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Digital Marketing Program Manager Jobs in Indiana

... onboarding programs • Implement and manage the vendor marketing program • Provide insight into developing plans to increase market exposure • Recap and manage the financials tied to the ...

... programs · Implement and manage the vendor marketing program · Provide insight into developing plans to increase market exposure · Recap and manage the financials tied to the marketing program ...

Key areas of oversight include paid digital initiatives, campaign management, SEO and content ... programs. * Ensure consistent brand messaging and positioning across all marketing channels.

Key areas of oversight include paid digital initiatives, campaign management, SEO and content ... programs. * Ensure consistent brand messaging and positioning across all marketing channels.

Key areas of oversight include paid digital initiatives, campaign management, SEO and content ... programs. * Ensure consistent brand messaging and positioning across all marketing channels.

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Showing results 1-20

Digital Marketing Program Manager information

See Indiana salary details

$15

$61

$90

How much do digital marketing program manager jobs pay per hour?

As of Jun 15, 2026, the average hourly pay for digital marketing program manager in Indiana is $61.29, according to ZipRecruiter salary data. Most workers in this role earn between $42.07 and $90.34 per hour, depending on experience, location, and employer.

What are Digital Marketing Program Managers?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

How much does a digital marketing manager get paid?

The average salary for a digital marketing manager varies by experience and location but typically ranges from $60,000 to $120,000 annually. Factors such as industry, company size, and skill level, including proficiency with tools like Google Analytics and SEO, influence compensation.

What does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms.

What is the average salary for a digital marketing manager in the US?

The average salary for a digital marketing manager in the US is approximately $75,000 to $120,000 annually, depending on experience, location, and company size. Professionals with skills in SEO, SEM, and analytics tools tend to earn higher salaries, especially in larger markets.

How does a Digital Marketing Program Manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a Digital Marketing Program Manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What qualifications do I need to be a digital marketing manager?

A digital marketing manager typically needs a bachelor's degree in marketing, communications, or a related field, along with experience in digital marketing strategies, analytics, and tools such as Google Analytics or social media platforms. Certifications like Google Ads or HubSpot can enhance qualifications, and strong communication, analytical, and project management skills are essential.
Infographic showing various Digital Marketing Program Manager job openings in Indiana as of June 2026, with employment types broken down into 54% Full Time, 41% Part Time, 1% Temporary, and 4% Contract. Highlights an 88% Physical, 4% Hybrid, and 8% Remote job distribution, with an average salary of $127,485 per year, or $61.3 per hour.

Social Media & Digital Marketing Specialist

Schillings

Saint John, IN • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago


Job description

Great news! Schillings is currently looking for a Social Media & Digital Marketing Specialist at our Saint John, IN location. They are responsible for growing and maintaining Schillings' online presence through social media content, short-form video, and paid digital advertising. This role manages day-to-day content across Facebook, Instagram, TikTok, YouTube, and Google Business; creates video and photo content that highlights products, services, company culture, hiring needs, events, and promotions; and works closely with the Marketing Director, Marketing Coordinator, Graphic Designers, Sales, HR, and other departments to keep content accurate, engaging, and on-brand.
The ideal candidate is creative, trend-aware, organized, comfortable working in a fast-moving small-team environment, and able to balance polished brand standards with timely social media content. A strong portfolio or examples of social content, video work, paid ads, or campaign results are required.
Key Responsibilities:
  • Plan, create, schedule, and publish social media content for Facebook, Instagram, TikTok, YouTube, and Google Business.
  • Maintain a consistent content calendar that includes product highlights, new stock, services, events, employee spotlights, company culture, promotions, hiring needs, and timely trends.
  • Create and repurpose short-form videos for Instagram Reels and Stories, Facebook Reels and Stories, YouTube Shorts, TikTok, and paid ad placements.
  • Film, edit, caption, export, and organize social media videos in the proper formats and aspect ratios for each platform.
  • Monitor comments, messages, tags, reviews, and customer interactions; respond or route items to the appropriate team member as needed.
  • Research social media trends, especially trends that can be adapted for local/small businesses and building materials/home improvement audiences.
  • Build, launch, monitor, and optimize paid digital campaigns on Meta platforms and Google, including campaigns for sales, events, hiring, product spotlights, and brand awareness.
  • Track performance metrics such as reach, engagement, clicks, video views, leads, and campaign results; share takeaways and recommendations with the marketing team.
  • Collaborate with graphic designers to create branded static posts, ad graphics, thumbnails, story assets, video overlays, and other supporting visuals.
  • Work with the Sales team and other departments to capture accurate product knowledge, showroom features, customer-facing services, employee stories, and event content.
  • Assist with marketing event preparation and coverage, including contractor events, employee events, promotions, photo/video coverage, signage support, and social media posting.
  • Support other marketing department tasks as needed, including content organization, website or intranet support, email/social campaign support, proofing, and general team projects.
  • Follow Schillings brand standards, approval processes, and internal communication expectations.
Required Skills and Qualifications:
  • Hands-on experience creating social media content for business, brand, nonprofit, personal brand, school, freelance, or professional accounts.
  • Strong short-form video creation skills, including filming, editing, pacing, captions, transitions, audio selection, and platform-specific formatting.
  • Portfolio or examples of work required. Examples may include social posts, Reels, TikToks, YouTube Shorts, paid ads, campaign work, photography, video edits, or content calendars.
  • Working knowledge of Facebook, Instagram, TikTok, YouTube, and Google Business Profile best practices.
  • Ability to write clear, engaging captions and adapt tone for promotional, informative, employee-focused, and trend-based content.
  • Familiarity with paid digital advertising, especially Meta Ads and Google Ads, or a strong willingness and ability to learn quickly.
  • Ability to collaborate with designers, salespeople, managers, HR, and other departments while keeping projects organized and moving forward.
  • Strong attention to detail, proofreading ability, and judgment around brand consistency, accuracy, and appropriateness of trends.
  • Ability to manage multiple deadlines, shift priorities, take feedback, and help with a variety of marketing tasks in a small-team environment.
Software and Technical Skills:
  • Preferred: Adobe Premiere Pro for video editing.
  • Preferred: Familiarity with Adobe Photoshop for photo editing and simple graphics support.
  • Helpful: Adobe Illustrator familiarity for working with brand assets, graphics, templates, and designer-provided files.
  • Strong plus: Adobe After Effects for motion graphics, animated text, and more advanced video effects.
  • Acceptable alternative: Excellent mobile-first video creation skills using apps such as CapCut or similar tools, provided the candidate has strong portfolio examples.
  • Helpful: Experience with scheduling tools, social media analytics, Google Business Profile, Meta Business Suite/Ads Manager, Google Ads, YouTube Studio, Canva, and basic spreadsheet tracking.
Education and Experience:
  • Degree in marketing, communications, digital media, graphic design, advertising, video production, or a related field is a plus but not required.
  • Equivalent experience, freelance work, internships, self-directed content creation, or a strong portfolio may be considered in place of a degree.
  • Experience with small-business, retail, construction, building materials, home improvement, local service, or event-based marketing is a plus.
Portfolio Requirement:
Applicants should provide a portfolio, links, or work samples that demonstrate social media content creation and video editing ability. Strong examples may include short-form videos, before-and-after edits, paid ad creative, content calendars, campaign results, branded posts, photography, YouTube Shorts, TikToks, Instagram Reels, or mobile-edited videos.
Success in This Role Looks Like:
  • Schillings has a consistent, active, and polished presence across priority social platforms.
  • Videos are planned weekly, produced efficiently, and repurposed appropriately across Reels, Stories, Shorts, and TikTok.
  • Paid campaigns are launched on time, monitored, and adjusted based on performance.
  • Content reflects Schillings products, services, locations, employees, culture, and brand standards accurately.
  • The marketing team receives reliable support during events, promotions, and high-priority projects.
  • The role brings fresh ideas while using sound judgment about what fits the Schillings brand.
Physical and Work Environment Notes:
  • This role may involve visiting showrooms, lumber yards, events, and multiple company locations to capture content.
  • Some event support may require standing, light lifting, setup assistance, or occasional schedule flexibility.
  • This position requires collaboration in an office/team environment and regular communication with employees across departments.

Benefits:
  • Competitive pay
  • Boot reimbursement
  • Medical, Dental, Vision
  • Life insurance & short-term disability
  • 401k with profit sharing
  • PTO & paid holidays
  • Sponsored lunch events
  • Company discounts

MISSION - Give our customers what they want, on time and error-free
Schillings provides equal employment opportunity to all individuals regardless of their race, color, religion, national origin, ancestry, military status, unfavorable discharge from military status, sex, marital status, disability, order of protection status, age, sexual orientation, pregnancy, or any other characteristics protected by federal, state, or local laws. Schillings is a drug-free workplace.