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Digital Content Writer Jobs in Raleigh, NC (NOW HIRING)

Dlapiper

Digital Marketing Coordinator

Raleigh, NC · On-site +1

$30.99 - $48.35/hr

Publish firm content within the employee advocacy tool * Resize or crop digital images using image ... Strong written and verbal English communication skills * Proficiency in Microsoft Office, Microsoft ...

Xylem

Instructional & Content Designer

Morrisville, NC · On-site +1

$60K - $82K/yr

The Instructional & Content Designer is responsible for creating engaging and effective digital ... Excellent written, visual, and verbal communication skills. Preferred Qualifications: * Experience ...

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All JobsDigital Content Writer JobsDigital Content Writer Jobs in Raleigh, NC

Digital Content Writer information

See Raleigh, NC salary details

$13

$39

$96

How much do digital content writer jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for digital content writer in Raleigh, NC is $39.28, according to ZipRecruiter salary data. Most workers in this role earn between $22.88 and $45.05 per hour, depending on experience, location, and employer.

How does a digital content writer typically collaborate with marketing and design teams?

Digital Content Writers often work closely with marketing and design teams to ensure that written content aligns with broader campaign goals and visual branding. This collaboration involves regular meetings to discuss content strategy, providing feedback on layout or multimedia elements, and adjusting writing style or format to fit specific platforms. Effective communication and openness to feedback are key, as writers must balance creative ideas with brand guidelines and campaign objectives. This team-based approach helps ensure content is engaging, consistent, and optimized for audience reach.

What is a digital content writer?

A Digital Content Writer is a professional who creates written content specifically for online platforms such as websites, blogs, social media, and email newsletters. Their work involves researching topics, crafting engaging and SEO-friendly articles, and ensuring the content aligns with a brand's voice and goals. Digital Content Writers play a key role in attracting and retaining online audiences by producing informative, persuasive, and relevant content. They often collaborate with marketing teams to optimize content for search engines and drive traffic to digital platforms.

What are the key skills and qualifications needed to thrive as a digital content writer, and why are they important?

To thrive as a Digital Content Writer, you need excellent writing, editing, and research skills, typically supported by a degree in communications, journalism, or a related field. Familiarity with content management systems (CMS) like WordPress, SEO tools, and basic knowledge of analytics platforms are commonly required. Creativity, adaptability, and strong time management help writers produce engaging content and meet tight deadlines. These skills are crucial for creating high-impact digital content that drives audience engagement and supports business objectives.

Are digital content writers still in demand?

Digital content writers remain in demand as businesses continue to prioritize online presence and content marketing. Skills in SEO, social media, and content management tools enhance employability in this evolving field.

How to become a digital content writer?

To become a digital content writer, develop strong writing skills, gain experience through creating online content, and become familiar with content management systems and SEO principles. Building a portfolio and staying updated on digital trends can improve job prospects in this field.

What is the difference between Digital Content Writer vs Content Marketing Specialist?

AspectDigital Content WriterContent Marketing Specialist
Primary FocusCreating written digital content for websites, blogs, social mediaDeveloping and executing content strategies to promote brand awareness
Skills & CredentialsStrong writing, SEO knowledge, basic marketing understandingContent creation, marketing strategy, analytics skills
Work EnvironmentFreelance, agency, or in-house digital teamsMarketing departments, agencies, in-house teams
Common UsageContent creation for digital platformsContent planning and marketing campaigns

While both roles involve digital content, a Digital Content Writer primarily focuses on producing engaging written material, whereas a Content Marketing Specialist develops broader strategies to promote content and achieve marketing goals. Understanding these differences helps in choosing the right career path or job search focus.

What are popular job titles related to Digital Content Writer jobs in Raleigh, NC? For Digital Content Writer jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Digital Content Writer jobs in Raleigh, NC look for? The top searched job categories for Digital Content Writer jobs in Raleigh, NC are:
Digital Content Writer jobs near you
Infographic showing various Digital Content Writer job openings in Raleigh, NC as of August 2026, with employment types broken down into 82% Full Time, 13% Part Time, and 5% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $81,712 per year, or $39.3 per hour.

Content Manager - B2B Content Marketing

PowerSecure

Durham, NC • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 5 days ago

Job description

Job Summary:
The Content Manager will be responsible for creating and managing a variety of content across multiple formats including video, emails, social media posts, blog posts, case studies, eBooks, sales whitepapers, and more. The ideal candidate will have extensive experience in B2B content development, content distribution planning, and metrics analysis to guide decision-making. Familiarity with HubSpot and Salesforce is essential, as is the ability to support the creation and execution of fully integrated campaigns across traditional and digital channels. Experience in the energy industry is preferred.
Minimum Qualifications: (Education, Experience, Knowledge, and Skills):
  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • Minimum of 5 years of experience in B2B content marketing.
  • Experience building productive working relationships with engineering,
    architecture, and other technical teams.
  • Proven track record of developing and executing successful digital content
    strategies.
  • Proficient in using HubSpot and Salesforce for content management and
    marketing automation.
  • Experience in producing web and podcasts including proficiency in Adobe
    Premiere or other editing tools.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Excellent written and verbal communication skills.
  • Ability to conduct interviews with technical staff and executives to extract
    valuable insights.
  • Creative problem-solver with strong analytical skills to make data-driven
    decisions.
  • Experience working with external vendors and agencies managing marketing
    materials.
  • Curiosity driven with a willingness to learn about the energy industry and
    mechanical infrastructure.

Job Duties and Responsibilities:
Content Strategy Development:
  • Implement a full funnel, omnichannel content marketing strategy.
  • Craft and manage a diverse range of content, including blogs, white
    papers, eBooks, data reports, and other published materials.
  • Create content distribution plans to maximize reach and engagement.
  • Analyze content performance metrics and make data-driven decisions to
    optimize strategies.

Content Creation and Management:
  • Conduct customer and technical staff interviews to produce multimedia
    content packages.
  • Maintain brand voice and standards.
  • Draft and produce both longform and digestible video content.
  • Work with web team on content management of the website.
  • Coordinate quarterly marketing strategies with internal and external
    stakeholders.

Campaign and Project Management:
  • Help identify new marketing channel opportunities and create content
    tailored for these platforms.
  • Manage brand marketing tasks and collateral updates, especially during
    ongoing rebranding efforts.
  • Help run fully integrated marketing campaigns covering both traditional
    and digital channels.

Working Conditions:
  • This position is hybrid.
  • Occasional travel may be required for training or meetings.
  • Must be able to work flexible hours to accommodate different time zones
    (Central/Eastern/Mountain/Pacific), if necessary.
  • Be flexible for after-hours tasks, as needed.

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Management reserves the right to assign or reassign duties and responsibilities at any time, based on business needs.
About Us
PowerSecure, a Southern Company subsidiary, is a leading provider of innovative energy solutions to electric utilities and their industrial, institutional, and commercial customers.
Join Our Power Team!
We invest in high-value and cost-effective benefits for our employees. Our benefits package includes:
  • Medical, dental, vision and life insurance coverage
  • Competitive pay and a matching 401 (k) plan
  • Vacation, Company Holidays, Paid Time Off (PTO- personal and sick days)
  • Flexible spending accounts/Health savings account
  • Wellness Incentive Programs
  • Employee Referral Program
  • Tuition Reimbursement

PowerSecure is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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