directs and collaborates with designers, photographers, and video editors to develop campaigns/campaign content in strategic areas that align with the college's mission/marketing objectives;
  • Manages reporting and analytics to inform comprehensive reporting on the impact of digital campaigns and digital channels in overall marketing outcomes;
  • Oversees development of social media content, including graphics and video, to align with strategic messages and themes;
  • Serves as the primary CHSS communications contact with the university's Enrollment Management office (for undergraduate email communications) and Graduate Academic Affairs Graduate Enrollment Coordinator;
  • Collaborates with the Senior Writer/Editor to share academic unit news and propose topics for new content development;
  • Writes, edits, and proofreads occasional news stories or student profiles; and
  • Keeps the supervisor and other relevant college staff up to date on work completed and planned for particular departments or programs. Regularly share results.

Academic Unit Marketing Training, Consultation, and Collaboration:
  • Trains academic units with effectively communicating the value of programs to prospective students through integrated marketing communications, including website program pages, career pathways and outcomes, student profiles, short-form videos, presentation materials, collateral for career fairs (e.g., degree flyer templates), and social media campaigns;
  • Creates and maintains resources (templates, guidelines) for best marketing practices to support academic departments and programs; writes "How Tos" for the Marketing and Communications Resources SharePoint site; and develops general guidelines for spending marketing funds;
  • Delivers brief best practice trainings to program directors and coordinators;
  • Creates templates to assist academic units with messaging for graduate and undergraduate admissions email campaigns;
  • Creates and expands a marketing network across programs;
  • Coordinates with academic units to gather student and alumni stories, testimonials, and visuals to showcase authentic voices in program-specific marketing and recruitment materials;
  • With the Social Media Manager, works with academic departments interested in improving their social media presence and online advertising. Prepares and shares regular reports on campaign results with the marketing team and program staff;
  • Serves as the primary contact for academic unit marketing questions;
  • Assists with academic unit website content reviews to ensure accuracy, currency, and alignment with the brand;
  • Attends graduate and undergraduate directors/coordinators meetings to answer marketing questions and address timely topics;
  • Administers Graduate Marketing Budget Use Survey to graduate program directors and coordinators; and
  • Ensures that the CHSS and George Mason University brand guidelines are implemented consistently across all marketing assets, both print and digital, and provide brand guidance to academic unit content creators.

Leadership and Management:
  • Supervises and mentors the college's Social Media Manager and Marketing and Communications Assistant; and
  • Sets clear goals that are aligned with the college's priorities and monitors outcomes.

Required Qualifications:
  • Bachelor's degree in related field, or equivalent combination of education and experience;
  • Demonstrated experience (5-7 years) in a marketing/recruiting position;
  • Demonstrated supervisory experience;
  • Knowledge of the disciplines and values of humanities and social sciences;
  • Knowledge of market analysis and digital marketing strategies, including a strong focus on content marketing;
  • Knowledge of social media strategies and analytics;
  • Strong writing and organizational skills; and
  • Ability to lead and develop staff.

Preferred Qualifications:
  • Master's degree in related field;
  • Experience within an academic environment;
  • Excellent project management skills;
  • Ability to build and sustain robust partnerships within the college and with external service providers; and
  • Proficiency with Adobe Creative Suite.

Instructions to Applicants:
For full consideration, applicants must apply for the Senior Digital Marketing Manager at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references with contact information, and provide a cover letter and resume.
Posting Open Date: June 1, 2026
For Full Consideration, Apply by: June 25, 2026
Open Until Filled: Yes
Mason Ad Statement
George Mason University is a nationally ranked R1 research university committed to creating a more just, free, and prosperous world. With 40,000 enrolled students, George Mason is the largest and most diverse public research university in Virginia, offering degree programs at the master's, doctoral, and professional level, along with certificates and credentials.
George Mason fosters an All Together Different environment for students, faculty, and staff, driven by our core beliefs. We believe in inclusivity over exclusivity; we believe in advancing our mission by being willing to take risks, not avoiding them; and we believe our best work is possible when we apply our diversity of origin, identity, circumstance, and thought.
Equity Statement
George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.
Campus Safety Information
Mason's Annual Security and Fire Safety Report is available at http://police.gmu.edu/annual-security-report/

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