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Digital Advertising Director Jobs (NOW HIRING)

Pattern

Digital Advertising Strategist (Mandarin)

Lehi, UT · On-site

$77K - $88K/yr

You will work with the other Associate Directors and Ad Strategists and be supervised by the Director of Digital Advertising. You will also be mentored by the VP of Advertising and meet with them on ...

Pattern

Digital Advertising Strategist (Mandarin)

Lehi, UT · Hybrid

$77K - $88K/yr

You will work with the other Associate Directors and Ad Strategists and be supervised by the Director of Digital Advertising. You will also be mentored by the VP of Advertising and meet with them on ...

Pattern

Digital Advertising Strategist (Mandarin)

Lehi, UT · Hybrid

$77K - $88K/yr

You will work with the other Associate Directors and Ad Strategists and be supervised by the Director of Digital Advertising. You will also be mentored by the VP of Advertising and meet with them on ...

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How much do digital advertising director jobs pay per year?

As of Jun 9, 2026, the average yearly pay for digital advertising director in the United States is $115,975.00, according to ZipRecruiter salary data. Most workers in this role earn between $106,000.00 and $126,500.00 per year, depending on experience, location, and employer.

What does a Digital Advertising Director do?

A Digital Advertising Director oversees the planning, execution, and optimization of online advertising campaigns for a company or client. They manage teams, set digital marketing strategies, analyze campaign performance data, and ensure that advertising goals align with business objectives. This role involves staying up-to-date with digital marketing trends, managing budgets, and collaborating with creative and technical teams to maximize campaign effectiveness.

What is the difference between Digital Advertising Director vs Digital Marketing Manager?

AspectDigital Advertising DirectorDigital Marketing Manager
Primary FocusOversees digital ad campaigns, media buying, and ad strategyDevelops overall digital marketing strategies, including content, SEO, and social media
Required SkillsAd platform expertise, media planning, analyticsContent creation, SEO, campaign management
Work EnvironmentAdvertising agencies, media companies, large corporationsMarketing departments across various industries
CertificationsGoogle Ads, Facebook Blueprint, programmatic advertising certificationsGoogle Analytics, HubSpot, digital marketing certifications

The Digital Advertising Director primarily focuses on managing and optimizing digital ad campaigns and media buying, while the Digital Marketing Manager oversees broader digital marketing strategies, including content and SEO. Both roles require digital advertising knowledge, but the director role is more specialized in advertising execution and media planning.

What are some typical challenges Digital Advertising Directors face when managing multi-channel campaigns?

Digital Advertising Directors often encounter challenges in maintaining consistency and performance across various platforms such as Google Ads, social media, and programmatic networks. Balancing budget allocation, ensuring cohesive messaging, and accurately measuring ROI can be complex due to differing platform metrics and audience behaviors. Successful directors regularly collaborate with creative, analytics, and account teams to synchronize efforts, optimize campaigns in real-time, and address any gaps or inefficiencies quickly.

What are the key skills and qualifications needed to thrive as a Digital Advertising Director, and why are they important?

To thrive as a Digital Advertising Director, you need a deep understanding of digital marketing strategies, analytics, and campaign management, typically backed by a relevant degree and significant industry experience. Mastery of advertising platforms (such as Google Ads, Facebook Ads Manager), analytics tools (Google Analytics), and certifications like Google Ads or Facebook Blueprint are highly valuable. Exceptional leadership, strong communication, and creative problem-solving skills help drive team performance and innovative campaigns. These skills ensure effective strategy execution, measurable ROI, and adaptation in a rapidly evolving digital landscape.
What cities are hiring for Digital Advertising Director jobs? Cities with the most Digital Advertising Director job openings:
What are the most commonly searched types of Digital Advertising jobs? The most popular types of Digital Advertising jobs are:
What states have the most Digital Advertising Director jobs? States with the most job openings for Digital Advertising Director jobs include:
Digital Advertising Director jobs near you

Director, Digital Advertising Operations

Hearst Television

Charlotte, NC • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 15 days ago

Job description

Job Description
Hearst Television is seeking a Director, Digital Advertising Operations to lead the management, optimization, and integration of our digital advertising operations team. In this role, you will manage our digital advertising operations end to end-from order intake through trafficking, optimization and reporting. You will collaborate with cross-functional teams to support new product development, streamline workflows, and drive automation and innovation in digital ad operations. You will report to the Vice President, Advertising Operations and Information Services.
This role will be based in Charlotte, NC. This role requires in-office presence.
Key Responsibilities
  • Take operational ownership of all digital ad platforms and processes from order entry through fulfillment, reporting, and invoicing.
  • Align trafficking and campaign management standard operating procedures with downstream systems (Order Management Systems, billing, data warehouse, BI) and maintain change control.
  • Coordinate new product rollouts and platform updates, ensuring proper data flow into reporting, billing, and Power BI dashboards.
  • Implement and maintain a cohesive change management process for initiatives impacting ad servers and related platforms.
  • Plan and execute platform migrations and upgrades; lead User Acceptance Testing, cutovers, and post-launch stabilization.
  • Oversee platform setup, configuration, and maintenance across ad servers (e.g., Google Ad Manager), DSPs (e.g., DV360, The Trade Desk), OMS/workflow, and analytics tools.
  • Monitor delivery, pacing, margins, and revenue at risk; drive optimizations, manage makegoods, and ensure on-time, accurate reconciliations.
  • Drive automation (alerts, QA, trafficking, reconciliations) and build clear, up-to-date documentation and SOPs.
  • Manage vendor relationships and contracts; track license utilization and platform performance against KPIs.
  • Lead, coach, and scale a high-performing operations team; set SLAs, capacity plans, and career development paths.

Qualifications
  • 8+ years in digital advertising operations/ad tech/platform management; 5+ years in a leadership role.
  • Expertise with Google Ad Manager and programmatic platforms (DV360, The Trade Desk), OMS/workflow tools, and trafficking processes.
  • Proficiency with analytics/reporting (Power BI, Tableau, GA4); strong attention to data accuracy and reconciliations.
  • Excellent cross-functional communication, stakeholder management, and documentation skills.
  • Familiarity with tag management (e.g., Google Tag Manager) and troubleshooting ad tags.
  • Knowledge of VAST/VPAID, viewability/IVT, brand safety, header bidding, PMPs, and audience targeting.
  • Experience with platform migrations, change management, and UAT best practices.

Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs

About Us
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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