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Digital Marketing Program Manager Jobs in Washington

KME Digital

Digital Marketing Intern

Alexandria, VA · On-site

... Managers in handling a variety of client tasks. The purpose of this internship is to teach ... programs, and ability to use data to optimize day-to-day performance * Must be able to work in a ...

KME.digital

Digital Marketing Intern

Alexandria, VA

... Managers in handling a variety of client tasks. The purpose of this internship is to teach ... programs, and ability to use data to optimize day-to-day performance * Must be able to work in a ...

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All JobsDigital Marketing Program JobsDigital Marketing Program Manager JobsDigital Marketing Program Manager Jobs in Washington

Digital Marketing Program Manager information

See Washington salary details

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$72

$108

How much do digital marketing program manager jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for digital marketing program manager in Washington is $72.95, according to ZipRecruiter salary data. Most workers in this role earn between $50.10 and $107.55 per hour, depending on experience, location, and employer.

What is a digital marketing program manager?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

How does a digital marketing program manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a digital marketing program manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

What exactly does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms. Strong project management and communication skills are essential for success in this role.

What cities in Washington are hiring for Digital Marketing Program Manager jobs?

Cities in Washington with the most Digital Marketing Program Manager job openings:

Digital Marketing Program Manager jobs near you
Infographic showing various Digital Marketing Program Manager job openings in Washington as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 18% Part Time, 1% Temporary, and 5% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $151,739 per year, or $73 per hour.

Program Manager, Digital Marketing

Addison Group

Washington, DC • Remote

$30 - $32/hr

Contractor

Medical, Dental, Vision, Retirement

Posted 3 days ago

New

Job description

Program Manager, Digital Marketing

  • Job Title: Program Manager, Digital Marketing
  • Industry: Nonprofit / Digital Marketing
  • Location (city, state): Remote — East Coast hours required
  • Assignment Type: 3-month contract
  • Pay: $30–$32/hour
  • Work Schedule: Monday–Friday, 8:30 AM–5:00 PM ET; full-time
  • Benefits: This position is eligible for medical, dental, vision, and 401(k).

About Our Client

Addison Group is hiring a Program Manager, Digital Marketing for our client, a large nonprofit organization focused on advocacy, fundraising, public education, and mission-driven initiatives. This is an opportunity to join a collaborative digital marketing team supporting a high volume of campaigns and creative projects.

Job Description

Our client is seeking a Program Manager to help coordinate and execute digital marketing and advertising initiatives. This person will serve as a key project management partner to the digital marketing team, keeping campaigns, creative deliverables, timelines, and cross-functional communication organized and on track.

The ideal candidate is highly organized, comfortable working in a fast-paced remote environment, and able to manage multiple priorities with limited direction. This role has a strong focus on digital advertising, creative production, project coordination, and campaign operations.

Key Responsibilities

  • Manage project timelines, campaign calendars, budgets, deliverables, and creative production schedules.
  • Coordinate with paid search, paid social, organic marketing, creative, video, photography, advocacy, fundraising, and other internal teams.
  • Help manage digital campaigns from initial planning through creative development, launch, and follow-up.
  • Review and provide feedback on creative concepts, scripts, messaging, ad copy, and other campaign materials.
  • Coordinate with external agencies, vendors, and media partners to support campaign execution.
  • Maintain project trackers, campaign documentation, shared calendars, meeting notes, and creative asset libraries.
  • Support creative testing initiatives and monitor campaign performance to identify opportunities for improvement.
  • Help develop and refine digital advertising copy, donation page content, advocacy messaging, and other cross-channel communications.
  • Identify workflow challenges and help implement more efficient project management processes.
  • Communicate project status, potential roadblocks, and key updates to leadership and internal stakeholders.
  • Help troubleshoot issues and escalate concerns when necessary to keep projects moving forward.
  • Support reporting, campaign analysis, and recommendations related to digital marketing initiatives.
  • Assist with additional marketing and fundraising projects as needed.

Qualifications

  • 4+ years of experience in digital marketing, project management, program management, or a related field.
  • Experience supporting digital advertising campaigns, paid media, or creative production.
  • Background working in a corporate, agency, nonprofit, or similarly fast-paced environment.
  • Experience managing multiple projects, deadlines, stakeholders, and deliverables simultaneously.
  • Familiarity with paid search and paid social marketing.
  • Experience with Meta and other digital advertising platforms preferred.
  • Experience with project management tools; Jira experience is a strong plus.
  • Strong written and verbal communication skills.
  • Excellent organization and attention to detail.
  • Ability to work independently while collaborating effectively with a larger team.
  • Comfortable working remotely and supporting East Coast business hours.
  • Bachelor’s degree in Marketing, Communications, Digital Marketing, Project Management, or a related field preferred.
  • Experience with copywriting, storytelling, fundraising, advocacy, or mission-driven campaigns is a plus.

Additional Details

  • Start Date: ASAP; approximately 1 week required for technology setup following offer
  • Contract Length: 3 months
  • Interview Process: One Teams interview with the Hiring Manager
  • Interview Schedule: Flexible
  • Work Location: 100% remote; candidates must be available during East Coast hours
  • Hours: 8:30 AM–5:00 PM ET
  • Hours per Week: Full-time
  • Overtime: Not applicable
  • Benefits: Addison Group benefits available to eligible contractors

Perks

  • 100% remote opportunity
  • Work with a mission-driven organization
  • Exposure to digital advertising, omnichannel marketing, and creative campaign production
  • Collaborative, cross-functional team environment
  • Opportunity to contribute to high-visibility digital marketing initiatives

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.