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Digital Analytics Developer Jobs in Tennessee (NOW HIRING)

... digital innovation, construction, maintenance, human resources, finance, sales and marketing ... Minimum 3 years' experience in analytics/engineering or related industries preferred * Expertise in ...

... digital innovation, construction, maintenance, human resources, finance, sales and marketing ... Minimum 3 years' experience in analytics/engineering or related industries preferred * Expertise in ...

... digital innovation, construction, maintenance, human resources, finance, sales and marketing ... Minimum 3 years' experience in analytics/engineering or related industries preferred * Expertise in ...

... digital innovation, construction, maintenance, human resources, finance, sales and marketing ... Minimum 3 years' experience in analytics/engineering or related industries preferred * Expertise in ...

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Digital Analytics Developer information

What is a Digital Analytics Developer?

A Digital Analytics Developer is a professional who implements, manages, and optimizes analytics solutions on digital platforms, such as websites and mobile apps. They work with tools like Google Analytics, Adobe Analytics, and tag management systems to collect and analyze user data. Their role involves creating and maintaining tracking codes, ensuring accurate data capture, and providing insights that support business decisions. Digital Analytics Developers often collaborate with marketing, design, and engineering teams to improve digital performance and user experience.

What are the key skills and qualifications needed to thrive as a Digital Analytics Developer, and why are they important?

To thrive as a Digital Analytics Developer, you need a strong background in web development, JavaScript, data analysis, and a relevant degree in computer science, statistics, or a related field. Familiarity with tools like Google Analytics, Adobe Analytics, Tag Management Systems (e.g., Google Tag Manager), and data visualization platforms is crucial. Attention to detail, problem-solving abilities, and effective communication set high performers apart in this role. These skills and qualities are essential for ensuring accurate data collection, insightful analysis, and clear reporting that drive data-driven decision-making for organizations.

What is the difference between Digital Analytics Developer vs Data Analyst?

AspectDigital Analytics DeveloperData Analyst
Required CredentialsBachelor's in Computer Science, Analytics, or related field; knowledge of analytics tools and programmingBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentDevelops and implements analytics solutions, often within marketing or IT teamsAnalyzes data sets to generate insights, typically across various departments
Employer & Industry UsageUsed in digital marketing, e-commerce, and tech companies for tracking user behaviorCommon across finance, healthcare, and business sectors for decision support

While both roles involve working with data, a Digital Analytics Developer primarily focuses on creating and maintaining analytics tools and tracking systems, whereas a Data Analyst interprets data to provide actionable insights. The roles often overlap but serve different functions within data-driven organizations.

How does a Digital Analytics Developer typically collaborate with marketing and IT teams?

Digital Analytics Developers often act as a bridge between marketing and IT teams, ensuring that web analytics tools are properly implemented and data is accurately captured across digital platforms. They work closely with marketers to understand campaign goals and reporting needs, translating those requirements into technical specifications. At the same time, they coordinate with IT or web development teams to integrate tracking codes, troubleshoot data discrepancies, and maintain data integrity. Strong communication skills and a collaborative mindset are essential, as this role frequently involves explaining technical concepts to non-technical stakeholders.
What are popular job titles related to Digital Analytics Developer jobs in Tennessee? For Digital Analytics Developer jobs in Tennessee, the most frequently searched job titles are:
What job categories do people searching Digital Analytics Developer jobs in Tennessee look for? The top searched job categories for Digital Analytics Developer jobs in Tennessee are:
What cities in Tennessee are hiring for Digital Analytics Developer jobs? Cities in Tennessee with the most Digital Analytics Developer job openings:

Digital Sales Manager

Cumulus Media New Holdings Inc.

Nashville, TN โ€ข On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 26 days ago


Job description

Company Overview
Cumulus Nashville, TN is home five radio stations 103.3 Country (WKDF), 95.5 Country (WSM-FM), 99.7 SuperTalk (WTN), 104.5 The Zone (WGFX) and 92Q (WQQK). Cumulus Nashville is Home of the Tennessee Titans and the Nashville affiliate for the University of Tennessee Volunteers and are located near Music Row/Downtown Nashville.
Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month - wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 394 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, AP News, and the Academy of Country Music Awards, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.
Position Overview
The audio industry is on fire - from podcasting and streaming to smart speakers and live radio - and it has never been a more exciting time to join and grow with one of the country's largest and most sophisticated audio companies!
Cumulus Media | Nashville has an immediate opening for a full time Digital Sales Manager. The ideal candidate will develop and implement effective digital strategies to exceed the digital budget. The Digital Sales Manager will support a team of local sellers in maximizing digital revenue growth. You will provide ongoing strategy, product support, and digital education to improve sales team knowledge and confidence in presenting digital solutions. At Cumulus, you will grow your current digital marketing knowledge into a subject-matter expertise that includes:
  • Audio Streaming
  • Podcast Advertising
  • Display Advertising
  • Website Design/Management
  • Display Advertising
  • Social Media Marketing
  • Online Presence Solutions
  • OTT and Video Advertising
  • Paid Search
  • Search Engine Optimization
  • Email Marketing

You will have the opportunity to use your passion for digital marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services to coincide with our robust radio asset offerings.
Key Responsibilities & Qualifications
Responsibilities:
  • Responsible for implementing effective digital sales strategies to achieve digital revenue budget
  • Collaborate with local management to establish digital priorities and expectations for local sales team
  • Support sales staff by participating in client meetings
  • Assist in closing strategic, high-priority digital sales agreements
  • Provide ongoing digital education through coaching and training
  • Become a subject-matter expert of Company digital marketing/advertising platforms and offerings
  • Step up as an effective external consultant and internal trainer on CUMULUS' digital tactics, benefits, and trends
  • Own the end-to-end local digital operations process to support new business development, effective fulfillment and campaign management, and client renewals
  • Collaborate daily - maintain high levels of communication both internally with station and corporate teams, as well as externally with clients, vendors, and stakeholders
  • Manage local digital platforms including websites, apps, streaming audio player, etc. and collaborate with internal and external partners to ensure best-in-class user experience and troubleshoot issues as needed
  • Analyze existing initiatives and conceptualize new programs or pipelines to advance the digital team
  • Provide a deep understanding of markets, customers, and competitors to target needs and drive sales
  • Provide sales teams the training, planning tools, and support to reach established revenue goals
  • Conduct market research on trends and competitors, as well as regular customer analysis
  • Other duties and special initiatives as assigned

Qualifications:
  • 7 + years of digital sales, marketing, or advertising experience preferred; broadcasting industry exposure a plus
  • Experience selling and managing digital marketing solutions for local and regional advertisers
  • Experience with leading digital platforms such as Facebook Business Manager, Google Ads, etc.
  • Experience developing effective digital marketing strategies to accomplish advertiser goals
  • Solid understanding of the entire business-to-business sales process: pipelines, lead/revenue generation, successful closing processes, cross platform solutions, etc.
  • Excellent presentation skills are required, as are strong verbal and written communication skills with the ability to prioritize and solve client issues successfully
  • Time management and organizational skills, with high attention to detail
  • Excellent analytical and problem-solving skills
  • Must be a team player, with the ability to work cross-functionally with internal teams and external clients equally
  • Bachelor's Degree in Business, Marketing or related field is preferred

Pay Range
USD $75,000.00 - USD $85,000.00 /Yr.
What We Offer
  • Competitive Pay
  • Focused, responsible and collaborative work environment with the ability to ask, "what if" and try innovative solutions
  • Medical, Dental & Vision Insurance coverage
  • 401K with company match
  • Paid Vacation, Sick & Holiday time off
  • Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For immediate consideration, please visit: https://jobs.cumulusmedia.com/careers
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/
EEO Statement
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).