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Digital Marketing Program Manager Jobs in Delaware

Kosmos

Digital Marketing Manager

Wilmington, DE

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Wilmington, DE

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Owens Community College

$51K - $57K/yr

Digital Marketing Strategist The Digital Marketing Strategist executes strategic social media and ... The position manages in-house and outsourced digital projects, monitors performance metrics, leads ...

Dlapiper

Digital Marketing Coordinator

Wilmington, DE · On-site +1

$30.99 - $48.35/hr

Generate email marketing lists using the Firm CRM system, following best practices and standards ... Resize or crop digital images using image-editing applications * Provide virtual event support as ...

Sallie Mae

Manager, Digital Marketing

Newark, DE · On-site

Demonstrated ability to scale programs under aggressive growth targets while maintaining efficiency ... Background in lead generation or marketing in the education vertical * Experience managing multiple ...

Sallie_mae

Manager, Digital Marketing

Newark, DE

Demonstrated ability to scale programs under aggressive growth targets while maintaining efficiency ... Background in lead generation or marketing in the education vertical * Experience managing multiple ...

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All JobsDigital Marketing Program JobsDigital Marketing Program Manager JobsDigital Marketing Program Manager Jobs in Delaware

Digital Marketing Program Manager information

See Delaware salary details

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$64

$95

How much do digital marketing program manager jobs pay per hour?

As of Jul 26, 2026, the average hourly pay for digital marketing program manager in Delaware is $64.47, according to ZipRecruiter salary data. Most workers in this role earn between $44.28 and $95.05 per hour, depending on experience, location, and employer.

What are Digital Marketing Program Managers?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

How much does a digital marketing manager get paid?

The average salary for a digital marketing manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Professionals with skills in SEO, analytics, and campaign management tend to earn higher salaries, especially in competitive markets.

What does a digital program manager do?

A digital program manager oversees multiple digital marketing projects and initiatives, coordinating teams, setting goals, and ensuring timely delivery. They develop strategies, manage budgets, and use tools like project management software to track progress, often requiring strong communication and leadership skills.

How does a Digital Marketing Program Manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a Digital Marketing Program Manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

Is digital marketing a high paid job?

Digital marketing program managers often earn competitive salaries that vary based on experience, location, and company size. Senior roles with skills in data analysis, SEO, and paid advertising tend to have higher compensation, especially in larger markets or tech-focused industries.

What does a digital marketing manager do?

A digital marketing manager develops and implements online marketing strategies to promote products or services, using channels such as social media, email, search engines, and content marketing. They analyze campaign performance, manage budgets, and coordinate with teams to achieve marketing goals, often utilizing tools like Google Analytics and marketing automation platforms.
What cities in Delaware are hiring for Digital Marketing Program Manager jobs? Cities in Delaware with the most Digital Marketing Program Manager job openings:
Digital Marketing Program Manager jobs near you
Infographic showing various Digital Marketing Program Manager job openings in Delaware as of July 2026, with employment types broken down into 77% Full Time, 13% Part Time, and 10% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $134,090 per year, or $64.5 per hour.
Digital Marketing Manager

Digital Marketing Manager

Kosmos

Wilmington, DE

$70K - $100K/yr

Full-time

Posted 3 days ago

Job description

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager.

This role will support strategic growth initiatives through managing new advertising campaigns, influencers and affiliates, creative asset production, testing and reporting. The role will work cross-functionally to ensure a consistent volume of high-quality creative assets and campaigns are produced and tested with regular reporting of results. 

Key Responsibilities:

  • Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal initiatives.
  • Produce effective ad creative and UGC assets utilizing influencers and content creators and the company’s internal/external design teams.
  • Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and qualify new creative assets.
  • Utilize internal and external design teams for landing page creation, optimization, and continuous A/B testing to improve ad campaign performance.
  • Manage and expand profitable affiliate and influencer relationships.
  • Organic social media management and community moderation with intent to drive profitable traffic and awareness.
  • Maintain marketing performance reports, documentation of results, insights, and best practices.
  • Stay updated on digital marketing trends, platform updates, and best practices, applying new insights to enhance campaign performance.

Qualifications:

  • Minimum 2 years of hands-on experience in ecommerce growth or digital marketing.
  • Experience managing creative digital asset production with designers, influencers, and content creators.
  • Hands-on experience setting up and launching paid campaigns across at least 2 major digital media ad platforms (Meta, TikTok, Google, Reddit, etc.).