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Digital Analytics Developer Jobs in Wisconsin (NOW HIRING)

Hiebing

Digital Coordinator

Madison, WI · On-site

... Analytics (GA4) * Basic web troubleshooting skills using browser inspector tools or developer tools ... a digital project context * Ability to critically evaluate AI-generated outputs, identify ...

Hiebing

Digital Coordinator

Madison, WI · On-site

... Analytics (GA4) * Basic web troubleshooting skills using browser inspector tools or developer tools ... a digital project context * Ability to critically evaluate AI-generated outputs, identify ...

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Digital Analytics Developer information

What is a Digital Analytics Developer?

A Digital Analytics Developer is a professional who implements, manages, and optimizes analytics solutions on digital platforms, such as websites and mobile apps. They work with tools like Google Analytics, Adobe Analytics, and tag management systems to collect and analyze user data. Their role involves creating and maintaining tracking codes, ensuring accurate data capture, and providing insights that support business decisions. Digital Analytics Developers often collaborate with marketing, design, and engineering teams to improve digital performance and user experience.

What are the key skills and qualifications needed to thrive as a Digital Analytics Developer, and why are they important?

To thrive as a Digital Analytics Developer, you need a strong background in web development, JavaScript, data analysis, and a relevant degree in computer science, statistics, or a related field. Familiarity with tools like Google Analytics, Adobe Analytics, Tag Management Systems (e.g., Google Tag Manager), and data visualization platforms is crucial. Attention to detail, problem-solving abilities, and effective communication set high performers apart in this role. These skills and qualities are essential for ensuring accurate data collection, insightful analysis, and clear reporting that drive data-driven decision-making for organizations.

What is the difference between Digital Analytics Developer vs Data Analyst?

AspectDigital Analytics DeveloperData Analyst
Required CredentialsBachelor's in Computer Science, Analytics, or related field; knowledge of analytics tools and programmingBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentDevelops and implements analytics solutions, often within marketing or IT teamsAnalyzes data sets to generate insights, typically across various departments
Employer & Industry UsageUsed in digital marketing, e-commerce, and tech companies for tracking user behaviorCommon across finance, healthcare, and business sectors for decision support

While both roles involve working with data, a Digital Analytics Developer primarily focuses on creating and maintaining analytics tools and tracking systems, whereas a Data Analyst interprets data to provide actionable insights. The roles often overlap but serve different functions within data-driven organizations.

How does a Digital Analytics Developer typically collaborate with marketing and IT teams?

Digital Analytics Developers often act as a bridge between marketing and IT teams, ensuring that web analytics tools are properly implemented and data is accurately captured across digital platforms. They work closely with marketers to understand campaign goals and reporting needs, translating those requirements into technical specifications. At the same time, they coordinate with IT or web development teams to integrate tracking codes, troubleshoot data discrepancies, and maintain data integrity. Strong communication skills and a collaborative mindset are essential, as this role frequently involves explaining technical concepts to non-technical stakeholders.
What are popular job titles related to Digital Analytics Developer jobs in Wisconsin? For Digital Analytics Developer jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Digital Analytics Developer jobs in Wisconsin look for? The top searched job categories for Digital Analytics Developer jobs in Wisconsin are:
What cities in Wisconsin are hiring for Digital Analytics Developer jobs? Cities in Wisconsin with the most Digital Analytics Developer job openings:
Digital Analytics Developer jobs near you
Digital Coordinator

Digital Coordinator

Hiebing

Madison, WI • On-site

Full-time

Medical, Dental, Retirement

Posted 18 days ago

Be an early applicant

Job description

Hiebing is seeking a Digital Coordinator who will assist with managing a wide variety of digital projects, including website redesigns, SEO audits, UX, email and digital marketing campaigns. A digital coordinator will work with multiple internal teams and clients to help define project requirements and implement measurement strategies that align with marketing and business plans.
We’re seeking a candidate who has previous familiarity and experience with digital marketing tactics and platforms, and can combine creative communication skills with technical savviness. You must have a passion for process and technology, be detail oriented and have the ability to speak effectively with teams. 
Key Responsibilities
  • Assist in the definition of project specifications and articulate client requirements
  • Help to ensure that all departments involved in the project operate as a united team and have everything they need to be successful  
  • Use AI-enabled productivity tools to streamline coordination work — drafting meeting recaps, action items, status updates, and project documentation — applying them thoughtfully within project workflows
  • Research and review data and insights to help define digital strategies that align with business objectives
  • Use AI-assisted analytics to surface insights faster from Google Analytics and other platforms, then apply human judgment to validate findings before they inform strategy
  • Apply prompt engineering to accelerate first drafts of campaign briefs, reporting narratives, and client-ready summaries, while ensuring final output reflects Hiebing's voice and each client's requirements.
  • Identify opportunities to automate repetitive digital tasks (data pulls, reporting refreshes, tagging/QA checks, file organization) using AI and workflow automation tools
  • Represent Hiebing in a professional manner when communicating with clients  
  • Communicate and track progress on projects to ensure deadlines are met – escalating issues, concerns and resource constraints to management when needed
Desired Skills & Experience
  • Familiarity with using Google Analytics (GA4)
  • Basic web troubleshooting skills using browser inspector tools or developer tools 
  • Familiarity with web technologies – basic knowledge of HTML, CSS and JavaScript is a plus
  • Curiosity about emerging AI tools and a willingness to experiment with automation in day-to-day workflows
  • Working knowledge of AI-enabled productivity tools for tasks such as scheduling, documentation, summarization, or reporting, with the ability to apply them thoughtfully in a digital project context
  • Ability to critically evaluate AI-generated outputs, identify limitations or risks, and apply human judgment to ensure work remains accurate, ethical, and aligned with project and client requirements
  • General CMS knowledge a plus
  • Proficient in Microsoft Excel, Word, PowerPoint
  • Must be detail-oriented, exceptionally organized and able to multitask in a fast-paced work environment 
  • Proven time management, task prioritization and problem-solving skills 
  • Take pride in work output
  • Self-motivated, proactive and curious
What Makes Someone Successful Here
  • You build on ideas with a “Yes, and” mindset
  • You bring curiosity and challenge thinking in a productive way
  • You care about both the work and the people behind it
  • You hold high standards and take ownership of outcomes
Benefits include: Hybrid work flexibility, health + dental insurance, paid parental leave, matching 401(k) + profit sharing, a professional development fund and many more! This position is a hybrid position. 

Work Environment & Eligibility
Hybrid role based in Madison, WI (in-office Monday–Wednesday; remote Thursday–Friday). Must be authorized to work in the U.S. without current or future sponsorship.

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