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Destination Marketing Manager Jobs in Wisconsin (NOW HIRING)

Destination Pet LLC

WI · On-site

$140 - $150/hr

Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and ... The Senior Lifecycle Marketing Manager plays a critical role in driving customer retention, repeat ...

Harvard Business School Publishing Corporation

WI · On-site

$120 - $135/hr

Harvard Business Publishing (HBP) - the leading destination for innovative management thinking. We ... As the Senior Product Marketing Manager, Harvard Business Impact (HBI) - Education, you will shape ...

Spichamber

WI · On-site

$140 - $190/hr

Lead the execution and management of strategic tourism development programs and certifications, such as the Destination Marketing Accreditation Program (DMAP), Certified Tourism Ambassadors (CTA ...

Destination Madison

Events Manager

Madison, WI · On-site +1

$57K - $65K/yr

As a member of Destination Madison's Brand Strategy and Communications Division, this full-time, salaried position reports to a Senior Marketing Manager or higher. About Us At Destination Madison, we ...

Destination Madison

Events Manager

Madison, WI · On-site +1

$57K - $65K/yr

As a member of Destination Madison's Brand Strategy and Communications Division, this full-time, salaried position reports to a Senior Marketing Manager or higher. About Us At Destination Madison, we ...

Destination Marketing Association International

WI · On-site

$113 - $138/hr

... Management (CZM). The Park Board is funded primarily through Hotel Occupancy Tax (HOT) and beach ... Our vision is to create it a tourist destination that promises an exciting variety of experiences ...

C2 Staffing

Digital Project Manager

Milwaukee, WI · On-site +1

$80K - $110K/yr

The right candidate balances strong digital project management with an account-service mindset ... to destination marketing, tourism, lifestyle, or outdoor brands Not your type of gig, but know ...

Destination Pet

General Manager

Oshkosh, WI · On-site

$50K - $65K/yr

As the General Manager, you'll lead the day-to-day operations of the center while building a ... Destination Pet's Support Teams-including Operations, Human Resources, Marketing, Facilities ...

Hotels

Area Director of Marketing

Milwaukee, WI

... destinations. Reporting directly to the Vice President of Marketing and partnering closely with the Managing Director, General Managers, and Area Director Leaders, this individual will lead a team of ...

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Destination Marketing Manager information

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$33.3K

$84.3K

$146.9K

How much do destination marketing manager jobs pay per year?

As of Aug 25, 2026, the average yearly pay for destination marketing manager in Wisconsin is $84,269.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,600.00 and $98,900.00 per year, depending on experience, location, and employer.

What does a destination marketing manager do?

A Destination Marketing Manager is responsible for promoting a specific location, such as a city, region, or country, to attract tourists and business travelers. They develop and implement marketing strategies, coordinate campaigns, and collaborate with local businesses, tourism boards, and government agencies. Their goal is to increase visitor numbers, enhance the destination’s image, and boost economic growth through tourism.

How does a destination marketing manager typically collaborate with local stakeholders to promote a region?

Destination Marketing Managers frequently work alongside local tourism boards, hospitality businesses, government agencies, and community organizations to craft cohesive marketing strategies. Effective collaboration ensures that promotional campaigns accurately reflect the region's unique attractions and align with stakeholder goals. Regular meetings, joint events, and feedback sessions are common, fostering strong relationships and enabling the manager to coordinate resources and messaging for maximum impact. This collaborative approach is essential for building a unified brand and attracting more visitors to the destination.

What are the key skills and qualifications needed to thrive as a destination marketing manager, and why are they important?

To thrive as a Destination Marketing Manager, you need expertise in marketing strategy, tourism trends, and project management, typically supported by a degree in marketing, tourism, or a related field. Familiarity with digital marketing tools, CRM platforms, social media analytics, and sometimes certifications like Certified Destination Management Executive (CDME) are valuable. Excellent communication, creativity, and relationship-building abilities make someone stand out in this position. These skills ensure successful promotion of destinations, effective stakeholder engagement, and measurable growth in tourism and local economic impact.

What is the difference between Destination Marketing Manager vs Tourism Marketing Coordinator?

AspectDestination Marketing ManagerTourism Marketing Coordinator
CredentialsBachelor's degree in marketing, tourism, or related field; experience in destination marketingSimilar educational background; entry-level or mid-level experience in tourism marketing
Work EnvironmentStrategic planning, campaign management, overseeing marketing initiatives for destinationsAssists in marketing campaigns, coordinates events, supports promotional activities
Employer & Industry UsageTravel boards, tourism bureaus, destination marketing organizationsTravel agencies, tourism offices, hospitality companies

The Destination Marketing Manager focuses on developing and executing strategic marketing plans to promote specific destinations, often overseeing teams and budgets. The Tourism Marketing Coordinator supports these efforts through campaign coordination and event assistance. While both roles require similar credentials, the manager role involves higher-level planning and decision-making, whereas the coordinator role is more execution-focused.

How much does a destination marketing manager make?

A destination marketing manager typically earns between $50,000 and $100,000 annually, depending on experience, location, and organization size. Salaries can vary based on skills in marketing, tourism, and project management, as well as certifications and industry knowledge.

Is a destination marketing manager a high paying job?

A destination marketing manager's salary varies based on experience, location, and organization size, but it is generally considered a mid to high-level marketing role with competitive compensation. Professionals in this position often have skills in strategic planning, digital marketing, and data analysis, which can influence earning potential.

What are the most commonly searched types of Destination Marketing jobs in Wisconsin?

The most popular types of Destination Marketing jobs in Wisconsin are:

What are popular job titles related to Destination Marketing Manager jobs in Wisconsin?

For Destination Marketing Manager jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Destination Marketing Manager jobs in Wisconsin look for?

The top searched job categories for Destination Marketing Manager jobs in Wisconsin are:

What cities in Wisconsin are hiring for Destination Marketing Manager jobs?

Cities in Wisconsin with the most Destination Marketing Manager job openings:

Destination Marketing Manager jobs near you
Infographic showing various Destination Marketing Manager job openings in Wisconsin as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $84,269 per year, or $40.5 per hour.

Senior Marketing Manager - Entertainment

Radisson, WI • On-site

Greenleaf Hospitality Group

6.4

Company rating: 6.4 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

Great coworkers

People enjoy working here

Respectful managers

Learn more about Greenleaf Hospitality Groupexternal

Full-time

Re-posted 10 days ago

Job description

Job Description
Overview
Greenleaf Hospitality Group is building the future of sports, entertainment, and hospitality in Southwest Michigan. As the operator of the Kalamazoo Event Center, we're creating a premier destination that will bring people together through concerts, sporting events, community celebrations, and unforgettable experiences.
Opening in Fall 2027, the Kalamazoo Event Center will host concerts, family shows, comedy, community events, and serve as the home of Western Michigan University Hockey and Basketball and the Kalamazoo Wings.
We're looking for a Senior Marketing Manager to join the team well before opening, playing a critical role in developing the venue's brand, launching one of Michigan's most anticipated entertainment destinations, and driving long-term audience growth.
This role will lead the development and activation of the marketing strategy for concerts, comedy, family entertainment, community events, and other non-tenant programming at the Kalamazoo Event Center. Joining the team ahead of the venue's Fall 2027 opening, the Senior Marketing Manager will play a key role in bringing the Kalamazoo Event Center's entertainment vision to life. Along the way, this role will help lead marketing efforts for the final concert and entertainment season at Wings Event Center, honoring its legacy while introducing audiences to the future of live entertainment in downtown Kalamazoo.
Working alongside the broader Greenleaf Hospitality Group marketing team, this individual will collaborate with promoters, community organizations, agency partners, and media partners to develop and execute integrated marketing campaigns, maximize advertising opportunities through paid and trade partnerships, and drive audience growth through innovative promotional strategies. As the venue opens, this role will transition into leading the ongoing marketing of the Kalamazoo Event Center's entertainment programming while supporting enterprise initiatives that strengthen the Greenleaf Hospitality Group brand through cross-promotional opportunities and shared storytelling.
What You'll Be Doing
May include, but not be limited to:
  • Develop and execute integrated marketing campaigns for concerts, comedy, family entertainment, community events, and other non-tenant programming at the Kalamazoo Event Center.
  • Manage the media and promotional execution of those campaigns, including advertising placements, media buys, promotional partnerships, and paid and trade opportunities across digital and traditional channels to maximize reach, ticket sales, and return on investment.
  • Serve as a key member of the venue's opening team, activating pre-opening marketing plans, audience development initiatives, and launch campaigns leading up to the Fall 2027 opening.
  • Build and maintain strong relationships with building tenants, promoters, touring partners, artist representatives, media partners, community organizations, tourism stakeholders, and strategic business partners.
  • Assist in annual marketing planning, campaign strategy, event marketing calendars, budget management, and performance reporting for assigned entertainment and community programming.
  • Oversee the development of creative assets including advertising, digital content, video, signage, email campaigns, social media, and promotional materials while ensuring brand consistency.
  • Collaborate closely with booking, ticketing, sponsorship, premium sales, guest experience, operations, and leadership to ensure seamless execution of event marketing plans.
  • Collaborate with members of the Greenleaf Hospitality Group marketing team on enterprise campaigns and cross-promotional opportunities that support entertainment programming and elevate awareness of the Kalamazoo Event Center.
  • Identify opportunities to leverage concerts, special events, and entertainment programming to strengthen awareness of both the Kalamazoo Event Center and Greenleaf Hospitality Group.
  • Identify new audience development opportunities through community partnerships, grassroots initiatives, influencer collaborations, tourism partnerships, and regional outreach.
  • Analyze campaign performance, ticket sales trends, customer insights, and market data to optimize marketing investments, drive attendance, and support revenue growth.
  • Opportunity to supervise interns and future marketing team members as Greenleaf Hospitality Group and the Kalamazoo Event Center continues to grow.
  • Represent the Kalamazoo Event Center and Greenleaf Hospitality Group at community events, promoter meetings, and business development opportunities as needed.
What We're Looking For
  • Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field (or equivalent experience).
  • 6-8+ years of progressive marketing experience within live entertainment, sports, hospitality, tourism, destination marketing, or venue marketing.
  • Demonstrated success leading integrated marketing campaigns from strategy through execution with measurable business results.
  • Experience managing advertising budgets, media planning, agency relationships, and paid media campaigns.
  • Strong strategic thinking with the ability to balance long-term planning with day-to-day execution.
  • Excellent project management and organizational skills with the ability to lead multiple high-profile initiatives simultaneously.
  • Outstanding written, verbal, and presentation skills.
  • Proven ability to build trusted relationships with executive leadership, promoters, media partners, agencies, sponsors, community organizations, and other key stakeholders.
  • Strong understanding of digital marketing, CRM, social media, email marketing, paid media, website management, marketing analytics, and audience development strategies.
  • Self-motivated, collaborative, and comfortable working in a fast-paced environment with evolving priorities.
  • Willingness to work evenings, weekends, and holidays in support of events and venue activities.
Preferred Qualifications
  • Experience marketing concerts, festivals, performing arts, sports, or other live entertainment properties.
  • Experience working directly with promoters, touring productions, artist management, or ticketing platforms.
  • Experience launching a new venue, destination, entertainment property, or major brand initiative.
  • Experience negotiating advertising partnerships, media trade agreements, and promotional collaborations.
  • Familiarity with venue operations and the live entertainment industry.
  • Experience working with agencies, creative partners, or cross-functional marketing teams.

Why Join the Team?
Few marketers have the opportunity to launch an entertainment venue from the ground up. As part of the opening team, you'll help define how the Kalamazoo Event Center is introduced to the community, shape its brand, and create the campaigns that establish it as one of the Midwest's premier destinations for sports, entertainment, and community events.
You'll also have the opportunity to contribute to the continued growth of Greenleaf Hospitality Group, helping connect one of the region's most transformative developments with a portfolio of hospitality, dining, sports, and entertainment brands that have been creating memorable experiences in Southwest Michigan for decades.
About Greenleaf Hospitality Group
Greenleaf Hospitality Group (GHG) is a locally owned company committed to creating exceptional experiences in dining, lodging, sports, and entertainment in Kalamazoo, Michigan. For more than 25 years, GHG has welcomed over 33 million guests and grown to include 12 unique brands, including the Radisson Plaza Hotel & Suites, Burdick's Bar & Grill, Brick + Brine, Wings Event Center, Kalamazoo Country Club, and the upcoming Kalamazoo Event Center.
With a team of more than 900 hospitality professionals, GHG continues to foster community connections through innovative, guest-obsessed hospitality. As the operator of the Kalamazoo Event Center, Greenleaf Hospitality Group is helping shape the future of live entertainment and community experiences in Southwest Michigan.

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