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Digital Marketing Program Manager Jobs in Indiana

smcnorthamerica

Marketing Specialist

Noblesville, IN · On-site

... programs, as well as to maintain marketing content via print and digital media. Also responsible for supporting new product launches and product management. Responsibilities for Marketing Specialist

smcnorthamerica

Marketing Specialist

Noblesville, IN

... programs, as well as to maintain marketing content via print and digital media. Also responsible for supporting new product launches and product management. Responsibilities for Marketing Specialist

Bangs Labs, Inc.

Marketing Manager

Indianapolis, IN

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Marketing Manager will spearhead our digital marketing efforts, focusing on optimizing our ... Equal access to programs, services, and employment is available to all persons. Those applicants ...

Cantio Hotel

Marketing Manager

Muncie, IN

This role partners with leadership, F&B teams, brand partners, PR, digital, and social agencies to ... Marketing Strategy & Brand Management * Develop and execute marketing strategies for the hotel ...

Cantio Hotel

Marketing Manager

Muncie, IN · On-site

This role partners with leadership, F&B teams, brand partners, PR, digital, and social agencies to ... Marketing Strategy & Brand Management * Develop and execute marketing strategies for the hotel ...

Cantio Hotel

Marketing Manager

Muncie, IN · On-site

This role partners with leadership, F&B teams, brand partners, PR, digital, and social agencies to ... Marketing Strategy & Brand Management * Develop and execute marketing strategies for the hotel ...

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Showing results 21-40

All JobsDigital Marketing Program JobsDigital Marketing Program Manager JobsDigital Marketing Program Manager Jobs in Indiana

Digital Marketing Program Manager information

See Indiana salary details

$15

$61

$90

How much do digital marketing program manager jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for digital marketing program manager in Indiana is $61.29, according to ZipRecruiter salary data. Most workers in this role earn between $42.07 and $90.34 per hour, depending on experience, location, and employer.

What is a digital marketing program manager?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

What exactly does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms. Strong project management and communication skills are essential for success in this role.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

How does a digital marketing program manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a digital marketing program manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What cities in Indiana are hiring for Digital Marketing Program Manager jobs?

Cities in Indiana with the most Digital Marketing Program Manager job openings:

Digital Marketing Program Manager jobs near you
Infographic showing various Digital Marketing Program Manager job openings in Indiana as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 17% Part Time, 1% Temporary, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $127,485 per year, or $61.3 per hour.

Kelley Automotive Marketing Digital Strategist

Kelley Automotive Group LLC

Fort Wayne, IN • On-site

Full-time

Re-posted 16 days ago

Job description

Description

Department: Marketing


Functions: Responsible for managing and optimizing the organization's digital presence across all dealership websites and marketing channels. The position ensures website accuracy, performance, and compliance while supporting broader digital marketing initiatives and maintaining a strong online reputation.


Relationships: Reports to Marketing Manager 


Responsibilities and Authority:

Website Strategy & Optimization

  • Oversee and audit all dealership and group websites to ensure content is accurate, up-to-date, and aligned with brand standards and manufacturer compliance. 
  • Regularly review site content, including inventory pages, offers, service information, and landing pages, to maintain consistency and relevance across all platforms. 
  • Identify opportunities to improve website performance, user experience, and lead generation through strategic updates and enhancements. 
  • Manage and implement website edits, including content updates, page builds, and layout adjustments using the CMS platform. 
  • Monitor key website performance metrics such as engagement rates, time on site, conversions, and traffic trends to inform ongoing optimization efforts. 
  • Collaborate with internal teams and external partners to execute website initiatives that support monthly campaigns and dealership priorities. 
  • Ensure all website content follows SEO best practices to improve search visibility and organic traffic. 
  • Proactively identify and resolve issues related to site functionality, content accuracy, and overall user experience. 
  • Any other tasks deemed necessary per Management. 

Digital Marketing Strategy

  • Collaborate closely with the marketing team, dealership leadership, and sales staff to ensure content and messaging align with monthly goals and business priorities. 
  • Support the execution of advertising campaigns, promotions, and potential influencer or partnership initiatives. 
  • Apply SEO best practices to digital content to improve search visibility and online performance. 
  • Conduct competitor and market research to identify trends, opportunities, and innovative content strategies. 
  • Monitor Digital Advertising KPIs and contribute to increase lead generation across digital channels based on the reporting. 
  • Develop and present creative concepts for digital marketing initiatives, collaborating with the Digital Marketing Manager to align strategies with each dealership's specific goals and needs.
  • Assist in outbound marketing effort, including email blasts, website banners, radio & OTT scripts, charity partnerships, etc. 
  • Any other tasks deemed necessary per Management. 

Online Reputation & Digital Engagement

  • Monitor and actively manage customer reviews across platforms including Google, Yelp, Facebook, and DealerRater to maintain a strong and consistent brand presence. 
  • Respond to customer reviews, messages, and inquiries in a timely, professional, and brand-aligned manner, ensuring a positive customer experience. 
  • Route customer concerns or inquiries to the appropriate internal teams when necessary, ensuring follow-up and resolution. 
  • Partner with marketing and customer service teams to address negative feedback proactively and strengthen overall brand perception. 
  • Implement and support strategies that encourage positive reviews, customer testimonials, and increased online engagement. 
  • Identify trends in customer feedback and provide insights to improve customer experience and dealership operations. 
  • Any other tasks deemed necessary per Management. 

Our company may provide reasonable accommodations required under the law to enable individuals with disabilities to perform the essential functions of the job.


Requirements

Qualifications:

High school diploma or the equivalent. Bachelors in marketing, communications, public relations or a related field. Strong knowledge of social media trends, analytics, and engagement strategies. Familiarity with Google My Business, Yelp, DealerRater, and reputation management platforms. Familiarity with web design/UX and CMS/website backend functions. Strong organizational and communication skills. Must have a valid driver's license and a good driving record. 


Working Conditions:

Will work at a desk in an office setting. Will work with a computer. May stand, stoop, lift, kneel, crouch or reach during the shift. 


NOTE: 

THIS IS NOT NECESSARILY AN EXHAUSTIVE LIST OF THE RESPONSIBILITIES, SKILLS, DUTIES, REQUIREMENTS, EFFORTS, WORKING CONDITIONS ASSOCIATED WITH THIS POSITION. WHILE THIS LIST IS INTENDED TO BE AN ACCURATE REFLECTION OF THE CURRENT JOB, THE DEALERSHIP RESERVES THE RIGHT TO REVISE THE FUNCTIONS, DUTIES AND REQUIREMENTS OF THE JOB OR TO REQUIRE THAT ADDITIONAL OR DIFFERENT TASKS BE PERFORMED WHEN CIRCUMSTANCES CHANGE.  

I, the undersigned, understand and have carefully read the contents of this job description. I understand the responsibilities, requirements, and duties expected of me. I ALSO UNDERSTAND THAT THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT OF EMPLOYMENT, NOR ALTER MY STATUS AS AN AT-WILL EMPLOYEE. I have the right to terminate my employment at any time, for any reason, and the dealership has a similar right.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER

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