ZipRecruiter

Log In

1

Digital Marketing Program Manager Jobs in Tennessee

titans

Manager, Digital Marketing

Nashville, TN

... digital professional to serve as Manager of Digital Marketing, overseeing the execution ... Own a continuous experimentation program across the website, mobile app, and YouTube, using ...

SPX

... programs while partnering closely with marketing, sales, product management, IT, corporate digital ... teams, and external agencies to support business growth and improve customer experience. What you ...

INHABIT IQ

Digital Marketing Associate

Knoxville, TN

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Set up and manage a variety of Google and Microsoft PPC accounts for ecommerce clients in the ... Employee Assistance Program * Paid Holidays * Paid Vacation * Paid Volunteer Time * Inhabit ...

Inhabit

Digital Marketing Associate

Knoxville, TN · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Set up and manage a variety of Google and Microsoft PPC accounts for ecommerce clients in the ... Employee Assistance Program * Paid Holidays * Paid Vacation * Paid Volunteer Time * Inhabit ...

Matthews

Digital Marketing Analyst (TN)

Nashville, TN · On-site

$60K - $100K/yr

The Digital Marketing Analyst will bring strong analytical capabilities combined with a ... This individual will be able to manage multiple priorities in a fast-paced environment, communicate ...

VRC

Digital Services Marketing Specialist

Memphis, TN · On-site

WHY VRC VRC is a fast-growth, industry-leading information management company committed to ... Execute integrated marketing campaigns supporting VRC's digital solutions and service offerings.

previous pagenext page

Showing results 21-40

All JobsDigital Marketing Program JobsDigital Marketing Program Manager JobsDigital Marketing Program Manager Jobs in Tennessee

Digital Marketing Program Manager information

See Tennessee salary details

$14

$58

$86

How much do digital marketing program manager jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for digital marketing program manager in Tennessee is $58.46, according to ZipRecruiter salary data. Most workers in this role earn between $40.14 and $86.20 per hour, depending on experience, location, and employer.

What is a digital marketing program manager?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

What exactly does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms. Strong project management and communication skills are essential for success in this role.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

How does a digital marketing program manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a digital marketing program manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What cities in Tennessee are hiring for Digital Marketing Program Manager jobs?

Cities in Tennessee with the most Digital Marketing Program Manager job openings:

Digital Marketing Program Manager jobs near you
Infographic showing various Digital Marketing Program Manager job openings in Tennessee as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 19% Part Time, 1% Temporary, and 3% Contract. Highlights an 96% Physical, 2% Hybrid, and 2% Remote job distribution, with an average salary of $121,597 per year, or $58.5 per hour.

Manager, Digital Marketing

titans

Nashville, TN

Full-time

Re-posted 10 days ago

Job description

What you’ll be doing

The Tennessee Titans are looking for a versatile and technically skilled digital professional to serve as Manager of Digital Marketing, overseeing the execution, optimization, and analytical reporting of the club’s digital ecosystem, including our web properties, mobile app, and owned messaging platforms.

This role supports the health of our web and app platforms, the growth of our video channels, and the data and experimentation that power personalized fan experiences. Acting as the bridge between creative content and technical execution, the Manager partners closely with the Marketing, Broadcast, Content, Ticketing, CRM, and Corporate Partnerships teams to turn platform and behavioral data into engagement, retention, and revenue.

Key Responsibilities:

  • Direct the posting of content and ongoing maintenance of webpages across multiple properties using Forge/Pocket, WordPress, and the YinzCam Mobile App CMS, ensuring site architecture integrity and brand consistency
  • Maintain web accessibility (WCAG/ADA), page performance, and technical SEO across all properties, treating site health and compliance as an ongoing standard rather than a one-time fix
  • Build and maintain interactive mobile app fan experiences within Rover, including gameday guides and dedicated membership hubs
  • Drive engagement and retention within the mobile app as a core platform, overseeing app content and in-app messaging in partnership with the app vendor (YinzCam) and the content team
  • Manage the push notification ecosystem across web and app, with an emphasis on intentional audience segmentation and high-conversion copywriting
  • Lead the club’s YouTube strategy in partnership with the Broadcast and Content teams defining posting cadence, driving content innovation, and growing channel subscribership and watch time across both long-form and short-form (Shorts, Reels, vertical) formats
  • Set thumbnail and creative-branding standards for YouTube and other channels to maintain consistent digital branding, and provide design direction to the broader team
  • Own a continuous experimentation program across the website, mobile app, and YouTube, using behavioral and performance data to run structured tests (including thumbnails, titles, descriptions, and on-platform experiences) that unlock user growth, engagement, and conversion and inform platform and content decisions
  • Partner with the Ticketing, CRM, and Analytics teams to connect web, app, and behavioral platform data to fan records enabling the segmentation and personalization that power automated, high-conversion campaigns across the club’s owned channels and support ticket sales and revenue growth, while ensuring compliance with data privacy and consent standards when handling PII
  • Oversee the AdBook platform, including campaign setup, creative troubleshooting, and development of sponsored landing pages
  • Generate comprehensive performance reports that ensure delivery against all partner requirements and sponsorship KPIs
  • Produce weekly high-level analytics reports covering website and the mobile app using Adobe Analytics and YinzCam Realtime Dashboards
  • Translate raw data into actionable insights that inform future content strategy and digital growth goals
  • Serve as project manager for the digital department in Wrike, ensuring cross-functional tasks are delivered accurately and on deadline
  • Support the Digital and Marketing teams with additional responsibilities as needed

What you’ll bring

Required:

  • Bachelor’s degree or certificate of completion of studies
  • 3–5 years of professional experience in digital platform management, content operations, or a related digital media role, including hands-on execution across web and mobile.
  • Advanced, hands-on experience with an enterprise content management system (CMS)
  • Proficiency with digital analytics tools and the ability to translate performance data into strategy
  • Genuine interest in and commitment to serving internal and external partners as a core part of the role

Preferred:

  • Advanced experience with the NFL’s Forge/Pocket CMS and WordPress CMS
  • Proficiency with Adobe Analytics, Power BI, and Adobe Photoshop
  • Experience connecting web and app behavioral data to CRM or ticketing systems to enable segmentation and personalization
  • Professional experience with Wrike or a similar enterprise project management tool
  • Proven track record building and maintaining fan experiences within Rover and supporting business objectives in YinzCam
  • Experience managing push notification and/or digital advertising (e.g., AdBook) platforms
  • Familiarity with web accessibility (WCAG/ADA) standards and technical SEO
  • Deep understanding of NFL rules, tentpole events, and roster structures
  • Collaborative working style with strong project management and organizational skills
  • Detail-oriented with the ability to multitask and meet strict deadlines in a fast-paced environment
  • Excellent written and verbal communication skills; proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) with the ability to learn and master new software
  • Passion for sports, digital media, and technology

Core Competencies:

  • Collaboration: Builds strong cross-departmental relationships and works effectively with teams across Marketing, Broadcast, Content, Ticketing, CRM, and Partnerships to deliver integrated digital experiences. Actively contributes to a positive, inclusive team environment.
  • Technical Execution: Translates creative and strategic goals into flawless, on-brand execution across web and mobile, maintaining site integrity and resolving technical issues quickly.
  • Problem Solving: Identifies challenges in platform performance or process, analyzes data to diagnose root causes, and implements creative, practical solutions. Uses metrics and insights to continuously improve outcomes.
  • Adaptability: Thrives in a fast-paced, deadline-driven environment and adjusts priorities, strategies, and tactics in response to changing business needs, fan behaviors, and platform and algorithm trends.
  • Accountability: Takes ownership of platform health and individual responsibilities from start to finish. Follows through on commitments, meets deadlines, and communicates proactively when issues arise.
  • Strategic Thinking: Connects day-to-day platform execution to broader marketing, content, and revenue objectives. Proactively identifies opportunities to grow audiences, deepen engagement, and drive ticket sales and revenue through data-informed strategies.

Physical Requirements and Working Conditions:

  • Work Environment: Office, with gameday and event coverage at the stadium
  • Physical Requirements: Ability to sit for extended periods of time; lift up to 25 lbs.
  • Schedule: Monday – Friday, standard business hours; gamedays, weekends, evenings, and holidays as dictated by the NFL calendar and event schedule

Apply