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General Manager - Garden Center

Gold Family Farms Garden & Landscape Center (GLC)

Location: SW River Rd. Hillsboro, Oregon

About Gold Family Farms

Gold Family Farms is a leading wholesale nursery dedicated to growing exceptional plants and delivering outstanding customer experiences. As we expand into direct-to-consumer retail, we are launching the Gold Family Farms Garden & Landscape Center (GLC)—a premier destination for gardeners, homeowners, and outdoor living enthusiasts.

We are seeking an entrepreneurial and results-driven General Manager to build, lead, and grow this exciting new venture. This is a unique opportunity to create and scale a retail business from the ground up while helping shape the future of the Gold Family Farms brand.

Position Overview

The General Manager will lead all aspects of the Garden & Landscape Center, transforming a startup retail operation into a profitable, customer-focused business that serves as both a retail destination and an innovation platform for future farm-based experiences, events, and consumer products.

This position will work closely with ownership and senior leadership to drive growth, profitability, operational excellence, and long-term strategic development.

Key Responsibilities

Business Leadership

1. Oversee all retail operations, staffing, merchandising, inventory management, marketing execution, and customer experience initiatives.
2. Develop and execute annual business plans, budgets, and growth strategies.
3. Build systems, processes, and operational standards that support long-term success.

Financial Management

1. Own and manage the business P&L.
2. Drive revenue growth, profitability, cash flow, and operational efficiency.
3. Monitor budgets, labor costs, inventory productivity, and key performance indicators.
4. Evaluate and recommend capital investments and expansion opportunities.

Customer Experience & Retail Operations

1. Create an engaging and memorable customer experience that reflects the Gold Family Farms brand.
2. Ensure excellence in merchandising, store presentation, signage, customer service, and seasonal displays.
3. Develop programs that increase customer loyalty and repeat business.

Team Development

1. Recruit, train, coach, and develop a high-performing team.
2. Foster a culture of accountability, continuous improvement, teamwork, and exceptional customer service.
3. Build leadership capabilities within the organization and develop future managers.

Inventory & Merchandising

1. Partner closely with Gold Family Farms Wholesale to optimize inventory flow and product assortment.
2. Analyze inventory performance, turnover, seasonal demand, and margin opportunities.
3. Ensure a curated product mix that aligns with customer needs and business objectives.

Marketing & Community Engagement

1. Increase brand awareness through local partnerships, educational programming, workshops, events, and customer engagement initiatives.
2. Lead customer acquisition and retention strategies, including CRM and loyalty programs.
3. Serve as a visible ambassador for the Garden & Landscape Center within the community.

Strategic Growth

1. Lead implementation of approved growth initiatives and business milestones.
2. Evaluate opportunities in farm products, workshops, events, and future agritourism experiences.
3. Support the long-term vision of establishing GLC as a flagship destination within the region.

What Success Looks Like

1. Success in this role will be measured through:
2. Revenue and profitability growth
3. Gross margin and EBITDA performance
4. Customer growth and retention
5. Average transaction value
6. Inventory productivity and accuracy
7. Labor efficiency and operational performance
8. Team development and leadership bench strength
9. Successful execution of strategic growth initiatives

Qualifications - Required

1. 5+ years of proven leadership experience with responsibility for business operations and team management.
2. Previous success building, growing, or scaling operations.
3. Strong financial abilities with experience managing P&L, budgets, forecasting, and inventory.
4. Entrepreneurial mindset with the ability to create systems, solve problems, and drive results in a dynamic environment.

Qualifications - Preferred

Experience in one or more of the following:

1. Garden centers
2. Nurseries
3. Agricultural retail
4. Hospitality
5. Agritourism
6. Outdoor living retail

Plant and horticultural knowledge is helpful but not required. We place greater value on leadership ability and the capacity to build and grow a successful operation.

Why Join Gold Family Farms?

This is more than a retail management position, it is an opportunity to build something exceptional. The General Manager will play a critical role in shaping a new business, influencing company strategy, and creating an agri-tourism destination that serves customers, strengthens the Gold Family Farms brand, and drives future growth.

If you are an entrepreneurial leader who thrives on building teams, developing businesses, and creating outstanding customer experiences, we encourage you to apply.