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Digital Analytics Developer Jobs in Virginia (NOW HIRING)

Design and document digital analytics solutions, working closely with developers, content creators, and outreach specialists to ensure that requirements and dependencies are delivered accurately and ...

Apply Early

Design and document digital analytics solutions, working closely with developers, content creators, and outreach specialists to ensure that requirements and dependencies are delivered accurately and ...

Digital Analyst Internships

Virginia Beach, VA ยท On-site

$87K - $103K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Basic programming or scripting experience in Python, SQL, or JavaScript * Experience with Sitecore ...

Digital Analyst Internships

Hampton, VA ยท On-site

$82K - $97K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Basic programming or scripting experience in Python, SQL, or JavaScript * Experience with Sitecore ...

Digital Analyst Internships

Hampton, VA

$82K - $97K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Basic programming or scripting experience in Python, SQL, or JavaScript * Experience with Sitecore ...

Digital Analyst Internships

Williamsburg, VA ยท On-site

$89K - $106K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Basic programming or scripting experience in Python, SQL, or JavaScript * Experience with Sitecore ...

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Basic programming or scripting experience in Python, SQL, or JavaScript * Experience with Sitecore ...

Digital Analyst Internships

Annandale, VA ยท On-site

$98K - $115K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Basic programming or scripting experience in Python, SQL, or JavaScript * Experience with Sitecore ...

Digital Analyst Internships

Lynchburg, VA ยท On-site

$95K - $113K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Basic programming or scripting experience in Python, SQL, or JavaScript * Experience with Sitecore ...

Digital Analyst Internships

Richmond, VA ยท On-site

$97K - $115K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Basic programming or scripting experience in Python, SQL, or JavaScript * Experience with Sitecore ...

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Basic programming or scripting experience in Python, SQL, or JavaScript * Experience with Sitecore ...

Digital Analyst Internships

Chesapeake, VA

$86K - $101K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Basic programming or scripting experience in Python, SQL, or JavaScript * Experience with Sitecore ...

Digital Analyst Internships

Annandale, VA

$98K - $115K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Basic programming or scripting experience in Python, SQL, or JavaScript * Experience with Sitecore ...

Digital Analyst Internships

Richmond, VA

$97K - $115K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Basic programming or scripting experience in Python, SQL, or JavaScript * Experience with Sitecore ...

Digital Analyst Internships

Harrisonburg, VA ยท On-site

$91K - $108K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Basic programming or scripting experience in Python, SQL, or JavaScript * Experience with Sitecore ...

Digital Analyst Internships

Norfolk, VA ยท On-site

$95K - $112K/yr

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Basic programming or scripting experience in Python, SQL, or JavaScript * Experience with Sitecore ...

... like Google Analytics, PowerBI, Excel, and Looker Studio to extract actionable insights ... Basic programming or scripting experience in Python, SQL, or JavaScript * Experience with Sitecore ...

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Digital Analytics Developer information

What is a Digital Analytics Developer?

A Digital Analytics Developer is a professional who implements, manages, and optimizes analytics solutions on digital platforms, such as websites and mobile apps. They work with tools like Google Analytics, Adobe Analytics, and tag management systems to collect and analyze user data. Their role involves creating and maintaining tracking codes, ensuring accurate data capture, and providing insights that support business decisions. Digital Analytics Developers often collaborate with marketing, design, and engineering teams to improve digital performance and user experience.

What are the key skills and qualifications needed to thrive as a Digital Analytics Developer, and why are they important?

To thrive as a Digital Analytics Developer, you need a strong background in web development, JavaScript, data analysis, and a relevant degree in computer science, statistics, or a related field. Familiarity with tools like Google Analytics, Adobe Analytics, Tag Management Systems (e.g., Google Tag Manager), and data visualization platforms is crucial. Attention to detail, problem-solving abilities, and effective communication set high performers apart in this role. These skills and qualities are essential for ensuring accurate data collection, insightful analysis, and clear reporting that drive data-driven decision-making for organizations.

What is the difference between Digital Analytics Developer vs Data Analyst?

AspectDigital Analytics DeveloperData Analyst
Required CredentialsBachelor's in Computer Science, Analytics, or related field; knowledge of analytics tools and programmingBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentDevelops and implements analytics solutions, often within marketing or IT teamsAnalyzes data sets to generate insights, typically across various departments
Employer & Industry UsageUsed in digital marketing, e-commerce, and tech companies for tracking user behaviorCommon across finance, healthcare, and business sectors for decision support

While both roles involve working with data, a Digital Analytics Developer primarily focuses on creating and maintaining analytics tools and tracking systems, whereas a Data Analyst interprets data to provide actionable insights. The roles often overlap but serve different functions within data-driven organizations.

How does a Digital Analytics Developer typically collaborate with marketing and IT teams?

Digital Analytics Developers often act as a bridge between marketing and IT teams, ensuring that web analytics tools are properly implemented and data is accurately captured across digital platforms. They work closely with marketers to understand campaign goals and reporting needs, translating those requirements into technical specifications. At the same time, they coordinate with IT or web development teams to integrate tracking codes, troubleshoot data discrepancies, and maintain data integrity. Strong communication skills and a collaborative mindset are essential, as this role frequently involves explaining technical concepts to non-technical stakeholders.
What are popular job titles related to Digital Analytics Developer jobs in Virginia? For Digital Analytics Developer jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Digital Analytics Developer jobs in Virginia look for? The top searched job categories for Digital Analytics Developer jobs in Virginia are:
What cities in Virginia are hiring for Digital Analytics Developer jobs? Cities in Virginia with the most Digital Analytics Developer job openings:
Digital Analytics Manager

Digital Analytics Manager

Reingold Inc

Alexandria, VA โ€ข On-site

Full-time

Posted 22 days ago

Be an early applicant


Job description


About Reingold
Reingold is a full-service marketing and creative firm in Alexandria, VA. For more than 40 years, weโ€™ve been driven by a simple mission: to help organizations โ€“โ€“ whether in the government, nonprofit, or business sector โ€“โ€“ as they strive to make the world a better place. We hire top-notch talent to develop and launch compelling, inventive communications campaigns, leveraging the latest technology and digital media strategies that enable our clients to meet their audiences where they are.
Weโ€™re proud to say weโ€™ve built a team of curious, passionate pros โ€” from marketers and tech wizards to designers and strategists โ€” who love what they do and bring their A-game every day. We take our work seriously, but not ourselves. We believe great ideas come from collaboration, humor, and a little bit of fun along the way.
When you work at Reingold, you get more than a job, you get a community. We offer competitive salaries, a comprehensive benefits package, a dynamic hybrid work environment, a vibrant workplace and growth opportunities in a variety of specialty areas. That means when we find great people (and they find us), they stick around for the long term.
That's where you come in. Weโ€™re looking for a digital analyst with strong analytical and technical skills to help lead the delivery of data-driven marketing strategies and digital analytics solutions for clientsโ€™ websites and mobile apps. This role requires a strong analytical mindset, excellent problem-solving skills, and the ability to effectively communicate complex data-driven insights to colleagues, clients and stakeholders.ย 
This is a hybrid role, requiring at least two days per week on site at Reingoldโ€™s headquarters in Alexandria, VA.
Hereโ€™s the work youโ€™ll do:
Essential Functions:
  • Understand clientsโ€™ goals and translate them into analytics strategies for measuring the effectiveness of digital experience and marketing initiatives, as well as analyze data to provide insights into the performance thereof.
  • Lead the rollout of analytics solutions on clientsโ€™ digital platforms using tag managers or similar technologies (e.g., Adobe Launch/Data Collection, Tealium IQ, Google Tag Manager) and, where applicable, manage integrations that include various data sources.
  • Lead the adoption of technologies to automate data collection and reporting processes, as well as manage data warehouses while ensuring data fidelity.
  • Integrate AI into the daily workflow where appropriate, to streamline processes and strengthen insights.
  • Design and document digital analytics solutions, working closely with developers, content creators, and outreach specialists to ensure that requirements and dependencies are delivered accurately and in accordance with digital analytics best practices.
  • Spearhead the adoption of analytics best practices across the organization, with a focus on scalability and data privacy.
  • Bring data to life through compelling storytelling, turning complex analytics findings into clear, actionable narratives that resonate with a range of audiences, from technical teams to executive stakeholders and clients.
  • Help internal teams and clients feel confident in data-driven decisions by presenting insights in a way that is engaging, persuasive, and easy to act on.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time.
This role is a good fit for someone with these qualifications, experience and skills:
Required Qualifications:
  • 8 or more years of professional experience with digital analytics solutions and marketing data, with expert knowledge in Google Analytics, Adobe Analytics/CJA or similar, as well as marketing platforms such as Google Ads, Google DV360, and Facebook Ads.
  • Expert knowledge of data visualization tools, such as Data Studio, Power BI and Tableau.
  • Expert knowledge of tag managers (Adobe Launch, Tealium IQ, Google Tag Manager).
  • Experience in analyzing data trends and generating presentations and reports to inform data-driven decision-making.
  • A strong understanding of data end-use and the technical aspects of data collection to plan and implement analytics solutions.
  • Experience with automating data collection and reporting through cloud platforms, such as Google Cloud Platform, Snowflake or Amazon Web Services.
  • Experience in driving data governance and reporting standards across multiple initiatives.
  • Excellent oral and written communications skills.
  • A bachelorโ€™s degree in marketing, communications, computer science, math, or a similar field (or equivalent work experience).
  • Experience with non-routine and very complex responsibilities, involving the application of advanced technical and business skills.
Preferred Qualifications:
  • A knack for data storytelling, with the ability to go beyond charts and dashboards to craft "so what" narratives that connect with both technical and non-technical audiences.
  • Comfort and experience presenting analytics findings to clients and senior stakeholders, including the ability to walk people through your thinking, address questions, and build alignment around a path forward.
  • Working experience and fluency with Python, SQL, JavaScript, HTML, and CSS, as well as a strong technical understanding of website architecture and mobile platforms.
  • Experience with site and marketing testing (Adobe Target, Optimizely), data privacy technologies (cookie banners, etc.)
  • Experience with other Adobe platforms like AEP, AEM, Audience Manager, Media Optimizer, Campaign preferred.
Supervisory Responsibilities: This position may supervise one or more employees.ย 
Work environment and physical requirements: Prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 15 pounds
Reingold is dedicated to providing equal opportunity for individuals of all abilities. If you require assistance or need accommodation at any stage of the application process because of a disability or medical condition, please feel free to email careers@reingold.com or contact a member of the People & Experience team at 202-333-0400.
Reingold has a policy of maintaining a workplace free of drugs and alcohol. For access to the full policy, which is part of the Reingold Employee Handbook, email careers@reingold.com. Reingold ensures a safe, healthy, and productive work environment for its employees and others. All applicants are advised that full compliance with this policy is a condition of employment at Reingold.
Applicants must have authorization to work for any employer in the United States. We are currently unable to sponsor or to take over sponsorship of an employment visa. U.S. citizenship may be required for future project assignments that involve access to classified information. Candidates must be able to obtain and maintain a U.S. government security clearance if required.
Reingold is proud to be an Equal Opportunity Employer. We invite applications from all interested individuals including veterans and persons with disabilities.
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