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Dealership General Manager Jobs in Wisconsin (NOW HIRING)

Milwaukee Powersports

Be Seen First

General Manager

Racine, WI · On-site

$125K - $200K/yr

The culture, attitude, and profitability of the dealership is established by the General Manager. To be successful in this role, the General Manager needs to be energetic, highly organized and have a ...

Milwaukee Powersports

Be Seen First

General Manager

Oak Creek, WI · On-site

$125K - $200K/yr

The culture, attitude, and profitability of the dealership is established by the General Manager. To be successful in this role, the General Manager needs to be energetic, highly organized and have a ...

Lynch Companies

Dealership Office Manager

Kenosha, WI · On-site

As the Office Manager, you will be responsible for overseeing the financial/accounting system, personnel at the dealership, and providing sales and expense analysis to the General Manager. Among ...

Camping World Holdings, Inc.

General Manager

Eau Claire, WI · On-site

$150K - $275K/yr

Camping World is currently seeking a General Manager who creates and oversees all phases of the dealership operations to ensure maximum sales and dealership profitability are obtained in a customer ...

Camping World

General Manager

Eau Claire, WI · On-site

$150K - $275K/yr

Camping World is currently seeking a General Manager who creates and oversees all phases of the dealership operations to ensure maximum sales and dealership profitability are obtained in a customer ...

EasyCare Recruiting

WI · On-site

$80 - $100/hr

... General Manager. Job Responsibilities ... Qualified candidate must have a minimum of 5 years of experience in dealer management * Passionate ...

Camping World

General Manager (Eau Claire)

Eau Claire, WI · On-site

$150K - $275K/yr

Camping World is currently seeking a General Manager who creates and oversees all phases of the dealership operations to ensure maximum sales and dealership profitability are obtained in a customer ...

EasyCare Recruiting

WI · On-site

$80 - $100/hr

Job Responsibilities The Controller is a key position that reports to the General Manager and the ... Working knowledge of dealership financial statements * Ability to explain technical financial ...

Workstream

General Manager

Wauwatosa, WI · On-site

$60 - $80/hr

The General Manager (GM) is responsible and accountable for all restaurant activities and assumes ... Must possess good communication skills for dealing with diverse staff and customers. Physical ...

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All JobsDealership General JobsDealership General Manager JobsDealership General Manager Jobs in Wisconsin

Dealership General Manager information

See Wisconsin salary details

$49.5K

$131.6K

$213K

How much do dealership general manager jobs pay per year?

As of Sep 8, 2026, the average yearly pay for dealership general manager in Wisconsin is $131,552.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $194,300.00 per year, depending on experience, location, and employer.

What is a dealership general manager?

A Dealership General Manager is the executive responsible for overseeing all operations of an automotive dealership. This includes managing sales, service, finance, and administrative departments to ensure profitability and customer satisfaction. They set business goals, develop strategies, supervise staff, and maintain relationships with manufacturers and customers. The general manager also monitors performance metrics and ensures that the dealership complies with industry regulations and company policies.

What does a dealership general manager do?

Dealership general managers (GMs) oversee the operations of all the various departments within the dealership. The most common type of dealership is an automotive dealership, but other examples include those that sell RVs, boats or other outdoor vehicles, and large equipment. As a dealership general manager, you set sales goals for the sales team, create and manage the company budget, and approve contracts made in the financing department. You manage inventory, oversee vehicle acquisitions operations, and develop strategies to increase sales and profits at the dealership. General managers also hire and train new employees and establish employee compensation and benefits.

What are the key skills and qualifications needed to thrive as a dealership general manager?

To thrive as a Dealership General Manager, you need strong leadership, sales management, and business acumen, often supported by a degree in business or related field and significant automotive industry experience. Familiarity with dealership management systems (DMS), CRM software, and financial analysis tools is typically required. Exceptional communication, problem-solving, and team-building skills help foster a productive environment and drive customer satisfaction. These competencies are crucial for maximizing profitability, maintaining operational efficiency, and ensuring long-term dealership success.

What are some common challenges a dealership general manager faces in balancing sales performance and customer satisfaction?

A Dealership General Manager often navigates the challenge of driving strong sales numbers while also ensuring high levels of customer satisfaction. This requires setting clear performance targets, fostering a customer-centric culture among staff, and quickly addressing any service issues that arise. Balancing these priorities involves close collaboration with sales, service, and finance teams to align goals and maintain positive customer relationships, which ultimately supports long-term business growth. Proactive communication and ongoing staff training are key strategies used to mitigate these challenges.

What is the difference between Dealership General Manager vs Service Manager?

AspectDealership General ManagerService Manager
Primary FocusOverall dealership operations, sales, and profitabilityService department operations, customer satisfaction, and technician management
Required CredentialsExperience in automotive sales, management, and often a dealership-specific certificationTechnical knowledge, automotive service certifications, and management experience in service
Work EnvironmentDealerships, overseeing sales, finance, and service departmentsService department, working closely with technicians and service advisors
Industry UsageCommonly used in automotive dealerships for top management rolesUsed within service departments to manage daily operations

The Dealership General Manager oversees the entire dealership, including sales and finance, while the Service Manager focuses specifically on the service department's operations and customer satisfaction. Both roles require automotive industry experience but differ in scope and responsibilities.

More about Dealership General Manager jobs

What are popular job titles related to Dealership General Manager jobs in Wisconsin?

For Dealership General Manager jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Dealership General Manager jobs in Wisconsin look for?

The top searched job categories for Dealership General Manager jobs in Wisconsin are:

What cities in Wisconsin are hiring for Dealership General Manager jobs?

Cities in Wisconsin with the most Dealership General Manager job openings:

Dealership General Manager jobs near you
Infographic showing various Dealership General Manager job openings in Wisconsin as of September 2026, with employment types broken down into 85% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $131,552 per year, or $63.2 per hour.

Dealership General Manager: Drive Sales & Profitability (Eau Claire)

Camping World

Eau Claire, WI • On-site

Full-time

Posted 7 days ago

Camping World rating

5.7

Company rating: 5.7 out of 10

Based on 183 frontline employees who took The Breakroom Quiz

460th of 740 rated retailers

Job description

Camping World is seeking a General Manager to oversee all dealership operations, ensuring maximum sales and profitability in a customer-focused environment.

You will lead a skilled sales team, drive innovative sales strategies, manage inventory, and oversee P&L with budget discipline, while maintaining safety and staff development across the store. This role requires leadership and strong communication in a fast-paced setting.

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