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Digital Content Manager Jobs in Rochester, MN (NOW HIRING)

Dahl Automotive

Marketing Manager

Rochester, MN · On-site

Join the Dahl Automotive team as a Marketing Manage r! This position will lead Dahl Automotive ... makes content effective, not just whether it was produced. * Strong understanding of digital ...

Dahl Automotive

Marketing Manager

Rochester, MN

Join the Dahl Automotive team as a Marketing Manage r! This position will lead Dahl Automotive ... makes content effective, not just whether it was produced. * Strong understanding of digital ...

The N2 Company

Senior Account Executive

Rochester, MN · On-site

Engage with homeowners to capture authentic, community-driven content * Manage your territory ... targeted digital advertising, and creative community events. Our portfolio includes 800+ custom ...

Performix

MARKETING SPECIALIST

Rochester, MN · Remote

... digital marketing, content creation\/assessment, and event management\/sponsorship. The specialist demonstrates a strong understanding of marketing, critical thinking, and strategic counseling. May ...

Word On Fire

Social Media Director

Rochester, MN · Hybrid

$100K - $145K/yr

Extensive experience managing the digital presence of a high-profile public figure, major talent ... Access to Word on Fire's incredible wealth of content and resources and more! Word on Fire is ...

Word On Fire

Social Media Director

Rochester, MN · On-site

$100K - $145K/yr

Extensive experience managing the digital presence of a high-profile public figure, major talent ... Access to Word on Fire's incredible wealth of content and resources and more! Word on Fire is ...

Socket.dev

Marketing Specialist

Rochester, MN · On-site

$60 - $90/hr

... development,digital marketing, content creation/assessment, and eventmanagement/sponsorship ... Demonstratesproject management skills and the ability to manage projects through the entireproject ...

New

Performix

Marketing Specialist

Rochester, MN · On-site

... digital marketing, content creation\/assessment, and event management\/sponsorship. The specialist demonstrates a strong understanding of marketing, critical thinking, and strategic counselling. May ...

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Showing results 21-40

All JobsDigital Content JobsDigital Content Manager JobsDigital Content Manager Jobs in Rochester, MN

Digital Content Manager information

See Rochester, MN salary details

$22.5K

$81.2K

$193.8K

How much do digital content manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for digital content manager in Rochester, MN is $81,246.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,700.00 and $90,300.00 per year, depending on experience, location, and employer.

What is a digital content manager?

A digital content manager is a marketing specialist who updates websites to include new products and product descriptions. As a digital content manager, you work closely with content creators to create copy that accurately describes products and entices customers to make a purchase. Your additional duties are to track site traffic and assess the success of your strategies. Qualifications for this career include job experience as a content writer, a bachelor’s degree in marketing or related field, and skills derived from work in e-commerce. You must also be a strong leader and possess the vision to understand trends in digital sales.

What does a digital content manager do?

A Digital Content Manager is responsible for planning, creating, publishing, and managing digital content across various online platforms, such as websites, social media, and blogs. They develop content strategies that align with business goals, oversee content production, and ensure consistency in brand messaging. Digital Content Managers often collaborate with writers, designers, and marketing teams to optimize content for search engines and audience engagement. Their role is crucial in driving online presence and supporting digital marketing initiatives.

What are the key skills and qualifications needed to thrive as a digital content manager, and why are they important?

To thrive as a Digital Content Manager, you need expertise in content strategy, SEO, digital marketing, and a background in communications or related fields. Familiarity with content management systems (CMS) like WordPress, analytics tools such as Google Analytics, and basic HTML/CSS is typically expected. Strong project management, creativity, and communication skills help you collaborate effectively and produce engaging content. These skills ensure content is optimized, aligns with brand goals, and drives audience engagement and growth.

How does a digital content manager typically collaborate with other departments to execute content strategies?

A Digital Content Manager often works closely with marketing, design, and product teams to ensure content aligns with brand messaging and business goals. Regular meetings and cross-departmental planning sessions are common, allowing the manager to coordinate content calendars, integrate SEO best practices, and support campaigns. This collaborative environment helps ensure that content is consistent across platforms and effectively engages the target audience.

What is the difference between Digital Content Manager vs Content Strategist?

AspectDigital Content ManagerContent Strategist
Primary FocusOverseeing content creation, publishing, and management across digital platformsDeveloping overall content plans and strategies to align with business goals
Skills & CertificationsContent management systems, SEO, digital marketing, project managementContent planning, SEO, analytics, branding
Work EnvironmentMarketing teams, digital agencies, media companiesMarketing departments, branding agencies, corporate communications

While both roles involve digital content, the Digital Content Manager primarily handles the execution and management of content, whereas the Content Strategist focuses on planning and developing overarching content strategies to meet business objectives.

More about Digital Content Manager jobs

What are the most commonly searched types of Digital Content jobs in Rochester, MN?

The most popular types of Digital Content jobs in Rochester, MN are:

What are popular job titles related to Digital Content Manager jobs in Rochester, MN?

For Digital Content Manager jobs in Rochester, MN, the most frequently searched job titles are:

What job categories do people searching Digital Content Manager jobs in Rochester, MN look for?

The top searched job categories for Digital Content Manager jobs in Rochester, MN are:

What cities near Rochester, MN are hiring for Digital Content Manager jobs?

Cities near Rochester, MN with the most Digital Content Manager job openings:

Digital Content Manager jobs near you
Infographic showing various Digital Content Manager job openings in Rochester, MN as of August 2026, with employment types broken down into 81% Full Time, 18% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $84,592 per year, or $40.7 per hour.

Marketing Manager

Dahl Automotive

Rochester, MN • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 13 days ago

Job description

At Dahl Automotive, we value our team above all else. We are proud of our culture and the career path opportunities we provide! It's our Mission to Keep People Moving and as a member of our team, we look forward to supporting and challenging you to success in this critical role and through your career path. Join our team and become part of a legacy that is more than 100 years in the making!
Join the Dahl Automotive team as a Marketing Manager! This position will lead Dahl Automotive's marketing strategy and brand image across all 16 locations throughout Wisconsin and Minnesota. You will strengthen and grow our brand by developing a social media strategy with original, engaging content at each dealership and at the group-wide level. This role will focus on driving measurable lead generation, increasing market share, improving customer engagement, and delivering a strong return on marketing investment. You'll also ensure each location maintains a consistent brand experience while meeting manufacturer requirements and local market needs. If you're a creative, driven marketing leader who's ready to make an impact across a growing automotive group, we'd love to hear from you-apply today and join the Dahl Automotive team!
Responsibilities
  • Lead Dahl Automotive's overall marketing strategy across all 16 locations, ensuring consistency while supporting the unique needs of each dealership.
  • Develop social media strategy and determine who will execute (partners, in-house or hybrid); establish clear expectations for content quality, volume, creativity and turnaround times.
  • Hire, coach, and manage any additional marketing team members as needed.
  • Build and maintain a content calendar across Instagram, TikTok, Facebook, YouTube, and LinkedIn, balancing inventory, sales, fixed operations, community, culture, and recruiting content.
  • Establish a repeatable content-production workflow, including shoot days at each location, editing, approvals, scheduling, and asset management.
  • Set and enforce Dahl Automotive brand standards, OEM compliance, and advertising-disclosure requirements across all marketing and social content.
  • Partner with GMs and Sales Managers on inventory-driven campaigns, aged-unit movement, monthly payment offers, and other sales initiatives.
  • Oversee inventory syndication and third-party listings, including Autotrader, Cars.com, CarGurus, and Facebook Marketplace, and evaluate the ROI of each platform.
  • Own dealership website marketing, including content, merchandising, SRP/VDP experience, offers, and conversion optimization.
  • Work with website providers to create and maintain monthly website coupons, incentives, and special offers.
  • Drive service and parts marketing through retention campaigns, declined-service follow-up, tire and accessory promotions, seasonal campaigns, and service scheduler optimization.
  • Manage community sponsorships, charitable giving, local events, and other community-focused marketing initiatives.
  • Represent Dahl Automotive at community events and other public-facing opportunities when appropriate.
  • Track marketing performance and use data to improve lead generation, market share, customer engagement, and overall marketing ROI.
  • Review and audit vendor invoices and marketing expenses to identify opportunities to eliminate ineffective or unnecessary spending.

Qualifications
  • 5+ years of marketing experience, with 3+ years in automotive retail strongly preferred; multi-store or multi-brand experience is a plus.
  • Proven experience hiring, managing, and developing creative or content teams, including setting production schedules and providing editorial feedback.
  • Strong understanding of short-form video strategy, social media platforms, and evolving platform algorithms; able to recognize what makes content effective, not just whether it was produced.
  • Strong understanding of digital marketing, lead generation, website performance, and marketing analytics.
  • Ability to develop marketing strategies that connect creative execution to measurable business results.
  • Bachelor's degree in marketing, business, communications, or a related field, or equivalent professional experience.
  • Willingness to travel between Dahl Automotive locations throughout Wisconsin and Minnesota.
  • Valid driver's license and insurable driving record.
  • Excellent communication, organization, leadership, and interpersonal skills.
  • Creative, collaborative, and highly accountable with the ability to manage multiple priorities across a multi-location organization.

As part of the Dahl Auto team, you will be eligible for all company benefits, including paid time off, medical, dental, vision, 401k with automatic 3% company contribution, life insurance, disability insurance, accident insurance, discounts on vehicles and services, and much more!
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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