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Digital Marketing Data Scientist Jobs (NOW HIRING)

Currently Opened Roles Marketing | Sr. Data Scientist I (L5) The Marketing Data Science team is responsible for measurement and optimization across Instacart's paid digital channels, including search ...

Role Overview We're hiring a Marketing Data Scientist to partner closely with Harvey's Marketing organization and build our marketing data science function from the ground up. In this role, you'll ...

We are looking for an experienced Senior Data Scientist to partner closely with Marketing, Finance ... Experience in digital health, consumer technology, or wearable products. * Experience mentoring ...

We are looking for an experienced Senior Data Scientist to partner closely with Marketing, Finance ... Experience in digital health, consumer technology, or wearable products. * Experience mentoring ...

Data Scientist

Manhattan, NY · On-site

$75 - $80/hr

Data Scientist, Audience & Growth, Hybrid - New York, NY. Start date is ASAP for this contract ... Partner with stakeholders across Retail, Digital, and Marketing to frame business questions and ...

About the role As part of our growing Data Science and Analytics team, you will own the measurement strategy behind Anthropic's marketing investment. This is a foundational role, building marketing ...

Partner with digital marketing, technology, and legal/privacy teams to ensure audience strategies ... Bachelor's degree in business analytics, data science, information systems, or a related field

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Digital Marketing Data Scientist information

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$122.7K

$196.5K

How much do digital marketing data scientist jobs pay per year?

As of Sep 2, 2026, the average yearly pay for digital marketing data scientist in the United States is $122,738.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,500.00 and $136,000.00 per year, depending on experience, location, and employer.

What is a digital marketing data scientist?

A Digital Marketing Data Scientist analyzes large sets of marketing data to optimize campaigns, improve customer targeting, and increase ROI. They use data science techniques, such as machine learning and statistical modeling, to uncover insights from customer behavior, ad performance, and website analytics. Their goal is to help businesses make data-driven marketing decisions by identifying trends, predicting outcomes, and automating processes. This role requires expertise in data analysis, programming (Python, R, SQL), and marketing metrics.

What are the key skills and qualifications needed to thrive as a digital marketing data scientist?

To thrive as a Digital Marketing Data Scientist, you need a strong background in statistics, data analysis, and digital marketing concepts, often supported by a relevant degree. Proficiency with data analytics tools (such as Python, R, SQL), marketing platforms (like Google Analytics), and certifications in digital marketing or data science are highly valued. Strong problem-solving abilities, adaptability, and effective communication skills help professionals share insights and drive marketing strategy. These skills enable effective measurement, optimization, and data-driven decision-making in fast-paced digital marketing environments.

What are the primary responsibilities and common challenges faced by digital marketing data scientists?

Digital Marketing Data Scientists are typically responsible for collecting, analyzing, and interpreting large sets of marketing data to guide campaign strategies and optimize performance. They often face challenges such as integrating data from multiple sources, ensuring data quality, and extracting actionable insights from complex datasets. In a typical day, they collaborate closely with marketing teams, data engineers, and business stakeholders to develop predictive models, run A/B tests, and present findings. Staying current with evolving digital marketing tools and rapidly changing online consumer behavior is also a key part of the job, ensuring their analyses remain effective and relevant.

Can a digital marketing data scientist work in marketing?

A digital marketing data scientist can work in marketing by analyzing data to optimize campaigns, improve customer targeting, and measure performance. Their skills in data analysis, statistical modeling, and tools like SQL and Python are highly valuable in marketing environments. This role often involves collaboration with marketing teams to develop data-driven strategies.
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What are the most commonly searched types of Digital Marketing Data Scientist jobs?

The most popular types of Digital Marketing Data Scientist jobs are:

Infographic showing various Digital Marketing Data Scientist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $122,738 per year, or $59 per hour.

Senior, Data Scientist (Marketing Science)

Walmart

San Jose, CA • On-site

$117K - $234K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 29 days ago


Walmart rating

6.0

Company rating: 6.0 out of 10

Based on 22,580 frontline employees who took The Breakroom Quiz

25th of 39 rated national retailers


Job description

Position Summary... What you'll do...Immigration sponsorship is not available for this role. Applicants must be authorized to work for any employer in the United States without current or future visa sponsorship.   
 
This is a full-time onsite role based in Sunnyvale, CA or Bentonville, AR; remote and hybrid options are not available. 

About the Role:
Walmart is seeking a Senior, Data Scientist to leverage advanced statistical techniques and data science expertise to drive business insights and solutions. This role involves identifying and sourcing relevant data, developing and validating predictive models, and deploying scalable analytical solutions. The successful candidate will translate complex business requirements into actionable data strategies, collaborate across functions, and communicate findings effectively to influence design-making. A strong foundation in statistical methods, programming, and data engineering is essential to support Walmart's commitment to data-driven innovation and operational excellence.
About the Team:
Join the personalization marketing data science team at Walmart, collaborating with engineering, business, and product teams across digital marketing channels such as SEM, SEO, CRM, and Display as well as working on personalization domain. The team focuses on creating scalable, data driven solutions to optimize marketing effectiveness and drive high-quality demand at low cost. Members analyze extensive data from Walmart's omnichannel commerce to develop models and algorithms that support business growth. Working alongside skilled data scientists, engineers, marketers, and product managers, the team builds advanced marketing science platforms to enhance strategies and deliver impactful insights across the organization.
What You'll Do:
  • Utilize cutting-edge machine learning/statistical/optimization techniques to deliver solutions for projects in the domain of marketing science. Examples of projects include acquisition segmentation, churn prediction, channel optimization, etc.
  • Design statistically sound experiments to properly evaluate the effectiveness and business value of proposed marketing strategies.
  • Build, validate, test, and deploy predictive models using machine learning techniques to explain or predict behavior and solve a variety of business and engineering problems.
  • Collaborate with engineering teams to define interfaces to understand and resolve dependencies.
  • Standardize and build scalable and highly available systems that follow operational best practices.
     
What You'll Bring:
  • 5+ years of industry work experience in an analytical or quantitative role as a Data Scientist, MLE, or similar title, with a strong statistical background.
  • Deep knowledge of A/B and multivariate testing methodology, including statistical foundations, best practices, and pitfalls.
  • Must have ability to manipulate, analyze, interpret large data sources, and tell a story from data through analyses.
  • Strong skills with SQL, Hive, Python, Tableau for data manipulation, statistical analysis, statistical modeling and data visualization.  
  • Experience with API design and construction using Python. 
  • Advanced degree in computer science, statistics, data science, mathematics or other discipline (e.g., economics, psychology) that exposes scientific methods of research and analysis.

Preferred Experience and Qualifications:
  • Marketing science and personalization experience strongly preferred.

About Walmart Global Tech:   
Imagine working in an environment where one line of code can make life easier for hundreds of millions of people. That's what we do at Walmart Global Tech. We're a team of software engineers, data scientists, cybersecurity experts and service professionals within the world's leading retailer who make an epic impact and are at the forefront of the next retail disruption. People are why we innovate, and people power our innovations. We are people-led and tech-empowered. We train our team in the skillsets of the future and bring in experts like you to help us grow. We have roles for those chasing their first opportunity as well as those looking for the opportunity that will define their career. Here, you can kickstart a great career in tech, gain new skills and experience for virtually every industry, or leverage your expertise to innovate at scale, impact millions and reimagine the future of retail.   
       
Walmart’s culture is a competitive advantage, and it’s fostered by being together. Working together in person allows us to collaborate, align quickly and innovate with greater speed.  We use our campuses to create purposeful connections rooted in deepening understanding and investing in the development of our associates.       
   
Benefits:   
Beyond our great compensation package, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.   
   
Equal Opportunity Employer:   
Walmart, Inc. is an Equal Opportunity Employer - by choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing unique styles, experiences, identities, ideas and opinions while being welcoming of all people.   
 
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.      
   
#LI-onsite 
  At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Sunnyvale, California US-11657: The annual salary range for this position is $117,000.00 - $234,000.00
Bentonville, Arkansas US-09158: The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1- Bachelor’s degree in Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology, or related field and 3
years' experience in an analytics related field. Option 2- Master’s degree in Statistics, Economics, Analytics, Mathematics, Computer Science,
Information Technology, or related field and 1 years' experience in an analytics related field. Option 3 - 5 years' experience in an analytics or
related field. Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Data science, machine learning, optimization models, Master’s degree in Machine Learning, Computer Science, Information Technology, Operations Research, Statistics, Applied Mathematics, Econometrics, Successful completion of one or more assessments in Python, Spark, Scala, or R, Using open source frameworks (for example, scikit learn, tensorflow, torch), We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart’s accessibility standards and guidelines for supporting an inclusive culture. Primary Location... 1345 Crossman Ave, Sunnyvale, CA 94089-1114, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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About Walmart

Sourced by ZipRecruiter

From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs in 19 countries and eCommerce websites. We employ 2.1 million associates around the world — nearly 1.6 million in the U.S. alone.

Industry

Retail and transportation and warehousing

Company size

10,000+ Employees

Headquarters location

Bentonville, AR, US

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