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Content Producer Jobs in Baton Rouge, LA (NOW HIRING)

The Producer will be responsible for creating leads which are generated through the development of professional relationships, cold calling, community involvement, and internal referrals. The ...

The Producer will be responsible for creating leads which are generated through the development of professional relationships, cold calling, community involvement, and internal referrals. The ...

Maintaining quality and consistency of style in all produced content. * Communicating regularly with the MasteryPrep team in regard to deadlines, feedback, and transparency on work progress. Skills ...

Proofreader

Baton Rouge, LA · On-site +1

$25/hr

Maintaining quality and consistency of style in all produced content. * Communicating regularly with the MasteryPrep team in regard to deadlines, feedback, and transparency on work progress. Skills ...

Ensure all proposal content fully addresses solicitation requirements and evaluation criteria. * Produce submission-ready deliverables that are well-organized, visually consistent, and error-free.

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Content Producer information

See Baton Rouge, LA salary details

$31K

$99.6K

How much do content producer jobs pay per year?

As of Aug 13, 2026, the average yearly pay for content producer in Baton Rouge, LA is $94,323.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,900.00 and $98,900.00 per year, depending on experience, location, and employer.

What is a content producer?

A content producer writes blogs, articles, product descriptions, and other information for use on websites. These writers typically research a topic and then produce well-written content, tailoring it to a particular audience. Due to the rapid rate that information is exchanged on the internet, a content producer must be able to produce quality work in a limited amount of time. This is especially true if the topic is related to current events such as news stories, politics, or sporting events. Many content producers also have social media knowledge, and their duties may involve adapting content for various platforms.

What are the key skills and qualifications needed to thrive as a content producer, and why are they important?

To thrive as a Content Producer, you need strong writing, editing, and storytelling abilities, often supported by a degree in communications, journalism, or a related field. Familiarity with content management systems (CMS), basic graphic design tools, SEO techniques, and analytics platforms is typically required. Creativity, attention to detail, and excellent organizational skills are crucial soft skills for managing multiple projects and collaborating with teams. These skills ensure the production of engaging, high-quality content that meets audience needs and drives organizational goals.

What is the difference between Content Producer vs Content Writer?

AspectContent ProducerContent Writer
CredentialsRelevant experience, sometimes multimedia skillsWriting samples, journalism or communication background
Work EnvironmentCollaborative teams, multimedia projectsIndividual writing tasks, editorial settings
Industry UsageMedia, marketing, digital contentPublishing, blogging, journalism

Content Producers oversee the creation of multimedia content, including videos, images, and articles, often managing entire projects. Content Writers focus primarily on producing written content, such as articles, blogs, and scripts. While both roles require strong communication skills, Content Producers typically have broader technical and multimedia skills, whereas Content Writers specialize in writing. Understanding these differences helps employers and job seekers target the right roles in digital media and marketing industries.

How does a content producer typically collaborate with other team members during a project?

Content Producers work closely with writers, designers, videographers, and marketing teams to bring creative projects to life. They often act as coordinators, ensuring everyone stays on schedule and that the final product aligns with the project's vision and brand guidelines. Regular meetings, feedback sessions, and project management tools are commonly used to streamline communication and address any challenges that arise. This collaborative environment helps ensure content is engaging, accurate, and produced efficiently.
What are popular job titles related to Content Producer jobs in Baton Rouge, LA? For Content Producer jobs in Baton Rouge, LA, the most frequently searched job titles are:
What job categories do people searching Content Producer jobs in Baton Rouge, LA look for? The top searched job categories for Content Producer jobs in Baton Rouge, LA are:
What cities near Baton Rouge, LA are hiring for Content Producer jobs? Cities near Baton Rouge, LA with the most Content Producer job openings:
Infographic showing various Content Producer job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 95% Full Time, and 5% Part Time. Highlights an 79% In-person, 5% Hybrid, and 16% Remote job distribution, with an average salary of $94,323 per year, or $45.3 per hour.

DIGITAL CONTENT PRODUCER - WAFB

GRAY TELEVISION

Baton Rouge, LA • On-site

Full-time

Posted 14 days ago


Gray Television rating

6.8

Company rating: 6.8 out of 10

Based on 69 frontline employees who took The Breakroom Quiz

49th of 76 rated media


Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

About WAFB:

WAFB, located in Baton Rouge, is known for its long history of award-winning news, weather, and sports coverage and its deep commitment to serving South Louisiana.

Job Summary/Description:

WAFB, located in Baton Rouge, is seeking a digital content producer to join our team.

Duties/Responsibilities include (but are not limited to):

- Produce and publish daily digital content for web, app, and social platforms, ensuring accuracy, clarity, and strong storytelling.
- Write, edit, and optimize headlines, SEO metadata, and social copy to maximize reach and engagement.
- Edit video for digital platforms (clips, teases, short-form), adding basic graphics, captions, and branding as needed.
- Work with newsroom leadership, producers, and reporters to plan coverage and execute timely updates on breaking news.
- Maintain high editorial standards (AP style, grammar, verification) and uphold journalistic ethics and station guidelines.
- Manage multiple deadlines simultaneously and communicate clearly with internal teams on priorities and status.

Qualifications/Requirements:

- Bachelor’s degree in Journalism, Communications, Digital Media, or equivalent experience.
- Excellent writing and editing skills; strong command of AP style and headline writing.
- Working knowledge of SEO best practices and social platform publishing workflows.
- Proficiency with common digital tools (CMS, social publishing, basic photo/video editing software).
- Ability to make sound editorial judgments under deadline; strong fact-checking and verification habits.
- Comfortable collaborating across teams and taking direction while also working independently.
- Flexible schedule willingness (nights/weekends/holidays as news demands).

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WAFB-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.


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