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Digital Channel Manager Jobs in Decatur, GA (NOW HIRING)

Kids II

Director, Digital Commerce - US

Atlanta, GA · On-site

KEY RESPONSIBILITIES Digital Commerce Strategy & P&L Leadership * Own the Digital Commerce P&L ... Order management workflows * Pricing governance * Catalog management * Channel expansion ...

Home Depot

Associate Media Manager - Paid Search

Atlanta, GA · On-site

$31.25 - $43/hr

Preferred Qualifications: * 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer * Previous experience with ...

KNAPP

Digital Media Specialist

Kennesaw, GA · On-site

Manage HubSpot emails, templates and digital workflows supporting ongoing campaigns * Own Vimeo channel organization, asset cleanup and video performance reporting. * Support video editing for ...

AI Digital

Growth Director Managed Service

Atlanta, GA · On-site +1

AI Digital's Advocate & Voice in the Marketplace: Utilize your extensive network and deep knowledge ... A thorough understanding of the programmatic landscape and how each channel contributes to the ...

Harbinger Marketing

Be Seen First

Digital Marketing Strategist - Paid Media & SEO

Atlanta, GA · On-site

$70K - $85K/yr

ABOUT THE ROLE You're a digital marketing executer. You've spent years inside Google Ads and Meta ... Deliver clear performance reporting to leadership and account managers, translating cross-channel ...

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All JobsDigital Channel JobsDigital Channel Manager JobsDigital Channel Manager Jobs in Decatur, GA

Digital Channel Manager information

See Decatur, GA salary details

$68.8K

$139.1K

$149.9K

How much do digital channel manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for digital channel manager in Decatur, GA is $139,076.00, according to ZipRecruiter salary data. Most workers in this role earn between $148,400.00 and $149,400.00 per year, depending on experience, location, and employer.

What are the main challenges a digital channel manager faces when coordinating across multiple platforms?

Digital Channel Managers often need to ensure consistent messaging, branding, and user experience across various digital platforms such as websites, social media, and mobile apps. One common challenge is balancing platform-specific strategies while maintaining overall brand coherence. Additionally, they must stay updated with rapidly changing digital trends and analytics tools, which can require continuous learning and adaptation. Effective collaboration with marketing, IT, content, and design teams is crucial to successfully execute integrated campaigns and respond to performance data in real time.

What is the difference between Digital Channel Manager vs Digital Marketing Specialist?

AspectDigital Channel ManagerDigital Marketing Specialist
Primary FocusOversees digital channels like social media, email, and paid advertising to drive engagement and conversions.Develops and executes digital marketing campaigns, focusing on content creation, SEO, and analytics.
Required SkillsChannel management, analytics, strategic planning, and cross-channel integration.Content marketing, SEO, SEM, data analysis, and campaign management.
Work EnvironmentTypically manages multiple digital platforms, collaborates with marketing teams, and reports on channel performance.Creates marketing content, manages campaigns, and analyzes digital marketing metrics.

While both roles focus on digital marketing efforts, the Digital Channel Manager primarily oversees and optimizes specific digital channels to maximize performance, whereas the Digital Marketing Specialist concentrates on executing marketing campaigns and content across digital platforms. The roles often collaborate but differ in strategic versus tactical responsibilities.

What are the key skills and qualifications needed to thrive as a digital channel manager, and why are they important?

To thrive as a Digital Channel Manager, you need expertise in digital marketing, analytics, and channel strategy, typically supported by a degree in marketing, communications, or business. Familiarity with tools such as Google Analytics, content management systems (CMS), marketing automation platforms, and social media management tools is essential. Strong project management, communication, and problem-solving skills help you lead campaigns and collaborate across teams. These skills ensure effective digital presence, optimize customer engagement, and drive measurable business growth through digital channels.

What job categories do people searching Digital Channel Manager jobs in Decatur, GA look for?

The top searched job categories for Digital Channel Manager jobs in Decatur, GA are:

What cities near Decatur, GA are hiring for Digital Channel Manager jobs?

Cities near Decatur, GA with the most Digital Channel Manager job openings:

Digital Channel Manager jobs near you
Infographic showing various Digital Channel Manager job openings in Decatur, GA as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 16% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $139,076 per year, or $66.9 per hour.

Director, Digital Commerce - US

Kids II, Inc.

Atlanta, GA • On-site

Full-time

Re-posted 2 days ago

Job description

At Kids2, we're really good at what we do. And when we're great at our jobs, we help parents be great at their jobs.
Parenting is demanding, and that's where we come in. We want to reimagine how brands can make it easier for early stage parents - not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.
No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That's a big task!
We're serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.
SUMMARY
This role will drive strategic coordination for growth, profitability, and operational excellence of all Direct-to-Consumer (D2C) and Third-Party Marketplace businesses. Serving as business owner, they are accountable for achieving Annual Sales, Margin, Profitability, Customer Acquisition, Retention, and Operational Performance goals for this channel.
The role operates as the hub of the end-to-end digital commerce ecosystem including D2C storefronts, Marketplace expansion, digital merchandising, promotions, customer retention programs, Affiliate commerce, loyalty programs, Marketplace operations, commerce technology platforms, and digital commerce analytics, coordinating across a Team of cross-functional, subject-matter experts.
They will develop and execute long-term digital commerce strategies designed to accelerate Revenue Growth, improve Customer Lifetime Value, increase Operational Efficiency, and Maximize Profitability across digital selling channels both domestically in the USA, and spearhead DTC expansion internationally.
KEY RESPONSIBILITIES
Digital Commerce Strategy & P&L Leadership
  • Own the Digital Commerce P&L across all D2C and Marketplace channels.
  • Develop and execute annual and long-range strategic plans to drive sustainable Revenue growth and Profitability.
  • Establish channel-specific growth strategies, forecasts, budgets, and operating plans.
  • Identify and evaluate new commerce opportunities, partnerships, and emerging sales channels.
  • Present business performance, forecasts, and strategic recommendations to Executive Leadership.
  • Partner with Finance to develop Revenue, Margin, and profitability forecasts and ensure achievement of Annual Operating Plans.
  • Drive a culture of accountability, continuous improvement, and data-driven decision making.

Direct-to-Consumer (D2C) Business Management
  • Lead all D2C commerce activities across owned digital storefronts.
  • Drive improvements in conversion rate, average order value, customer lifetime value, and overall site profitability.
  • Own site merchandising strategy, product presentation, content optimization, and customer experience enhancements.
  • Co-develop digital storefront roadmap including new features, functionality, integrations, and customer experience improvements.
  • Partner with cross-functional teams to optimize fulfillment, customer service, inventory availability, and operational performance.
  • Identify opportunities to improve Customer Acquisition, retention, and lifetime value through enhanced customer experiences and commerce capabilities.
  • Ensure alignment between Inventory, Assortment, Pricing, and Promotional strategies.
  • Scale the domestic D2C business in the USA and launch in key international markets.

Customer Retention & Loyalty
  • Partner closely with Marketing to develop customer retention strategy across D2C channels.
  • Support Lifecycle Marketing initiatives including email and SMS programs.
  • Help develop Customer Segmentation, Personalization, Customer Journey, and Retention strategies.
  • Manage Loyalty and Rewards programs designed to increase Repeat Purchase behavior and Customer Lifetime Value.
  • Analyze customer behavior and purchasing trends to identify opportunities for improved Retention and Loyalty performance.

Affiliate Commerce & Partnership Development
  • Lead Affiliate commerce strategy and partner development.
  • Identify, onboard, and manage Affiliate marketing partners, publishers, content creators, and commerce networks.
  • Establish performance targets and optimize Affiliate channel contribution.
  • Expand commerce partnerships that drive incremental Revenue and Customer Acquisition.
  • Evaluate emerging Affiliate and partnership opportunities that support business growth objectives.

Social Commerce Leadership
  • Own TikTok Shop strategy, growth, and profitability.
  • Develop creator commerce programs that drive traffic and conversion.
  • Lead livestream commerce initiatives and promotional campaigns.
  • Expand Affiliate creator partnerships and social selling opportunities.
  • Establish TikTok Shop as a strategic growth channel within the digital commerce portfolio.
  • Monitor platform health metrics, fulfillment performance, customer ratings, and profitability.
  • Evaluate emerging social commerce opportunities and platforms.

Marketplace Business Leadership
  • Own Marketplace strategy, performance, and profitability across all third-party commerce channels including:
    • Walmart Marketplace
    • Target+
    • Best Buy Marketplace
    • Nordstrom Marketplace
    • eBay
    • Additional emerging Marketplaces
  • Develop Marketplace growth plans including assortment expansion, pricing strategy, promotional planning, and operational excellence.
  • Monitor Marketplace health metrics and performance scorecards.
  • Lead new Marketplace onboarding and channel expansion initiatives.
  • Ensure Marketplace compliance and operational excellence across all platforms.
  • Partner with Marketplace account management teams to maximize sales performance, operational execution, and customer experience.
  • Evaluate and prioritize new Marketplace opportunities based on strategic fit, profitability, and growth potential.

Promotions & Digital Merchandising
  • Own the annual digital promotional calendar across all D2C and Marketplace channels.
  • Develop promotional strategies that balance Revenue growth, Profitability, Inventory objectives, and Customer Acquisition goals.
  • Lead planning and execution for key commerce events including:
    • Walmart Deals Events
    • Target Circle Week
    • TikTok Shop Campaigns
    • Black Friday / Cyber Monday
    • Holiday Selling Events
    • Seasonal campaigns
    • Marketplace-specific promotional events
  • Oversee digital merchandising standards, assortment strategies, category optimization, product launches, and content presentation.
  • Partner with Sales, Marketing, Product Development, Inventory Planning, and Supply Chain teams to align promotional activities with business priorities.
  • Drive continuous improvement in product discoverability, assortment productivity, and customer conversion.

Commerce Operations & Technology
  • Work closely with IT Business Partners and external vendors developing our digital commerce technology ecosystem.
  • Help support continuous improvement initiatives across commerce operations and technology ensuring platform scalability, operational efficiency, and support for future business growth.
  • Partner on new technologies that enhance customer experience, operational efficiency, and Revenue growth.

Channel Integration & Marketplace Operations
  • Partner with functional experts on business management and strategic direction of the Channel Integration Platform (Rithum) overseeing:
    • Product syndication
    • Marketplace onboarding
    • Inventory synchronization
    • Order management workflows
    • Pricing governance
    • Catalog management
    • Channel expansion initiatives
  • Establish operational processes and controls that ensure Marketplace accuracy, efficiency, and scalability.
  • Develop best practices for Marketplace operations, product content governance, and digital commerce execution.
  • Ensure operational readiness for new channel launches and Marketplace expansions.

Analytics & Business Performance
  • Establish and maintain digital commerce reporting, forecasting, and performance measurement frameworks.
  • Develop KPI scorecards across D2C and Marketplace businesses.
  • Monitor and optimize key performance indicators including:
    • Revenue
    • Gross Margin
    • Contribution Margin
    • EBITDA
    • Conversion Rate
    • Average Order Value
    • Customer Lifetime Value
    • Repeat Purchase Rate
    • Retention Rate
    • Marketplace Profitability
  • Utilize data and analytics to identify growth opportunities and support strategic decision-making.
  • Develop executive-level reporting and business reviews that provide visibility into business performance and future opportunities.
  • Leverage customer, product, and channel data to drive strategic planning and resource allocation.

Leadership
  • Recruit, develop, and lead a high-performing digital commerce organization.
  • Foster a culture of accountability, innovation, continuous improvement, and operational excellence.
  • Establish clear goals, development plans, and performance expectations for team members.
  • Build strong partnerships across Sales, Marketing, Supply Chain, Information Technology, Customer Service, Finance and Product Development teams.
  • Lead organizational development efforts to ensure the team possesses the capabilities required to support future growth.
  • Promote collaboration, transparency, and effective communication across the organization.

QUALIFICATIONS & EXPERIENCE
  • Bachelor's Degree in Business, Marketing, eCommerce, Finance, or related field required.
  • MBA or advanced degree preferred.
  • 10+ years of progressive digital commerce leadership experience
  • Demonstrated success managing multi-channel D2C and Marketplace businesses - US experience required, +International preferred.
  • Significant experience owning P&L responsibility and driving profitable growth.
  • Broad understanding of Shopify Plus, Shopify Markets, Marketplace ecosystems, social commerce, channel integration platforms, and modern commerce technology stacks.
  • Experience in Customer Retention programs, Loyalty initiatives, email marketing, Affiliate commerce, and Marketplace expansion.
  • Strong analytical and financial acumen with experience developing forecasts, business cases, and growth strategies.
  • Experience managing commerce platforms, channel integrations, and digital merchandising operations.
  • Proven ability to lead cross-functional teams and execute complex digital commerce initiatives.
  • Excellent communication, presentation, and organizational leadership skills.
  • Demonstrated ability to operate effectively in a fast-paced, growth-oriented environment.

PHYSICAL DEMANDS
  • While performing the duties of this job, the team member is regularly required to talk or hear.
  • The team member frequently is required to sit; have flexible use of hands; reach with hands and arms; and stoop, kneel, crouch, or crawl.
  • The team member is occasionally required to stand and walk.
  • The team member must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
  • Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

WORK ENVIRONMENT
  • Hybrid office environment

We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done!
Check out our website at www.kids2.com and our social media pages on LinkedIn, Facebook and Instagram for more information and open positions in the career section.
Drug Free Workplace M/F/D/V

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