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Job Overview: 

The Director, National Account Sales is directly responsible for developing strategy and leading execution of HLF’s Commercial National Account business for North America. This role is responsible for strategic planning and tactical customer targeting of commercial national accounts; creating and nurturing business relationships that enable large volume sales and strategically important anchor business for the enterprise.

Consideration will be given for this role to be performed remotely within the US.

Essential Duties and responsibilities 

• Align National Account strategy and execution to HLF’s strategic direction, priorities, and business objectives.
• Identify growth opportunities and external market trends to inform resource allocation and focus.
• Develop and deliver annual National Account sales plans across North America to achieve volume, revenue, and profit targets.
• Manage assigned accounts by monitoring market and competitive dynamics; proactively mitigate risks and threats.
• Drive profitable growth by leveraging full commercial levers to optimize pricing, mix, and returns.
• Build and maintain executive-level relationships with large operator customers; lead regular business reviews and issue resolution.
• Leverage HLF Data & Insights to create and execute multi-year customer and category (seafood) growth strategies.
• Lead, develop, and enable a high-performing National Account team through strong communication, cross-functional collaboration, and access to tools/training.

Qualifications 

• University degree in Business, Commerce, or a related field.
• 10+ years of sales leadership experience in North American Foodservice; Foodservice CPG/food industry experience required.
• Proven ability to develop and execute growth strategies, manage distribution channels, and build brands/value propositions.
• Strong negotiation, conflict resolution, and people leadership skills; effective team builder and cross-functional partner.
• Commercial and analytical acumen, including financial/accounting knowledge, problem-solving capability, and proficiency with Microsoft Office.
• Demonstrated passion for putting customers and consumers at the heart of their work
• Strong ‘all hands on deck’ mentality, knowing that as a team we can strive and win as a team

Current employees please note: this position is referral bonus eligible! See our policy for more details.

What's in it for you?

Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

• Competitive Salary
• Heath, dental & vision coverage
• Pay for performance incentives 
• Employee & Family assistance programs
• Wellness Programs
• Retirement Planning
• Supplemental Parental Leaves
• Disability Support
• Family friendly Flex policies & Summer hours
• Volunteer hours
• Learning and mentorship opportunities
• Safety focused work environment

About High Liner Foods

Founded in 1899 in Lunenburg, Nova Scotia, High Liner Foods has grown from a small salt fish company into a leading North American processor and marketer of value-added frozen seafood. Our trusted brands — including High Liner, Fisher Boy, Mirabel, Sea Cuisine, C.Wirthy & Co, Mrs. Paul’s, Van de Kamp’s, and Icelandic Seafood — are enjoyed by families, restaurants, and institutions across Canada and the United States.

Guided by our purpose of Reimagining Seafood to Nourish Life, we combine over a century of expertise with innovation, consumer insight, and responsible practices to deliver high-quality seafood people can trust.

At High Liner Foods, we are a people-first organization. We invest in our employees through development opportunities, collaborative teamwork, and a culture where safety, well-being, and growth are priorities. Whether in our offices, plants, or distribution teams, our people work together to deliver excellence and drive the future of seafood.

Our Values

Serve with Purpose – We put our customers and consumers at the heart of everything we do, creating quality products that help to nourish lives and foster connections that go beyond the plate. 

Do the Right Thing – We lead with integrity, act responsibly, and make choices that support our people, our partners, and our planet. .

Innovate & Reimagine – We challenge the norm, embrace fresh ideas, and turn innovation into impact. 

All Hands on Deck – Powered by people and driven by purpose, we lead with courage, hold one another accountable, and celebrate as a team

Ready to make waves with us? Join High Liner Foods and help shape the future of seafood.

To learn more please visit our Career/LinkedIn/Indeed page

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