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Dealership General Manager Jobs in Baton Rouge, LA

Schulte

Assistant General Manager

Baton Rouge, LA · On-site

Dealing with customer complaints and comments * Addressing problems and troubleshooting * Ensuring ... Minimum of two (2) years' experience as an Assistant General Manager * Bachelor's Degree in ...

Wingstop

General Manager

Baton Rouge, LA · On-site

The primary role of the General Manager will be to work in tandem with the District Manager to ... when dealing with difficult situations Ongoing learner; exhibits insatiable curiosity and an ...

Wingstop

General Manager

Baton Rouge, LA · On-site

The primary role of the General Manager will be to work in tandem with the District Manager to ... when dealing with difficult situations Ongoing learner; exhibits insatiable curiosity and an ...

Wingstop

General Manager

Prairieville, LA

The primary role of the General Manager will be to work in tandem with the District Manager to ... when dealing with difficult situations Ongoing learner; exhibits insatiable curiosity and an ...

Wingstop

General Manager

Gonzales, LA · On-site

The primary role of the General Manager will be to work in tandem with the District Manager to ... when dealing with difficult situations Ongoing learner; exhibits insatiable curiosity and an ...

Marriott

Assistant General Manager

Baton Rouge, LA

Assists the General Manager in leading the team in the development and implementation of property ... Takes proactive approaches when dealing with guest concerns. Assists employees in understanding ...

New

Marriott

Assistant General Manager

Baton Rouge, LA · On-site

Assists the General Manager in leading the team in the development and implementation of property ... Takes proactive approaches when dealing with guest concerns. Assists employees in understanding ...

New

Workstream

District Manager

Denham Springs, LA · On-site

$90 - $120/hr

The District Manager provides leadership, oversees the staff, and assists the General Manager to ... Maintains a calm, tactful demeanor when dealing with difficult situations. * Manages multiple ...

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Dealership General Manager information

See Baton Rouge, LA salary details

$38.4K

$102.3K

$165.5K

How much do dealership general manager jobs pay per year?

As of Aug 28, 2026, the average yearly pay for dealership general manager in Baton Rouge, LA is $102,252.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,400.00 and $151,000.00 per year, depending on experience, location, and employer.

What is a dealership general manager?

A Dealership General Manager is the executive responsible for overseeing all operations of an automotive dealership. This includes managing sales, service, finance, and administrative departments to ensure profitability and customer satisfaction. They set business goals, develop strategies, supervise staff, and maintain relationships with manufacturers and customers. The general manager also monitors performance metrics and ensures that the dealership complies with industry regulations and company policies.

What does a dealership general manager do?

Dealership general managers (GMs) oversee the operations of all the various departments within the dealership. The most common type of dealership is an automotive dealership, but other examples include those that sell RVs, boats or other outdoor vehicles, and large equipment. As a dealership general manager, you set sales goals for the sales team, create and manage the company budget, and approve contracts made in the financing department. You manage inventory, oversee vehicle acquisitions operations, and develop strategies to increase sales and profits at the dealership. General managers also hire and train new employees and establish employee compensation and benefits.

What are the key skills and qualifications needed to thrive as a dealership general manager?

To thrive as a Dealership General Manager, you need strong leadership, sales management, and business acumen, often supported by a degree in business or related field and significant automotive industry experience. Familiarity with dealership management systems (DMS), CRM software, and financial analysis tools is typically required. Exceptional communication, problem-solving, and team-building skills help foster a productive environment and drive customer satisfaction. These competencies are crucial for maximizing profitability, maintaining operational efficiency, and ensuring long-term dealership success.

What are some common challenges a dealership general manager faces in balancing sales performance and customer satisfaction?

A Dealership General Manager often navigates the challenge of driving strong sales numbers while also ensuring high levels of customer satisfaction. This requires setting clear performance targets, fostering a customer-centric culture among staff, and quickly addressing any service issues that arise. Balancing these priorities involves close collaboration with sales, service, and finance teams to align goals and maintain positive customer relationships, which ultimately supports long-term business growth. Proactive communication and ongoing staff training are key strategies used to mitigate these challenges.

What is the difference between Dealership General Manager vs Service Manager?

AspectDealership General ManagerService Manager
Primary FocusOverall dealership operations, sales, and profitabilityService department operations, customer satisfaction, and technician management
Required CredentialsExperience in automotive sales, management, and often a dealership-specific certificationTechnical knowledge, automotive service certifications, and management experience in service
Work EnvironmentDealerships, overseeing sales, finance, and service departmentsService department, working closely with technicians and service advisors
Industry UsageCommonly used in automotive dealerships for top management rolesUsed within service departments to manage daily operations

The Dealership General Manager oversees the entire dealership, including sales and finance, while the Service Manager focuses specifically on the service department's operations and customer satisfaction. Both roles require automotive industry experience but differ in scope and responsibilities.

More about Dealership General Manager jobs

What job categories do people searching Dealership General Manager jobs in Baton Rouge, LA look for?

The top searched job categories for Dealership General Manager jobs in Baton Rouge, LA are:

What cities near Baton Rouge, LA are hiring for Dealership General Manager jobs?

Cities near Baton Rouge, LA with the most Dealership General Manager job openings:

Dealership General Manager jobs near you
Infographic showing various Dealership General Manager job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $102,252 per year, or $49.2 per hour.

General Manager - Automotive Dealership, Gonzales LA

Ross Downing GMC of Gonzales, LLC

Gonzales, LA

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 27 days ago

Job description

Ross Downing Buick GMC of Gonzales is looking for a General Manager/leader immediately. Ideal candidates would have F&I experience and cross desk experience for both new and used, as well as fixed operations. Candidates must have management experience, strong closing ability, a great attitude and a HIGH ENERGY personality. Come join a winning team at a family-owned automotive group that has been serving the greater Hammond, Baton Rouge & New Orleans area for over 45 years! 

Qualifications:

  • Dealership management experience required 
  • Experience with new, pre-owned, and fixed operations
  • Must be able to handle dealership staffing
  • Must have a proven track record with an exceptional CSI
  • Strong communication skills
  • Develop an effective sales team through training and performance standards
  • Ability to stay confident in high stress/high activity times with a positive attitude
  • Planning, organizational and recruiting skills to build a high-performance team
  • Self-motivated with a passion to achieve high standards
  • Valid driver's license and good driving record
  • Manage the inventory including possibly ordering and dealer trades

We offer a generous comprehensive compensation and benefits package and all the tools you will need to be successful. Our offerings include:

  • Medical, Dental and Vision Plans
  • 401(k) Retirement Plan
  • Paid Vacation
  • Great hours

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