Benefits:- 401(k)
- 401(k) matching
- Bonus based on performance
- Employee discounts
- Opportunity for advancement
- Profit sharing
- Training & development
- Wellness resources
Local Digital Growth & AI Content SpecialistSERVPRO of Bear/New Castle & SERVPRO of Upper Darby
SERVPRO of Bear/New Castle and SERVPRO of Upper Darby are looking for a highly driven, execution-focused Digital Growth & AI Content Specialist to help us aggressively grow our local online presence, search visibility, content systems, and digital authority.
This is NOT a traditional corporate marketing position.
This is a real-world operational growth role focused on:
- Â local SEOÂ
- Â Google Business Profile growthÂ
- Â AI-assisted content creationÂ
- Â short-form video/mediaÂ
- Â website contentÂ
- Â operational content systemsÂ
- Â local digital authority buildingÂ
- Â PPC supportÂ
- Â measurable executionÂ
We are building a true local digital growth system around real jobs, real projects, real people, and real operational content.
IMPORTANT — PLEASE READ BEFORE APPLYINGThis is NOT a role for someone expecting:
- Â extensive daily trainingÂ
- Â constant hand-holdingÂ
- Â a fully built marketing departmentÂ
- Â highly structured corporate onboardingÂ
-  a “sit around waiting for assignments” environmentÂ
We move quickly and operate in a fast-paced real-world service business.
However…
We ARE open to ambitious self-learners who are:
- Â highly coachableÂ
- Â consistentÂ
- Â dependableÂ
- Â strong executorsÂ
- Â comfortable learning independentlyÂ
- Â able to improve rapidly through repetition and real-world experienceÂ
You do NOT need to be a senior SEO expert.
But you SHOULD already have:
- Â SOME content creation experienceÂ
- Â strong computer/software skillsÂ
- Â comfort with technologyÂ
- Â comfort learning AI toolsÂ
- Â ability to stay organizedÂ
- Â ability to execute consistently without constant remindersÂ
This role may be a great fit for:
- Â someone early in their careerÂ
- Â a motivated college studentÂ
- Â a recent graduateÂ
- Â someone self-taught in content/media/SEOÂ
- Â someone already creating content onlineÂ
- Â someone interested in AI, digital growth, and business systemsÂ
Real Operational InvolvementThis is NOT a desk-only position.
You will regularly:
- Â visit active jobsitesÂ
- Â capture photos/videos/contentÂ
- Â work directly with production teamsÂ
- Â help document projectsÂ
- Â assist with before/after contentÂ
- Â help generate customer reviewsÂ
- Â interview team members/customers when appropriateÂ
- Â learn restoration terminology and operationsÂ
- Â become knowledgeable in water, fire, mold, reconstruction, and emergency servicesÂ
The goal is to create REAL local authority content based on REAL operational experience.
Core
ResponsibilitiesGoogle Business Profile Growth
- Â Daily GBP postingÂ
- Â Photo uploadsÂ
- Â Review monitoring/respondingÂ
- Â Helping drive customer review generationÂ
- Â Service updatesÂ
- Â Supporting local ranking improvementÂ
- Â Monitoring competitors and local visibilityÂ
Website & Local SEO
- Â Assisting with website updatesÂ
- Â Building and improving service pagesÂ
- Â Local SEO optimizationÂ
- Â FAQ and how-to content creationÂ
- Â Geo-targeted content updatesÂ
- Â Helping improve website conversion ratesÂ
- Â Supporting long-term local authority growthÂ
Content & Media Creation
- Â Organizing field photos/videosÂ
- Â Creating short-form contentÂ
- Â Assisting with AI-generated contentÂ
- Â Building repeatable media systemsÂ
- Â Helping capture real operational contentÂ
- Â Building and supporting Facebook, Instagram, TikTok, YouTube, and other digital platformsÂ
AI & Technology Systems
- Â Learning and utilizing AI toolsÂ
- Â Assisting with digital workflow systemsÂ
- Â Improving operational efficiencyÂ
- Â Helping leadership implement scalable systemsÂ
- Â Supporting AI-assisted content productionÂ
PPC & Digital Growth Support
- Â Assisting with Google Ads / PPC campaignsÂ
- Â Supporting lead generation effortsÂ
- Â Monitoring campaign performanceÂ
- Â Assisting with digital growth initiativesÂ
What We Care About MostWe care FAR more about:
- Â consistencyÂ
- Â follow-throughÂ
- Â reliabilityÂ
- Â accountabilityÂ
- Â work ethicÂ
- Â organizationÂ
- Â adaptabilityÂ
- Â learning abilityÂ
- Â executionÂ
- Â attitudeÂ
than we do about fancy resumes or marketing buzzwords.
This Role Is NOT Ideal For Someone Who:
- Â needs constant supervisionÂ
- Â struggles with follow-throughÂ
- Â wants highly structured corporate trainingÂ
- Â gets overwhelmed easilyÂ
- Â dislikes learning new technologyÂ
- Â wants a slow-paced environmentÂ
- Â likes talking about ideas more than executing themÂ
This Role IS Ideal For Someone Who:
- Â likes building thingsÂ
- Â enjoys learning quicklyÂ
- Â enjoys AI tools and technologyÂ
- Â likes creating contentÂ
- Â enjoys measurable growthÂ
- Â wants real-world business experienceÂ
- Â wants long-term opportunityÂ
- Â enjoys solving problemsÂ
- Â wants to grow with a companyÂ
- Â enjoys fast-paced environmentsÂ
Preferred Experience (Not All Required)
- Â ChatGPT, Claude, Gemini and/or other AI toolsÂ
- Â Google Business ProfileÂ
- Â Basic SEO knowledgeÂ
- Â Basic website editingÂ
- Â Short-form video editingÂ
- Â Photography/video creationÂ
- Â Marketing/content experienceÂ
- Â Google Ads/PPC exposureÂ
- Â Social/content postingÂ
CompensationCompensation based on:
- Â experienceÂ
- Â capabilityÂ
- Â consistencyÂ
- Â executionÂ
- Â growth potentialÂ
Potential for:
- Â performance bonusesÂ
- Â long-term growthÂ
- Â expanded leadership responsibilitiesÂ