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Digital Marketing Program Manager Jobs in Indiana

smcnorthamerica

Marketing Specialist

Noblesville, IN

... programs, as well as to maintain marketing content via print and digital media. Also responsible for supporting new product launches and product management. Responsibilities for Marketing Specialist

smcnorthamerica

Marketing Specialist

Noblesville, IN

... programs, as well as to maintain marketing content via print and digital media. Also responsible for supporting new product launches and product management. Responsibilities for Marketing Specialist

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All JobsDigital Marketing Program Manager JobsDigital Marketing Program Manager Jobs in Indiana

Digital Marketing Program Manager information

See Indiana salary details

$15

$61

$90

How much do digital marketing program manager jobs pay per hour?

As of Jun 15, 2026, the average hourly pay for digital marketing program manager in Indiana is $61.29, according to ZipRecruiter salary data. Most workers in this role earn between $42.07 and $90.34 per hour, depending on experience, location, and employer.

What are Digital Marketing Program Managers?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

How much does a digital marketing manager get paid?

The average salary for a digital marketing manager varies by experience and location but typically ranges from $60,000 to $120,000 annually. Factors such as industry, company size, and skill level, including proficiency with tools like Google Analytics and SEO, influence compensation.

What does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms.

What is the average salary for a digital marketing manager in the US?

The average salary for a digital marketing manager in the US is approximately $75,000 to $120,000 annually, depending on experience, location, and company size. Professionals with skills in SEO, SEM, and analytics tools tend to earn higher salaries, especially in larger markets.

How does a Digital Marketing Program Manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a Digital Marketing Program Manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What qualifications do I need to be a digital marketing manager?

A digital marketing manager typically needs a bachelor's degree in marketing, communications, or a related field, along with experience in digital marketing strategies, analytics, and tools such as Google Analytics or social media platforms. Certifications like Google Ads or HubSpot can enhance qualifications, and strong communication, analytical, and project management skills are essential.
Digital Marketing Program Manager jobs near you
Infographic showing various Digital Marketing Program Manager job openings in Indiana as of June 2026, with employment types broken down into 54% Full Time, 41% Part Time, 1% Temporary, and 4% Contract. Highlights an 88% Physical, 4% Hybrid, and 8% Remote job distribution, with an average salary of $127,485 per year, or $61.3 per hour.
Assistant Director - Marketing - Digital Advertising

Assistant Director - Marketing - Digital Advertising

Purdue University

West Lafayette, IN • On-site

Full-time

Posted 18 days ago

Purdue University rating

7.5

Company rating: 7.5 out of 10

Based on 132 frontline employees who took The Breakroom Quiz

262nd of 537 rated colleges and universities

Job description

Req Id: 42294
Job Title: Assistant Director - Marketing - Digital Advertising
City: West Lafayette
Job Description:
Job Summary
The Assistant Director of Marketing - Digital Content & Advertising will provide input into the athletics marketing department's strategy to develop fan affinity and sell tickets to revenue-producing athletic events through digital and traditional advertising platforms. This position will manage and execute the revenue producing emails for the marketing department and work with marketing team to create, place, track and evaluate overall advertising efforts for the athletic program. This position will be expected to work all home football game and select other events. The selected candidate will report to Director of Marketing - Digital Content & Advertising.
What You'll Be Doing:
Email Marketing Execution and Strategy
  • Responsible for managing and building key audience segments of the Purdue Athletics community through email marketing and communications.
  • Coordinate with the ticket office, fan experience, communications, and the creative team to build outgoing email solicitations to drive ticket sales and improve communications with fans and season ticket holders.
  • Assist in building strategy and best practices as it relates to email marketing and communications.
  • Measure results and track metrics to improve campaigns and report on email performance.
  • Execute marketing automation services in conjunction with department's Paciolan product to effectively maximize resources available to promote Purdue athletics and sell tickets to revenue-producing athletic events

Digital/Traditional Marketing Collaboration and Execution
  • Responsible for coordinating digital marketing messaging and efforts across owned and paid digital assets.
  • Work with our ticketing partner to maintain and update marketing needs on our e-commerce website that reflect current and future marketing priorities.
  • Collaborate with the communications team to ensure coordination of marketing effort across Purdue Athletics social media handles (i.e. Instagram, Facebook, Twitter, Snapchat and TikTok).
  • Promote and utilize our new mobile app as a key component of the digital marketing mix.
  • Maintain and update marketing web pages on PurdueSports.com to accurately display the latest information and offerings for tickets, promotions, and Kids Club
  • Work with fan experience team on advertising budgets for each sport in order to maximize awareness, attendance and revenue

Project Management, Collaboration and Strategic Improvement
  • Ensure proper timelines are built and maintained for current and future marketing advertising campaigns including but not limited to television, print, digital, etc.
  • Assist in developing advertising plans that reflect Purdue Athletics' goals and achieve departmental priorities.
  • Utilize analytics tools to monitor performance and ROI of paid marketing efforts.
  • Collaborate with Creative staff to develop impactful marketing assets.
  • Work with the external operations team to evaluate the current digital landscape as well as future trends to enhance and grow digital efforts.
  • Conduct research, networking and learning to improve digital marketing subject-matter expertise.
  • Work with Business Intelligence department to build audiences to target digital campaigns and collect data to tailor messaging and provide leads for sales team.
  • Other duties as assigned

About Us:
Purdue Athletics is built on unrivaled pride, unlimited potential, and a sense of shared purpose that unites staff, student-athletes, and the broader community. As part of Purdue's 150-year legacy, Athletics exemplifies a culture of collaboration, continuous growth, and excellence, where every member is encouraged to strive for success while fostering a positive and supportive environment. Joining Purdue Athletics means joining a team committed to building a better world together-where professional aspirations thrive, innovation is celebrated, and a lasting impact is made on campus and beyond. Read more: Purdue Boilermakers Athletics
What We're Looking For:
Education and Experience:
  • Bachelor's degree in marketing, management or related field.
  • One (1) year of experience in marketing, advertising, or social media management.
  • Experience in digital/social marketing, email marketing and e-commerce highly preferred.
  • Experience within a Division I or pro sports team is preferred.

Skills needed:
  • A thorough knowledge and understanding of graphic design using the Adobe Creative Suite is required.
  • Business acumen with understanding of how job responsibilities advance departmental goals.
  • General creative thinking and idea generation skills
  • Strong written and verbal communication skills, the ability to perform accurate detail-oriented work, the ability to communicate effectively with a diverse population and strong interpersonal skills are required.
  • Experience working with an e-mail marketing platform is preferred but not required. On-the-job training will be provided for using the Paciolan/Adobe platform.
  • Adherence to all applicable NCAA, conference, and institutional rules and regulations is required.

Who We Are:
Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture.
Additional Information:
  • Purdue's benefits summary https://www.purdue.edu/hr/Benefits/
  • Purdue will not sponsor employment authorization for this position
  • A background check will be required for employment in this position
  • FLSA: Exempt (Not Eligible For Overtime)
  • Retirement Eligibility: Defined Contribution Waiting Period

Career Stream
Compensation Information:
Professional 1
Pay Band S060
Job Code#20003618
Link to Purdue University's Compensation Guidelines: https://www.purdue.edu/hr/mngcareer/compguidelines/index.php
EOE
Purdue University is an EO/EA University

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