Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Quick apply
Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...
Senior SEM Specialist
Mobile, AL · On-site
$77K - $95K/yr
Develop, execute, and optimize SEM campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Demand Gen, YouTube, and remarketing initiatives. Manage ...
Senior SEM Specialist
Mobile, AL · On-site
$77K - $95K/yr
Develop, execute, and optimize SEM campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Demand Gen, YouTube, and remarketing initiatives. Manage ...
Senior SEM Specialist
$73K - $90K/yr
Develop, execute, and optimize SEM campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Demand Gen, YouTube, and remarketing initiatives. Manage ...
Senior SEM Specialist
$73K - $90K/yr
Develop, execute, and optimize SEM campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Demand Gen, YouTube, and remarketing initiatives. Manage ...
Senior SEM Specialist
Montgomery, AL · On-site
$77K - $95K/yr
Develop, execute, and optimize SEM campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Demand Gen, YouTube, and remarketing initiatives. Manage ...
Senior SEM Specialist
Montgomery, AL · On-site
$77K - $95K/yr
Develop, execute, and optimize SEM campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Demand Gen, YouTube, and remarketing initiatives. Manage ...
Senior SEM Specialist
Birmingham, AL · On-site
$73K - $90K/yr
Develop, execute, and optimize SEM campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Demand Gen, YouTube, and remarketing initiatives. Manage ...
Senior SEM Specialist
Birmingham, AL · On-site
$73K - $90K/yr
Develop, execute, and optimize SEM campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Demand Gen, YouTube, and remarketing initiatives. Manage ...
Senior SEM Specialist
$77K - $95K/yr
Develop, execute, and optimize SEM campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Demand Gen, YouTube, and remarketing initiatives. Manage ...
Senior SEM Specialist
$77K - $95K/yr
Develop, execute, and optimize SEM campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Demand Gen, YouTube, and remarketing initiatives. Manage ...
Senior SEM Specialist
$77K - $95K/yr
Develop, execute, and optimize SEM campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Demand Gen, YouTube, and remarketing initiatives. Manage ...
Senior SEM Specialist
$77K - $95K/yr
Develop, execute, and optimize SEM campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Demand Gen, YouTube, and remarketing initiatives. Manage ...
Marketing Director
Birmingham, AL · On-site
Our agents integrate directly with each practice's EHR, practice management, and phone systems, and ... Proven demand-gen results in B2B SaaS -- you've owned a pipeline number, not just activities * Full ...
Quick apply
Marketing Director
Birmingham, AL · On-site
Our agents integrate directly with each practice's EHR, practice management, and phone systems, and ... Proven demand-gen results in B2B SaaS -- you've owned a pipeline number, not just activities * Full ...
Marketing Director
Birmingham, AL · On-site
Our agents integrate directly with each practice's EHR, practice management, and phone systems, and ... Proven demand-gen results in B2B SaaS - you've owned a pipeline number, not just activities * Full ...
Marketing Director
Birmingham, AL · On-site
Our agents integrate directly with each practice's EHR, practice management, and phone systems, and ... Proven demand-gen results in B2B SaaS - you've owned a pipeline number, not just activities * Full ...
Our agents integrate directly with each practice's EHR, practice management, and phone systems, and ... Proven demand-gen results in B2B SaaS - you've owned a pipeline number, not just activities * Full ...
Our agents integrate directly with each practice's EHR, practice management, and phone systems, and ... Proven demand-gen results in B2B SaaS - you've owned a pipeline number, not just activities * Full ...
$113K - $113K/yr
The position owns the decision-making forums, demand-intake discipline, vendor and technology ... Align the portfolio with emerging innovation and next-gen capability, ensuring the ...
$113K - $113K/yr
The position owns the decision-making forums, demand-intake discipline, vendor and technology ... Align the portfolio with emerging innovation and next-gen capability, ensuring the ...
$113K - $113K/yr
The role owns the decision-making forums, demand-intake discipline, vendor and technology ... Align the portfolio with emerging innovation and next-gen capability, ensuring the roadmap ...
$113K - $113K/yr
The role owns the decision-making forums, demand-intake discipline, vendor and technology ... Align the portfolio with emerging innovation and next-gen capability, ensuring the roadmap ...
Perform procurement support, demand planning, and budget-related logistics analysis * Utilize ... Proficiency with Army Vantage, DoW Gen AI, FMSweb, and DLA applications. * Knowledge of the Army ...
Perform procurement support, demand planning, and budget-related logistics analysis * Utilize ... Proficiency with Army Vantage, DoW Gen AI, FMSweb, and DLA applications. * Knowledge of the Army ...
Perform procurement support, demand planning, and budget-related logistics analysis * Utilize ... Proficiency with Army Vantage, DoW Gen AI, FMSweb, and DLA applications. * Knowledge of the Army ...
Perform procurement support, demand planning, and budget-related logistics analysis * Utilize ... Proficiency with Army Vantage, DoW Gen AI, FMSweb, and DLA applications. * Knowledge of the Army ...
Perform procurement support, demand planning, and budget-related logistics analysis * Utilize ... Proficiency with Army Vantage, DoW Gen AI, FMSweb, and DLA applications. * Knowledge of the Army ...
Perform procurement support, demand planning, and budget-related logistics analysis * Utilize ... Proficiency with Army Vantage, DoW Gen AI, FMSweb, and DLA applications. * Knowledge of the Army ...
Perform procurement support, demand planning, and budget-related logistics analysis * Utilize ... Proficiency with Army Vantage, DoW Gen AI, FMSweb, and DLA applications. * Knowledge of the Army ...
Perform procurement support, demand planning, and budget-related logistics analysis * Utilize ... Proficiency with Army Vantage, DoW Gen AI, FMSweb, and DLA applications. * Knowledge of the Army ...
... media management, and multi-channel campaigns to drive awareness and lead-gen activities to ... Develop and lead a digital-first, demand generation team to plan and execute end-to-end demand ...
... media management, and multi-channel campaigns to drive awareness and lead-gen activities to ... Develop and lead a digital-first, demand generation team to plan and execute end-to-end demand ...
Demand Gen Manager information
See Alabama salary details
$22.2K - $29.7K
9% of jobs
$29.7K - $37.3K
15% of jobs
$37.9K is the 25th percentile. Wages below this are outliers.
$37.3K - $44.8K
17% of jobs
The median wage is $47.4K / yr.
$44.8K - $52.4K
27% of jobs
$57K is the 75th percentile. Wages above this are outliers.
$52.4K - $59.9K
12% of jobs
$59.9K - $67.4K
8% of jobs
$67.4K - $75K
4% of jobs
$75K - $82.5K
3% of jobs
$82.5K - $90.1K
2% of jobs
$90.1K - $97.6K
2% of jobs
$97.6K - $105.1K
1% of jobs
$22.2K
$54K
$105.1K
How much do demand gen manager jobs pay per year?
As of Aug 6, 2026, the average yearly pay for demand gen manager in Alabama is $53,953.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,100.00 and $62,100.00 per year, depending on experience, location, and employer.
What is the difference between Demand Gen Manager vs Content Marketing Manager?
| Aspect | Demand Gen Manager | Content Marketing Manager |
|---|---|---|
| Primary Focus | Driving lead generation and demand through campaigns | Creating and managing content to engage and educate audiences |
| Skills & Certifications | Marketing automation, analytics, campaign management | Content creation, SEO, storytelling, content strategy |
| Work Environment | Marketing teams, campaign platforms, analytics tools | Content teams, editorial calendars, CMS platforms |
| Industry Usage | Common in B2B and B2C marketing for lead generation | Used across industries for brand awareness and engagement |
While both roles are essential in marketing, the Demand Gen Manager focuses on generating leads and demand through targeted campaigns, whereas the Content Marketing Manager emphasizes creating valuable content to attract and retain audiences. Understanding these differences helps organizations align their marketing strategies effectively.
Is demand generation a good career?
Demand generation is a valuable career in marketing focused on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers often require skills in data analysis, marketing automation tools, and cross-functional collaboration, making it a dynamic and growing field with opportunities for advancement.
What does a demand gen manager do?
A demand gen manager develops and executes marketing strategies to generate leads and increase demand for a company's products or services. They often use digital marketing channels, analytics tools, and campaign management to target potential customers and support sales growth. Strong skills in marketing automation, data analysis, and content creation are essential for this role.
What are the key skills and qualifications needed to thrive as a demand gen manager?
To thrive as a Demand Gen Manager, you need expertise in marketing strategy, campaign management, data analysis, and a solid understanding of lead generation best practices—often supported by a marketing or business degree. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong project management, communication, and creative problem-solving skills help distinguish top performers in this role. These competencies are crucial for driving qualified leads, optimizing campaigns, and achieving revenue goals in competitive markets.
How does a demand gen manager typically collaborate with sales and product teams to achieve lead generation goals?
A Demand Gen Manager works closely with sales and product teams by aligning marketing campaigns with sales objectives and product launches. Regular meetings are held to share insights on target audiences, messaging, and campaign performance, ensuring seamless handoff of qualified leads to the sales team. This collaboration helps tailor marketing strategies for different buyer personas and enables quick adjustments based on feedback from sales and product teams. Effective communication and data sharing are key to driving successful lead generation and conversion.
How much does a demand generation manager make?
A demand generation manager typically earns between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand markets can offer higher salaries, often supplemented with bonuses and benefits. Strong skills in marketing automation tools and data analysis can also influence compensation.
What are popular job titles related to Demand Gen Manager jobs in Alabama? For Demand Gen Manager jobs in Alabama, the most frequently searched job titles are:
What job categories do people searching Demand Gen Manager jobs in Alabama look for? The top searched job categories for Demand Gen Manager jobs in Alabama are:
What cities in Alabama are hiring for Demand Gen Manager jobs? Cities in Alabama with the most Demand Gen Manager job openings:
Full-time
Re-posted 25 days ago
Job description
DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.
We're looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance.
What you'll do
- Own and execute DemandFactor's marketing strategy
- Lead demand-gen, ABM, and digital performance programs
- Build a strong brand and high-impact content engine
- Partner closely with Sales to drive full-funnel results
- Manage marketing KPIs, analytics, attribution, and budget
- Build and grow the marketing team
What we're looking for
- 7–10+ years in B2B marketing (demand gen, performance, growth)
- Proven success in driving measurable pipeline and ROI
- Experience building marketing functions from the ground up
- Strong analytical, strategic, and leadership skills
- Excellent communication and execution abilities
Why DemandFactor
- High-impact leadership role
- Full ownership and autonomy to shape marketing
- Data-driven, innovative environment
- Flexible, remote workplace