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Digital Content Producer Jobs in Baton Rouge, LA

capitolcityproduce

Marketing Specialist

Baton Rouge, LA · On-site

... digital marketing, photography, video, events, email campaigns, website content, and brand communications while helping bring the Capitol City Produce brand to life. What You'll Do * Create engaging ...

Integer Technologies

Lead Cyber Engineer

Baton Rouge, LA · On-site

$150 - $200/hr

Produce high - quality documentation , including research papers, experiment reports, sponsor ... Background with digital simulation environments. * Experience contributing technical content to ...

New

Integer

Lead Cyber Engineer

Baton Rouge, LA · On-site

Produce high - quality documentation , including research papers, experiment reports, sponsor ... Background with digital simulation environments. * Experience contributing technical content to ...

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Showing results 1-20

All JobsDigital Content Producer JobsDigital Content Producer Jobs in Baton Rouge, LA

Digital Content Producer information

See Baton Rouge, LA salary details

$27.6K

$51.8K

$83.1K

How much do digital content producer jobs pay per year?

As of Sep 8, 2026, the average yearly pay for digital content producer in Baton Rouge, LA is $51,795.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,600.00 and $61,700.00 per year, depending on experience, location, and employer.

What is a digital content producer?

Digital content producers develop and post content online to promote their company. They are found in many different industries; specific job duties vary, depending on the company and industry. As a digital content producer, your primary goal is to create marketing content to increase product or company awareness and draw traffic to your website and social media pages. Qualifications to become a digital content production include experience in web copywriting and marketing, and familiarity with all social media outlets.

What does a digital content producer do?

A Digital Content Producer is responsible for creating, editing, and managing content for digital platforms such as websites, social media, and email newsletters. They work with text, images, video, and audio to engage audiences and support organizational goals. Their role often involves planning content strategies, optimizing content for search engines, and using analytics to measure performance. Digital Content Producers collaborate with designers, writers, marketers, and other stakeholders to ensure consistent and effective messaging.

What are the key skills and qualifications needed to thrive as a digital content producer, and why are they important?

To thrive as a Digital Content Producer, you need expertise in content creation, digital marketing, and storytelling, often supported by a degree in communications, journalism, or a related field. Familiarity with content management systems (CMS), SEO tools, basic graphic design software, and analytics platforms is typically required. Strong organizational skills, creativity, and the ability to collaborate effectively with cross-functional teams set top performers apart. These skills ensure engaging, high-quality content that aligns with audience needs and achieves business goals in a fast-evolving digital landscape.

What are some common challenges faced by digital content producers when working with cross-functional teams?

Digital Content Producers often collaborate with marketing, design, and technical teams, which can present challenges such as aligning diverse priorities, managing feedback from multiple stakeholders, and ensuring content meets both creative and strategic objectives. Effective communication and strong project management skills are crucial for balancing deadlines and maintaining quality. Being adaptable and proactive in addressing feedback helps foster smoother collaboration and more successful content outcomes.

What is the difference between Digital Content Producer vs Content Writer?

AspectDigital Content ProducerContent Writer
Primary RoleCreates, manages, and oversees digital content across platforms, including multimedia and interactive media.Focuses on writing and editing textual content for websites, blogs, and articles.
Skills & CertificationsProficiency in content management systems, multimedia tools, and basic SEO; often requires a degree in communications or related fields.Strong writing, editing, and SEO skills; typically requires a degree in journalism, English, or communications.
Work EnvironmentCollaborates with designers, marketers, and developers in digital marketing teams.Works primarily in writing, editing, and research within editorial teams or freelance settings.

While both roles involve content creation, Digital Content Producers manage a broader range of digital media and oversee content strategies, whereas Content Writers focus mainly on producing written content. Understanding these differences helps in choosing the right career path or job search focus.

What skills are needed for a digital content producer?

A digital content producer needs strong writing, editing, and storytelling skills, along with proficiency in content management systems, graphic design, and video editing tools. Knowledge of SEO, social media platforms, and analytics is also important for creating engaging and effective digital content.
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For Digital Content Producer jobs in Baton Rouge, LA, the most frequently searched job titles are:

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The top searched job categories for Digital Content Producer jobs in Baton Rouge, LA are:

Digital Content Producer jobs near you
Infographic showing various Digital Content Producer job openings in Baton Rouge, LA as of September 2026, with employment types broken down into 1% Internship, 82% Full Time, 14% Part Time, 1% Temporary, and 2% Contract. Highlights an 78% Physical, 2% Hybrid, and 20% Remote job distribution, with an average salary of $51,795 per year, or $24.9 per hour.

DIGITAL CONTENT PRODUCER - WAFB

GRAY TELEVISION

Baton Rouge, LA • On-site

Full-time

Re-posted 10 days ago

Gray Television rating

6.8

Company rating: 6.8 out of 10

Based on 69 frontline employees who took The Breakroom Quiz

52nd of 78 rated media

Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

About WAFB:

WAFB, located in Baton Rouge, is known for its long history of award-winning news, weather, and sports coverage and its deep commitment to serving South Louisiana.

Job Summary/Description:

WAFB, located in Baton Rouge, is seeking a digital content producer to join our team.

Duties/Responsibilities include (but are not limited to):

- Produce and publish daily digital content for web, app, and social platforms, ensuring accuracy, clarity, and strong storytelling.
- Write, edit, and optimize headlines, SEO metadata, and social copy to maximize reach and engagement.
- Edit video for digital platforms (clips, teases, short-form), adding basic graphics, captions, and branding as needed.
- Work with newsroom leadership, producers, and reporters to plan coverage and execute timely updates on breaking news.
- Maintain high editorial standards (AP style, grammar, verification) and uphold journalistic ethics and station guidelines.
- Manage multiple deadlines simultaneously and communicate clearly with internal teams on priorities and status.

Qualifications/Requirements:

- Bachelor’s degree in Journalism, Communications, Digital Media, or equivalent experience.
- Excellent writing and editing skills; strong command of AP style and headline writing.
- Working knowledge of SEO best practices and social platform publishing workflows.
- Proficiency with common digital tools (CMS, social publishing, basic photo/video editing software).
- Ability to make sound editorial judgments under deadline; strong fact-checking and verification habits.
- Comfortable collaborating across teams and taking direction while also working independently.
- Flexible schedule willingness (nights/weekends/holidays as news demands).

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WAFB-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

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