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Head of Ecommerce and Digital Growth-Fashion-NYC

Employment Type: Full-Time

We are seeking a commercially driven, strategic Head of Ecommerce and Digital Growth to lead profitable online expansion and elevate the end-to-end digital customer experience. This leader will own ecommerce strategy, growth marketing, digital merchandising, conversion optimization, and retention initiatives-delivering measurable improvements in revenue, contribution margin, customer acquisition, and lifetime value.

What You'll Do
Ecommerce Growth Strategy

• Develop and execute a comprehensive ecommerce growth roadmap focused on profitable revenue, conversion, average order value, and repeat purchase.
• Identify and prioritize opportunities across acquisition, merchandising, promotions, personalization, partnerships, and emerging digital channels.
• Use customer, market, and competitive insights to uncover scalable growth opportunities.
• Own performance targets and establish disciplined forecasting, reporting, and optimization practices.
• Lead high-impact initiatives that challenge existing approaches and accelerate growth.

Digital Marketing & Performance

• Set the digital marketing strategy and optimize channel investment to maximize efficient, profitable growth.
• Drive performance across paid media, organic acquisition, affiliate, influencer, CRM, and emerging channels.
• Manage key performance indicators including ROAS, CAC, MER, contribution margin, conversion rate, and customer lifetime value.
• Direct agency and partner relationships with clear goals, test plans, reporting expectations, and accountability.
• Identify new audiences, acquisition opportunities, and innovative marketing programs.

Site Experience & Conversion Optimization

• Own the digital customer journey from homepage and product discovery through checkout and post-purchase engagement.
• Improve site navigation, search, mobile experience, speed, checkout flow, personalization, and accessibility.
• Build a culture of continuous testing through A/B experiments, funnel analysis, behavioral analytics, and user experience research.
• Identify friction points and implement improvements that strengthen engagement and conversion.

Digital Merchandising

• Lead a digital merchandising strategy that improves product discovery, storytelling, engagement, and conversion.
• Partner with merchandising, creative, and product teams on product launches, seasonal campaigns, promotions, product detail pages, photography, video, and styling.
• Use performance data and customer insights to optimize assortment visibility, product ranking, and promotional activity.

CRM & Retention

• Develop lifecycle marketing programs across email, SMS, loyalty, VIP, personalization, and win-back campaigns.
• Increase repeat purchase, customer engagement, and long-term customer value.
• Establish segmentation, testing, and measurement practices that improve retention performance over time.

Leadership

• Build, mentor, and lead a high-performing ecommerce and digital growth team.
• Manage internal teams, agencies, technology partners, and key vendors.
• Foster a culture of accountability, collaboration, experimentation, speed, and continuous improvement.
• Communicate priorities, performance, risks, and opportunities clearly to senior stakeholders.

Qualifications

• 10+ years of progressive ecommerce, digital growth, and performance marketing leadership experience.
• Demonstrated success scaling ecommerce revenue and profitability with measurable business results.
• Experience leading growth beyond day-to-day ecommerce operations, including strategic planning and organizational development.
• Deep expertise in Shopify or comparable ecommerce platforms, paid media, CRM, digital merchandising, conversion optimization, and analytics.
• Experience managing substantial digital marketing budgets and agency relationships.
• Strong commercial judgment, analytical rigor, and a data-driven decision-making approach.
• Exceptional leadership, communication, stakeholder management, and executive presence.

Preferred Background

• Premium, contemporary, luxury, or direct-to-consumer apparel and fashion experience.
• Experience with women's apparel, occasionwear, omnichannel retail, or department store brands.
• Proven ability to combine brand stewardship with performance-oriented digital growth.