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Digital Marketing Program Manager Jobs in Tennessee

Cirrus Aircraft

Digital Marketing Strategist

Alcoa, TN · On-site

$59K - $89K/yr

Proven ability to independently manage multiple concurrent digital programs prioritizing ... Experience marketing within aviation, aerospace, luxury, or high-consideration purchase categories ...

Cirrus Aircraft

Digital Marketing Strategist

Alcoa, TN · On-site

$59K - $89K/yr

Proven ability to independently manage multiple concurrent digital programs - prioritizing ... Experience marketing within aviation, aerospace, luxury, or high-consideration purchase categories ...

fogelman

Digital Marketing Coordinator

Atlanta, GA · On-site +1

$42K - $56K/yr

Working closely with the Digital Marketing & CX Manager, this position helps ensure 120+ property websites, marketing campaigns, and digital platforms operate effectively and efficiently. The ideal ...

The Pictsweet Company

Digital Marketing Coordinator

Bells, TN · On-site

$40K - $53K/yr

The Digital Marketing Coordinator supports the Digital Marketing Manager in executing The Pictsweet Company's digital marketing initiatives. This entry-level role leads content syndication efforts ...

Bethel Music

Digital Marketing Manager

Nashville, TN · On-site

The Digital Marketing Manager owns the engine that grows and nurtures Bethel Music's fan base. This position builds and executes a data-led, multi-channel CRM strategy across email and SMS, and ...

Bethel Music

Digital Marketing Manager

Nashville, TN · On-site

The Digital Marketing Manager owns the engine that grows and nurtures Bethel Music's fan base. This position builds and executes a data-led, multi-channel CRM strategy across email and SMS, and ...

Bethel Music

Digital Marketing Manager

Nashville, TN · On-site +1

The Digital Marketing Manager owns the engine that grows and nurtures Bethel Music's fan base. This position builds and executes a data-led, multi-channel CRM strategy across email and SMS, and ...

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All JobsDigital Marketing Program JobsDigital Marketing Program Manager JobsDigital Marketing Program Manager Jobs in Tennessee

Digital Marketing Program Manager information

See Tennessee salary details

$14

$58

$86

How much do digital marketing program manager jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for digital marketing program manager in Tennessee is $58.46, according to ZipRecruiter salary data. Most workers in this role earn between $40.14 and $86.20 per hour, depending on experience, location, and employer.

What is a digital marketing program manager?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

What exactly does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms. Strong project management and communication skills are essential for success in this role.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

How does a digital marketing program manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a digital marketing program manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What cities in Tennessee are hiring for Digital Marketing Program Manager jobs?

Cities in Tennessee with the most Digital Marketing Program Manager job openings:

Digital Marketing Program Manager jobs near you
Infographic showing various Digital Marketing Program Manager job openings in Tennessee as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 19% Part Time, 1% Temporary, and 3% Contract. Highlights an 96% Physical, 2% Hybrid, and 2% Remote job distribution, with an average salary of $121,597 per year, or $58.5 per hour.

Digital Marketing Associate

Diversified Power International LLC

Piney Flats, TN • On-site

Full-time

Re-posted 11 hours ago

Job description

The Digital Marketing Associate will play an integral role in building Diversified Power's digital marketing capabilities across all product lines. This role will report to the President with a focus on digital content management, creation, and including ratings and reviews campaigns. This role has the opportunity to expand its scope to include social media management.
Essential Duties and Responsibilities
Maintenance and Content Creation
  • Lead enhanced content creation for existing items.
  • Perform web design, web development, CRO and SEO.
  • Execute product sampling programs for existing items.
  • Coordinate with customer service team to ensure questions and reviews are getting timely responses.
  • Deliver monthly reporting on status of new review programs, commonly seen consumer concerns or complaints, and general insights to be shared with the product development organization.
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
  • Work with eCommerce sales teams to implement, track, and report on digital marketing programs.
  • Work to manage social media campaigns including social post reviews and approvals.
  • Perform other related tasks as required.

Requirements
  • A bachelor's degree from an accredited institution or equivalent experience
  • 2 Years of experience handling elements of content and omni digital marketing campaigns preferred.
  • Experience working with SEO platforms, WordPress, and other related platforms preferred.
  • Proficiency in social platforms such as Facebook, Instagram, TikTok, and Pinterest preferred.
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
  • Enthusiasm and willingness to learn with an interest in eCommerce and/or Digital Marketing
  • Strong interpersonal skills, team player, detail oriented, and organized.
  • Ability to prioritize assignments to anticipate and meet multiple deadlines.
  • Proficient in Excel, and skilled in the use of Microsoft office software including Word, PowerPoint, and Outlook.
  • Must reside in Tri-Cities TN.

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