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Dealership Manager Jobs in Santa Rosa, CA (NOW HIRING)

Table Games Dealer STATUS: Full Time or Part-time FLSA: Non-Exempt REPORTS TO: Floor Supervisor ... to manage a number of priorities simultaneously and meet deadlines. 3. Must be able to respond ...

Business Development Manager Company Description Victory Automotive Group is family owned ... Our continued commitment is to improve our dealerships and services to satisfy our customer's wants ...

Business Development Manager Company Description Victory Automotive Group is family owned ... Our continued commitment is to improve our dealerships and services to satisfy our customer's wants ...

Service Concierge

Napa, CA · On-site

$20.25 - $26/hr

The ideal candidate has experience in a large-volume dealership, and some supervisory or management experience. They must have a strong sales aptitude, excellent communication, and interpersonal ...

The ideal candidate has experience in a large-volume dealership, and some supervisory or management experience. They must have a strong sales aptitude, excellent communication, and interpersonal ...

F&I Manager

Napa, CA · On-site

$36.50 - $210/hr

Previous hands‑on Finance Manager experience at an automotive dealership required * Calculate figures and finances * Experience selling new and used vehicles * Engage customers early in the sale

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Dealership Manager information

See Santa Rosa, CA salary details

$10

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How much do dealership manager jobs pay per hour?

As of Aug 24, 2026, the average hourly pay for dealership manager in Santa Rosa, CA is $28.81, according to ZipRecruiter salary data. Most workers in this role earn between $18.94 and $35.72 per hour, depending on experience, location, and employer.

What is a dealership manager?

Dealership managers are responsible for overseeing all operations within an automotive dealership, including sales, service, finance, and customer relations. They ensure the dealership meets its sales targets, manages staff, maintains inventory, and delivers excellent customer service. Dealership managers also handle budgeting, marketing, and compliance with industry regulations. Their leadership is crucial for profitability and reputation of the dealership.

What are the key skills and qualifications needed to thrive as a dealership manager?

To thrive as a Dealership Manager, you need strong leadership, sales acumen, inventory management, and a background in business or automotive fields, often supported by relevant experience or a degree. Familiarity with dealership management systems (DMS), CRM software, and automotive sales platforms is essential. Exceptional customer service, problem-solving abilities, and team motivation set top managers apart. These competencies drive sales performance, ensure operational efficiency, and create a positive environment for both staff and customers.

How does a dealership manager typically balance sales targets with customer satisfaction goals?

A Dealership Manager must strategically balance achieving sales targets while ensuring high levels of customer satisfaction. This involves setting realistic goals for the sales team, providing ongoing training, and implementing customer-centric processes. Managers often monitor customer feedback and work closely with sales and service departments to resolve issues quickly, fostering repeat business and a positive reputation. Collaboration with team members and regular performance reviews help maintain this balance and support both short-term results and long-term growth.

What is the difference between Dealership Manager vs Sales Manager?

AspectDealership ManagerSales Manager
Required CredentialsExperience in automotive sales, dealership operations, and often a valid driver’s licenseExperience in sales, leadership skills, and sometimes industry-specific certifications
Work EnvironmentAutomotive dealership setting, overseeing multiple departmentsSales department, focusing on team management and customer acquisition
Employer & Industry UsageUsed in automotive retail, managing overall dealership performanceUsed across various industries, managing sales teams and strategies

The Dealership Manager oversees the entire dealership operations, including sales, service, and administration, while the Sales Manager focuses specifically on leading the sales team and driving revenue through customer sales. Both roles require sales experience and leadership skills, but the Dealership Manager has broader responsibilities across the dealership.

What does a dealership manager do at a dealership?

A dealership manager oversees the daily operations of a vehicle dealership, including sales, service, and customer relations. They manage staff, ensure sales targets are met, handle budgets, and maintain compliance with industry regulations, often using management software and requiring strong leadership skills.

What cities near Santa Rosa, CA are hiring for Dealership Manager jobs?

Cities near Santa Rosa, CA with the most Dealership Manager job openings:

Infographic showing various Dealership Manager job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $59,922 per year, or $28.8 per hour.

Western Technical Field Manager

TPI Global Solutions

Sonoma, CA • On-site

Other

Posted 12 days ago


Job description

Technical Field Manager – German Automotive Experience Preferred


📍 Location: Metro Bay Area (Field-Based)


🚗 Travel: Local dealership support with limited overnight travel

Are you a seasoned automotive technician or dealership technical specialist who enjoys solving complex diagnostic challenges and helping others succeed? We are seeking a Technical Field Manager to provide advanced technical support to a network of automotive dealerships and serve as a key technical resource between dealers and the manufacturer.


This role is ideal for someone with deep expertise in German automotive brands, especially Volkswagen (VW), Audi, or Mercedes-Benz, who thrives on troubleshooting difficult vehicle concerns, mentoring dealership teams, and driving long-term solutions.


What You’ll Do

✔ Support approximately 17 dealerships throughout the Metro Bay Area

✔ Partner directly with dealership technicians to diagnose and resolve complex vehicle issues

✔ Manage and monitor open technical service cases through resolution

✔ Investigate recurring technical concerns and perform root cause analysis

✔ Develop detailed technical reports outlining findings, repair challenges, and recommended corrective actions

✔ Act as the primary technical liaison between dealerships and the manufacturer

✔ Help improve dealer repair processes and overall technical performance


What We’re Looking For

7–10+ years of automotive technical experience

✅ Previous dealership technical support, field technical specialist, or dealer management experience

✅ Strong background with Volkswagen or Audi preferred

✅ Mercedes-Benz Master Technicians with extensive German automotive experience encouraged to apply

✅ Advanced diagnostic and troubleshooting skills

✅ Strong technical documentation and communication abilities

✅ Ability to build strong relationships with dealership teams


Travel Details

🚘 Primarily supporting dealerships within the Metro Bay Area

🏨 Overnight travel approximately 1–2 nights per month

✈️ Additional travel opportunities once or twice per year


Ideal Backgrounds

  • VW Technical Specialist
  • Audi Technical Specialist
  • German Automotive Master Technician
  • Mercedes-Benz Master Technician
  • Dealer Technical Support Specialist
  • Field Service Engineer (Automotive)
  • Automotive Diagnostic Specialist
  • Dealership Service Manager with strong technical expertise


If you have a passion for solving complex automotive challenges and supporting technicians at the highest level, we’d love to connect!

Apply today to learn more about this opportunity.