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Development Marketing Manager Jobs in Calgary, AB

Lead the development and end-to-end execution of integrated marketing campaigns to promote TELUS ... Manage partner marketing timelines, deliverables, and stakeholder communications to ensure seamless ...

Payworks is a leading workforce management solutions provider and multi-year winner of the Canada ... development opportunities. +Community-minded culture - Receive two paid days per year to volunteer ...

You're great at creating and managing campaigns across email, SMS, push notifications, and other ... Professional Development: You'll get the opportunity to attend professional development conferences ...

You're great at creating and managing campaigns across email, SMS, push notifications, and other ... Professional Development: You'll get the opportunity to attend professional development conferences ...

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager ... development programs | Employee assistance programs, including legal, financial planning, and ...

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Development Marketing Manager information

What skills and qualifications are needed to be a development marketing manager?

To thrive as a Development Marketing Manager, you need expertise in marketing strategy, fundraising, and project management, often supported by a degree in marketing, communications, or a related field. Familiarity with CRM systems, email marketing platforms, analytics tools, and digital marketing certifications is typically required. Strong communication, relationship-building, and leadership skills help you engage stakeholders and collaborate across departments. These skills ensure effective fundraising campaigns, donor engagement, and organizational growth.

What does a development marketing manager do?

A Development Marketing Manager is responsible for creating and implementing marketing strategies to support fundraising and donor engagement for organizations, often within the nonprofit or education sectors. They work closely with development and fundraising teams to promote campaigns, events, and initiatives that attract donors and increase contributions. Their duties may include managing digital marketing, overseeing communications, coordinating events, and analyzing campaign effectiveness. This role requires strong communication skills, strategic thinking, and experience in both marketing and fundraising.

How does a development marketing manager typically collaborate with fundraising or development teams?

A Development Marketing Manager works closely with fundraising or development teams to design and implement marketing strategies that support donor engagement and fundraising campaigns. This collaboration often involves coordinating messaging, creating targeted communications, and analyzing campaign effectiveness to optimize outreach efforts. Regular meetings and shared project management tools help ensure alignment on goals and timelines. By fostering open communication, the Development Marketing Manager helps maximize the impact of fundraising initiatives and ensures that marketing efforts are closely integrated with organizational development objectives.

What is the difference between Development Marketing Manager vs Fundraising Coordinator?

AspectDevelopment Marketing ManagerFundraising Coordinator
Primary FocusMarketing strategies to promote development initiativesOrganizing and executing fundraising events and campaigns
Required SkillsMarketing, communication, brandingFundraising, relationship building, event planning
Work EnvironmentMarketing departments, nonprofit organizationsNonprofits, charitable organizations, community groups
Common CertificationsMarketing certifications, nonprofit managementFundraising certifications, nonprofit certifications

The Development Marketing Manager focuses on promoting development efforts through marketing strategies, while the Fundraising Coordinator handles organizing fundraising activities. Both roles often work within nonprofit settings and require strong communication skills, but their core responsibilities differ in scope and focus.

What are popular job titles related to Development Marketing Manager jobs in Calgary, AB? For Development Marketing Manager jobs in Calgary, AB, the most frequently searched job titles are:
What job categories do people searching Development Marketing Manager jobs in Calgary, AB look for? The top searched job categories for Development Marketing Manager jobs in Calgary, AB are:

Sr Market Mgr

TELUS

Calgary, AB • On-site

Other

This job post has expired today. Applications are no longer accepted.


TELUS rating

8.2

Company rating: 8.2 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

23rd of 97 rated telecommunications companies


Job description

Description

Are you a passionate marketing leader who thrives at the intersection of loyalty strategy, campaign execution, and high-impact partnerships? Do you love building programs that create real value for customers and drive measurable growth? If so, we have an exciting opportunity for you!

The TELUS Rewards team is looking for a dynamic Senior Marketing Manager to champion and elevate our loyalty program - one of Canada's most exciting customer rewards ecosystems. This is a high-impact individual contributor role where you'll own the end-to-end marketing strategy and execution for TELUS Rewards, driving program awareness, member growth, and partnership activation with iconic brands like WestJet.

Here's the impact you'll make and what we'll accomplish together

As the Senior Marketing Manager, TELUS Rewards, you will be the driving force behind the program's marketing presence - internally and externally. Here's how:

Campaign Strategy & Execution

  • Lead the development and end-to-end execution of integrated marketing campaigns to promote TELUS Rewards across internal and external channels
  • Drive go-to-market strategies that increase program awareness, member acquisition, and engagement across Mobility & Home services
  • Champion personalization and segmentation strategies to deliver relevant, timely messaging across the full customer journey
  • Own campaign performance tracking, KPI reporting, and continuous optimization to maximize ROI and program impact

Partnership Marketing & Execution

  • Own the marketing execution for key Rewards partnerships, including flagship partners such as WestJet, from campaign brief through to activation and post-campaign analysis
  • Collaborate with Business Development and partner teams to develop co-branded campaigns that amplify the value of TELUS Rewards for members
  • Identify and evaluate new partnership marketing opportunities to enhance the program's value proposition and competitive positioning
  • Manage partner marketing timelines, deliverables, and stakeholder communications to ensure seamless execution

Program Growth & Member Engagement

  • Develop and execute strategies to grow the TELUS Rewards member base and increase active engagement within the program
  • Drive the evolution of the Rewards value proposition through compelling storytelling, offers, and member communications
  • Support channel readiness and integration of Rewards messaging across all customer acquisition and retention touchpoints
  • Lead competitive analysis across loyalty and telco sectors to identify growth opportunities and maintain market leadership

Cross-Functional Collaboration

  • Partner with Product, Technology, and Operations teams on program enhancements and new feature launches
  • Work with Brand and Communications teams to ensure consistent, on-brand Rewards messaging across all channels
  • Engage with Sales and Customer Care teams on channel enablement and Rewards program education
  • Collaborate with Finance on campaign budgeting, business casing, and financial planning for marketing initiatives
  • Coordinate with Legal, Regulatory, and Privacy teams to ensure all campaigns and partner activations meet compliance requirements
Qualifications

What You Bring

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • 5+ years of progressive marketing experience with a proven track record of delivering results
  • Demonstrated success leading integrated marketing campaigns from strategy through execution across multiple channels
  • Experience in partnership marketing, co-branded campaigns, or loyalty/rewards program marketing
  • Strong analytical skills - you're comfortable working with data and translating insights into actionable marketing strategies
  • Excellent project management capabilities with the ability to manage multiple campaigns and priorities simultaneously
  • Exceptional communication and presentation skills, with the ability to influence and collaborate with stakeholders at all levels
  • Proficiency in marketing analytics, KPI tracking, and performance optimization
  • Agility and adaptability to thrive in a fast-paced, dynamic environment
  • Entrepreneurial spirit - self-driven, proactive, and comfortable navigating ambiguity

Nice to Haves

  • Proven experience managing loyalty, rewards, or customer engagement programs
  • Experience in telecommunications, travel, or retail partnership marketing
  • Familiarity with TELUS Consumer Solutions, including wireless and wireline business units
  • Bilingual (English/French) is an asset
  • Experience with CRM platforms, marketing automation, and digital campaign tools

What TELUS employees say

Pay

Hours and flexibility

Workplace

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