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Digital Analytics Developer Jobs in Virginia (NOW HIRING)

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Business Intelligence Analyst

Vienna, VA · On-site

$70 - $80/hr

Supports Digital BI and analytics through performance measurement of new digital enhancements and ... Advanced skill with data analysis tools and programming languages such as Python, R, SQL, or ...

247Hire

Senior Business Intelligence Analyst

Vienna, VA · On-site

$90 - $120/hr

... digital performance or experience issues. * Use analytics and metrics to improve processes and ... Advanced skill with data analysis tools and programming languages such as Python, R, SQL, or ...

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Digital Analytics Developer information

What is a digital analytics developer?

A Digital Analytics Developer is a professional who implements, manages, and optimizes analytics solutions on digital platforms, such as websites and mobile apps. They work with tools like Google Analytics, Adobe Analytics, and tag management systems to collect and analyze user data. Their role involves creating and maintaining tracking codes, ensuring accurate data capture, and providing insights that support business decisions. Digital Analytics Developers often collaborate with marketing, design, and engineering teams to improve digital performance and user experience.

What are the key skills and qualifications needed to thrive as a digital analytics developer?

To thrive as a Digital Analytics Developer, you need a strong background in web development, JavaScript, data analysis, and a relevant degree in computer science, statistics, or a related field. Familiarity with tools like Google Analytics, Adobe Analytics, Tag Management Systems (e.g., Google Tag Manager), and data visualization platforms is crucial. Attention to detail, problem-solving abilities, and effective communication set high performers apart in this role. These skills and qualities are essential for ensuring accurate data collection, insightful analysis, and clear reporting that drive data-driven decision-making for organizations.

How does a digital analytics developer typically collaborate with marketing and IT teams?

Digital Analytics Developers often act as a bridge between marketing and IT teams, ensuring that web analytics tools are properly implemented and data is accurately captured across digital platforms. They work closely with marketers to understand campaign goals and reporting needs, translating those requirements into technical specifications. At the same time, they coordinate with IT or web development teams to integrate tracking codes, troubleshoot data discrepancies, and maintain data integrity. Strong communication skills and a collaborative mindset are essential, as this role frequently involves explaining technical concepts to non-technical stakeholders.

What is the difference between Digital Analytics Developer vs Data Analyst?

AspectDigital Analytics DeveloperData Analyst
Required CredentialsBachelor's in Computer Science, Analytics, or related field; knowledge of analytics tools and programmingBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentDevelops and implements analytics solutions, often within marketing or IT teamsAnalyzes data sets to generate insights, typically across various departments
Employer & Industry UsageUsed in digital marketing, e-commerce, and tech companies for tracking user behaviorCommon across finance, healthcare, and business sectors for decision support

While both roles involve working with data, a Digital Analytics Developer primarily focuses on creating and maintaining analytics tools and tracking systems, whereas a Data Analyst interprets data to provide actionable insights. The roles often overlap but serve different functions within data-driven organizations.

What are popular job titles related to Digital Analytics Developer jobs in Virginia?

For Digital Analytics Developer jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Digital Analytics Developer jobs in Virginia look for?

The top searched job categories for Digital Analytics Developer jobs in Virginia are:

What cities in Virginia are hiring for Digital Analytics Developer jobs?

Cities in Virginia with the most Digital Analytics Developer job openings:

Digital Analytics Developer jobs near you

Business Intelligence Analyst

INSPYR Solutions

Merrifield, VA • On-site

Other

Posted 22 days ago

Job description

Title: Business Intelligence Analyst
Location: Hybrid (Vienna, VA, Winchester, VA, Pensacola, FL)
Role focus:
  • Supports Digital BI and analytics through performance measurement of new digital enhancements and stewardship of mobile/online application and employee-facing product experiences.
DESCRIPTION
  • Support business decisions within the Digital department by providing quantitative and qualitative data analysis, reporting, and insights that evaluate the performance of new digital enhancements and help steward the overall experience and performance of client''s mobile and online applications, as well as employee-facing experience products.
  • Analyze business problems and issues using business intelligence tools that incorporate data from internal and external sources.
  • Work independently to interpret and analyze complex business challenges that have a significant impact on the function or branch, providing well-supported recommendations that improve digital experiences and business outcomes.
RESPONSIBILITIES
  • Collect, aggregate, and analyze data from multiple internal and external sources, including structured and unstructured data sets, to drive insights into digital performance, member behavior, employee experience, and business outcomes.
  • Communicate findings and insights to stakeholders and provide business strategy recommendations for optimizing digital performance, adoption, containment, self-service, and experience outcomes.
  • Develop, maintain, and manage advanced reporting, dashboards, scorecards, and BI solutions that monitor the health, adoption, effectiveness, and operational performance of mobile, online, and employee-facing digital products.
  • Evaluate new digital enhancements before and after release by defining success measures, establishing baselines, monitoring adoption and performance, and identifying usability, journey, or experience opportunities.
  • Identify, analyze, and interpret trends or patterns across digital journeys and prepare ongoing reports and data visualizations, including charts, dashboards, heat maps, funnels, and scorecards, to support business decisions.
  • Produce actionable reports that show key performance indicators, identify areas of improvement in current operations, and display root cause analysis of digital performance or experience issues.
  • Use analytics and metrics to improve processes and provide data-driven forecasts of potential costs, risks, member impacts, employee impacts, and benefits of new business or digital initiatives.
  • Understand data gaps and connect data components across systems to support reliable reporting, visualization, and digital product performance measurement.
  • Provide reporting solutions and respond to ad-hoc report requests across Digital and partner business areas, including Product, Marketing, Contact Center Operations, IT, Member Service Operations, and Risk partners as appropriate.
  • Create specifications for reports, analysis, dashboards, and measurement plans based on business needs, product objectives, digital release plans, and required or available data elements.
  • Assist with the development and enhancement of practices, procedures, data definitions, measurement standards, and documentation that improve consistency across Digital reporting.
  • Develop and maintain strong working relationships with team members, subject matter experts, product owners, journey owners, and leaders; work with senior management on complex issues as needed.
  • Lead small to medium projects and support larger initiatives that improve Digital BI capabilities, strengthen performance management, or advance digital experience measurement.
  • Provide guidance to lower level staff on analytic methods, dashboard design, stakeholder communication, and root cause analysis.
  • Manage a portfolio of dashboards and analytic products, monitor usage and performance, and make recommendations to management for enhancements, retirements, or governance changes.
QUALIFICATIONS
  • 5+ years of experience in data analysis, business intelligence, reporting, or digital analytics.
  • Advanced skill using business intelligence applications and/or cloud services to develop reporting, dashboards, and analytic solutions.
  • Advanced knowledge of reporting capabilities from enterprise data platforms, ERP, CRM, digital analytics, product analytics, or database software vendors.
  • Advanced skill using statistical methods, mathematical techniques, forecasting, cost-benefit analysis, experiment measurement, and root cause analysis.
  • Advanced skill with data analysis tools and programming languages such as Python, R, SQL, or comparable analytic tools.
  • Advanced knowledge of reporting and dashboarding best practices, data storytelling, data visualization, data research, and root cause analysis techniques.
  • Strong stakeholder management skills, with demonstrated ability to influence business partners and translate complex analysis into clear recommendations.
  • Advanced knowledge of data integration, data quality, cleaning, validation, metadata, and measurement governance techniques.
  • Advanced research skills, including the ability to complete data research, business research, reporting and dashboarding best practices research, needs assessments, and digital performance analysis.
  • Strong interpersonal, facilitation, and communication skills, with the ability to collaborate across technical and non-technical audiences.
DESIRED
  • Bachelor''s Degree in Business Administration, Statistics, Analytics, Information Systems, Computer Science, or related field, or equivalent combination of education, training, and experience.
  • Experience supporting mobile, online banking, digital product, digital experience, or employee-facing technology analytics.
  • Experience developing dashboards, scorecards, release measurement plans, funnel analysis, journey analytics, or feature adoption reporting.
  • Experience with Power BI, SQL-based data environments, digital analytics platforms, product telemetry, survey/voice-of-member data, or contact center/digital interaction data.
About INSPYR Solutions:
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients’ business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
 
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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