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Digital Campaign Manager Jobs in Baton Rouge, LA

Capital City Press

Client Success Manager

Baton Rouge, LA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Create and share ongoing digital campaign reporting for clients. * Ensure proper setups of all ... Strong time management and ability to multi-task Ability Requirements : * Ability to self motive ...

Mondo

Digital Strategist

Baton Rouge, LA · Remote

$25K/mo

  • Medical

  • Dental

  • Vision

  • Retirement

Run and manage active digital marketing campaigns across paid social and search platforms from setup through optimization * Pull and compile analytics reports using Google Analytics to track campaign ...

SASSO

Social Media Manager

Baton Rouge, LA · On-site

The Social Media Manager develops and executes organic social media strategies that strengthen ... , Media, Digital, Account and Strategy teams to ensure social media work supports campaign goals ...

SASSO

Social Media Manager

Baton Rouge, LA · On-site

The Social Media Manager develops and executes organic social media strategies that strengthen ... , Media, Digital, Account and Strategy teams to ensure social media work supports campaign goals ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

Knowledge of digital marketing channels, including social media, paid media, influencer marketing, and affiliate programs, is preferred. Behavioral Competencies: * Project and campaign management

SASSO

Marketing Manager

Baton Rouge, LA · On-site

Knowledge of digital marketing channels, including social media, paid media, influencer marketing, and affiliate programs, is preferred. Behavioral Competencies: * Project and campaign management

SASSO

Marketing Manager

Baton Rouge, LA · On-site

Knowledge of digital marketing channels, including social media, paid media, influencer marketing, and affiliate programs, is preferred. Behavioral Competencies: * Project and campaign management

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All JobsDigital Campaign JobsDigital Campaign Manager JobsDigital Campaign Manager Jobs in Baton Rouge, LA

Digital Campaign Manager information

See Baton Rouge, LA salary details

$39.6K

$64.3K

$116.9K

How much do digital campaign manager jobs pay per year?

As of Aug 20, 2026, the average yearly pay for digital campaign manager in Baton Rouge, LA is $64,326.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,100.00 and $72,200.00 per year, depending on experience, location, and employer.

What is a digital campaign manager?

A digital campaign manager is responsible for managing lead generation, online media development, and social media marketing campaigns. As a digital campaign manager, your job duties include designing campaign brand materials, overseeing ongoing digital campaign operations, and creating an environment that drives new marketing leads for the organization. Your goal is to promote a company’s products or services and create brand awareness. The qualifications for this career include a degree in marketing, advertising, or digital media as well as experience producing online content. You must also have excellent written and verbal communication skills and be able to manage competing priorities.

What does a digital campaign manager do?

A Digital Campaign Manager is responsible for planning, executing, and optimizing online marketing campaigns across various digital channels such as social media, email, search engines, and display advertising. Their main goal is to increase brand awareness, drive website traffic, and generate leads or sales. They analyze campaign performance data, adjust strategies as needed, and coordinate with creative and technical teams to ensure the campaigns meet business objectives. Digital Campaign Managers also stay updated on the latest digital marketing trends and tools to maximize campaign effectiveness.

What are the key skills and qualifications needed to thrive as a digital campaign manager, and why are they important?

To thrive as a Digital Campaign Manager, you need expertise in digital marketing strategy, analytics, and campaign execution, often supported by a bachelor's degree in marketing or a related field. Familiarity with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is typically required, along with certifications like Google Ads or HubSpot. Exceptional project management, creative thinking, and strong communication skills help you stand out in this role. These skills are crucial for designing effective campaigns, optimizing performance, and achieving measurable business outcomes in a rapidly evolving digital landscape.

What are some common challenges digital campaign managers face when coordinating cross-channel campaigns?

Digital Campaign Managers often encounter challenges in ensuring consistent messaging and branding across multiple channels, such as social media, email, and display ads. Aligning the timing and targeting of campaigns can require close collaboration with creative, analytics, and media buying teams. Additionally, tracking and attributing results accurately across platforms can be complex, often necessitating advanced knowledge of analytics tools and proactive communication to troubleshoot discrepancies. Adapting quickly to changing digital trends and platform algorithms is also a key part of the role.

What is the difference between Digital Campaign Manager vs Digital Marketing Specialist?

AspectDigital Campaign ManagerDigital Marketing Specialist
Primary FocusPlanning and executing digital advertising campaignsDeveloping overall digital marketing strategies and content
Skills & CertificationsCampaign management tools, analytics, certifications like Google AdsSEO, content creation, social media skills, certifications vary
Work EnvironmentAgency or corporate marketing teams, project-basedBroader marketing teams, content-focused
Common UsageManaging specific campaigns, performance trackingCreating marketing plans, content, and brand awareness

The Digital Campaign Manager primarily focuses on executing and managing specific digital advertising campaigns, utilizing tools like Google Ads and analytics. In contrast, the Digital Marketing Specialist develops broader marketing strategies, including content creation and SEO. Both roles often work within marketing teams but differ in scope and responsibilities, with the Campaign Manager emphasizing campaign performance and the Specialist focusing on overall digital presence.

More about Digital Campaign Manager jobs

What are popular job titles related to Digital Campaign Manager jobs in Baton Rouge, LA?

For Digital Campaign Manager jobs in Baton Rouge, LA, the most frequently searched job titles are:

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The top searched job categories for Digital Campaign Manager jobs in Baton Rouge, LA are:

What cities near Baton Rouge, LA are hiring for Digital Campaign Manager jobs?

Cities near Baton Rouge, LA with the most Digital Campaign Manager job openings:

Digital Campaign Manager jobs near you
Infographic showing various Digital Campaign Manager job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $64,326 per year, or $30.9 per hour.

Digital Media Buyer - Paid Search & Social

SASSO

Baton Rouge, LA • On-site

Full-time

Medical, Dental, Vision, Life, PTO

Re-posted 23 days ago

Job description

SASSO is looking for a dynamic marketing professional to join our team as a Paid Social and Search Specialist. Our Paid Social and Search Specialist plans, develops, and implements marketing strategies across a variety of platforms for SASSO and our clients. The aims to engage customers, promote products/services, and accomplish client goals by utilizing digital marketing platforms including email, social media, websites, PPC, and more. In addition to strategizing and developing digital marketing campaigns, the Paid Social and Search Specialist reviews messaging performance and analyzes content consistently to improve results.
As part of a full-service marketing agency, the Paid Social and Search Specialist is expected to work collaboratively in a team setting as well as individually to meet deadlines and produce high-quality work. Continuing education is also key to the position to stay on top of digital marketing trends, industry changes, marketing and advertising tools, and more for SASSO and our clients.

Employment includes:

• Competitive salary

• Paid Holidays

• Paid vacation

• Sick days

• Flexible schedule

• Remote work/hybrid opportunities

• Continuing education 

• Team building events

• Annual retreat

• Flexible lunch schedule

• Casual dress code

• Room for growth within the agency services

• Amazing work environment

• Generous Healthcare Benefits including 80% monthly premium covered by SASSO

• SASSO 100% covers monthly premium for Dental & Vision

• SASSO provides $50k Life AD&D at no charge to employee

• Additional optional benefits



Requirements:

• 2+ years of paid social media (strategy planning, execution, client management)

• 2+ years of social media planning, buying, executing, measuring, optimizing, and reporting

• In-depth knowledge of social, search, mobile, and digital media technologies

• Strong understanding of B2B and B2C Marketing

• Experience managing digital media marketing budgets

• Strong communication & presentation skills

• Strong passion for marketing and innovation

• Google Ads, Google Analytics, Tag Manager, Data Studio, and Campaign Manager

• Social Media platform understanding

• Strong strategic, analytical, creative, organizational, and personal skills

• Understanding of Google Data Studio is a plus

• Commitment to working in a team-based environment

• Ability to work under tight timelines while maintaining attention to detail

• A positive and proactive attitude, with the ability to use initiative

• Resilience to deal with problems and constructive criticism

• Technologically savvy and up-to-date in all of the latest trends in your area of expertise

• Ability to travel, if/when necessary

• Ability to present and articulate work internally and in client pitches

• Agency experience preferred


ROLE RESPONSIBILITIES (Main Responsibilities):

• Partner with cross-functional teams to define and quantity goals and execute paid social and search campaigns

• Lead social media and paid search reporting with relevant insights, implications, and optimization

• Serve our clients by creating a strong online presence and market share

• Optimize current operations, streamline processes and deliver target audience experiences to support client business strategies

• Identify and align existing and future social media channels and search opportunities

• Review and analyze digital marketing campaign performance consistently, making recommendations and updates to improve results

• Present marketing strategies, project timelines and updates to internal and external stakeholders

• Identify marketing KPIs and create data requirements to deliver goals

• Use social media and search metrics to identify bottlenecks and suggest new solutions

• Report to and partner with the Director of Digital Marketing

• Help develop and implement organic and paid social media strategies for our brand and the brands of our clients

• Assist with industry and consumer research to support new digital marketing business initiatives as needed

• Stay on top of digital marketing processes and trends, marketing industry changes, digital messaging funnel tactics, and more for SASSO and our clients


Expectations:

• Take ownership of digital marketing strategies for SASSO agency and clients across digital spaces.

• Create digital marketing strategies to engage customers, promote products/services, and accomplish client goals with brand-forward content on a variety of platforms.

• Own messaging performance and analyze content consistently to improve results.

• Execute compelling, goal-oriented digital marketing initiatives to meet client goals across a variety of digital platforms.

• Execute tasks quickly without sacrificing quality.

• Strategically consider feedback and adjust digital touchpoints as needed to comply with requests from clients and leadership.

• Be a source for creative thinking as well as analytical thinking to develop digital campaign touchpoints and adjust as needed to improve performance informed by on data.

• The role requires flexibility and ability to navigate ambiguity and deadlines under pressure and conflicting requests.

• Be solutions driven and forward-thinking.