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Digital Marketing Program Manager Jobs in Delaware

Barclays

Loyalty Marketing Manager

Wilmington, DE

... programs that deepen customer relationships and deliver measurable results. As a central ... Digital marketing, customer engagement or loyalty marketing, ideally within financial services ...

Ra

Marketing Analytics Manager

Wilmington, DE

You will be using quantitative methods to assess the impact of offline and digital marketing. You ... Who is good in management or leadership role. Who is good in providing external consulting. Who is ...

Ra

Marketing Analytics Senior Manager

Wilmington, DE · On-site

You will be using quantitative methods to assess the impact of offline and digital marketing. You ... Who is good in management or leadership role. Who is good in providing external consulting. Who is ...

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Digital Marketing Program Manager information

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How much do digital marketing program manager jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for digital marketing program manager in Delaware is $64.47, according to ZipRecruiter salary data. Most workers in this role earn between $44.28 and $95.05 per hour, depending on experience, location, and employer.

What is a digital marketing program manager?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

What exactly does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms. Strong project management and communication skills are essential for success in this role.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

How does a digital marketing program manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a digital marketing program manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What cities in Delaware are hiring for Digital Marketing Program Manager jobs?

Cities in Delaware with the most Digital Marketing Program Manager job openings:

Digital Marketing Program Manager jobs near you
Infographic showing various Digital Marketing Program Manager job openings in Delaware as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 18% Part Time, 1% Temporary, and 4% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $134,090 per year, or $64.5 per hour.

Vice President, Owned Channels Digital Credit Card Marketing Strategy

JPMorgan Chase & Co.

Wilmington, DE • On-site

$120 - $160/hr

Other

Re-posted 12 days ago

JPMorgan Chase & Co. rating

8.0

Company rating: 8.0 out of 10

Based on 495 frontline employees who took The Breakroom Quiz

71st of 171 rated banks

Job description

About JPMorgan Chase:

JPMorgan Chase is a global leader in financial services, committed to delivering innovative solutions and exceptional customer experiences. We foster a culture of excellence, collaboration, and continuous improvement, guided by our core values of integrity, accountability, and client focus.

Position Overview

Join our dynamic team where you will help shape and lead the overall strategy, execution, and ongoing optimization of Chase’s Owned Channels, which is responsible for driving significant digital account acquisition and revenue growth. This role offers the opportunity to help build the future of digital marketing for our credit card portfolio, optimize customer journeys, and influence firm-wide strategic priorities.

As a Vice President on our Card Marketing team, you will be responsible for delivering strong acquisition performance and managing ambitious annual targets, while continuously identifying and implementing innovative testing and optimization initiatives to enhance customer engagement and drive incremental account growth.

Job Responsibilities
  • Lead and manage the acquisition marketing strategy for Chase Owned Channels
  • Collaborate with cross-functional teams across Marketing, Product, Technology, Data & Analytics and Operations to identify opportunities to maximize and grow card acquisitions
  • Partner closely with Data & Analytics to drive marketing decisions and optimize digital performance
  • Lead site optimization and testing strategy roadmap to improve funnel conversion rates
  • Present performance updates and future-state strategies to senior leadership to influence prioritization decisions
  • Lead and mentor a growing team of direct reports and associates
Required qualifications, capabilities, and skills
  • 6+ years of relevant digital marketing experience, preferably with expertise in acquisitions
  • Strong business and marketing acumen with an ability to identify business opportunities, deliver results, and adjust plans as appropriate
  • Demonstrates strong data-driven decision-making skills, while also being a creative problem-solver
  • Ability to thrive in a fast-paced, results-driven, highly dynamic environment
  • Strong executive communication and cross-functional leadership skills
  • Demonstrated ability to manage budgets, prioritize initiatives, and mentor talent
Additional capabilities and skills
  • Be a highly motivated self-starter
  • Experience working with external agencies
  • Ability to stay calm under pressure
  • Skilled and comfortable at working in a highly matrixed organization
Additional information:

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.

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