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Dealership General Manager Jobs in Wisconsin (NOW HIRING)

Milwaukee Powersports

General Manager

Oak Creek, WI · On-site

$125K - $200K/yr

The culture, attitude, and profitability of the dealership is established by the General Manager. To be successful in this role, the General Manager needs to be energetic, highly organized and have a ...

Lynch Companies

Dealership Office Manager

Kenosha, WI · On-site

As the Office Manager, you will be responsible for overseeing the financial/accounting system, personnel at the dealership, and providing sales and expense analysis to the General Manager. Among ...

Lynch Companies

Dealership Office Manager

Kenosha, WI · On-site

As the Office Manager, you will be responsible for overseeing the financial/accounting system, personnel at the dealership, and providing sales and expense analysis to the General Manager. Among ...

Camping World Holdings, Inc.

General Manager

Eau Claire, WI · On-site

$150K - $275K/yr

Camping World is currently seeking a General Manager who creates and oversees all phases of the dealership operations to ensure maximum sales and dealership profitability are obtained in a customer ...

Camping World

General Manager

Eau Claire, WI · On-site

$150K - $275K/yr

Camping World is currently seeking a General Manager who creates and oversees all phases of the dealership operations to ensure maximum sales and dealership profitability are obtained in a customer ...

Papé Group

General Manager

Oregon, WI · On-site

$90 - $120/hr

Pape' Machinery, a premier capital equipment dealer in the West, is seeking a highly motivated and experienced General Manager to lead our Agriculture & Turf division in the Southern Oregon region.

Asbury

WI · On-site

$120 - $180/hr

As a General Manager at Asbury Automotive Group, you will have the opportunity to make a positive ... Must possess a strong trackrecord of superior results in a high volume dealership * Must be willing ...

Lynch Companies

General Manager

Waterford, WI · On-site

As General Manager, you'll take full responsibility for the daily performance of key departments ... Who We Are Lynch is a family-owned group of Automotive Dealerships and Commercial Truck Centers ...

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Dealership General Manager information

See Wisconsin salary details

$49.5K

$131.6K

$213K

How much do dealership general manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for dealership general manager in Wisconsin is $131,552.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $194,300.00 per year, depending on experience, location, and employer.

What is a dealership general manager?

A Dealership General Manager is the executive responsible for overseeing all operations of an automotive dealership. This includes managing sales, service, finance, and administrative departments to ensure profitability and customer satisfaction. They set business goals, develop strategies, supervise staff, and maintain relationships with manufacturers and customers. The general manager also monitors performance metrics and ensures that the dealership complies with industry regulations and company policies.

What does a dealership general manager do?

Dealership general managers (GMs) oversee the operations of all the various departments within the dealership. The most common type of dealership is an automotive dealership, but other examples include those that sell RVs, boats or other outdoor vehicles, and large equipment. As a dealership general manager, you set sales goals for the sales team, create and manage the company budget, and approve contracts made in the financing department. You manage inventory, oversee vehicle acquisitions operations, and develop strategies to increase sales and profits at the dealership. General managers also hire and train new employees and establish employee compensation and benefits.

What are the key skills and qualifications needed to thrive as a dealership general manager?

To thrive as a Dealership General Manager, you need strong leadership, sales management, and business acumen, often supported by a degree in business or related field and significant automotive industry experience. Familiarity with dealership management systems (DMS), CRM software, and financial analysis tools is typically required. Exceptional communication, problem-solving, and team-building skills help foster a productive environment and drive customer satisfaction. These competencies are crucial for maximizing profitability, maintaining operational efficiency, and ensuring long-term dealership success.

What are some common challenges a dealership general manager faces in balancing sales performance and customer satisfaction?

A Dealership General Manager often navigates the challenge of driving strong sales numbers while also ensuring high levels of customer satisfaction. This requires setting clear performance targets, fostering a customer-centric culture among staff, and quickly addressing any service issues that arise. Balancing these priorities involves close collaboration with sales, service, and finance teams to align goals and maintain positive customer relationships, which ultimately supports long-term business growth. Proactive communication and ongoing staff training are key strategies used to mitigate these challenges.

What is the difference between Dealership General Manager vs Service Manager?

AspectDealership General ManagerService Manager
Primary FocusOverall dealership operations, sales, and profitabilityService department operations, customer satisfaction, and technician management
Required CredentialsExperience in automotive sales, management, and often a dealership-specific certificationTechnical knowledge, automotive service certifications, and management experience in service
Work EnvironmentDealerships, overseeing sales, finance, and service departmentsService department, working closely with technicians and service advisors
Industry UsageCommonly used in automotive dealerships for top management rolesUsed within service departments to manage daily operations

The Dealership General Manager oversees the entire dealership, including sales and finance, while the Service Manager focuses specifically on the service department's operations and customer satisfaction. Both roles require automotive industry experience but differ in scope and responsibilities.

More about Dealership General Manager jobs

What are popular job titles related to Dealership General Manager jobs in Wisconsin?

For Dealership General Manager jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Dealership General Manager jobs in Wisconsin look for?

The top searched job categories for Dealership General Manager jobs in Wisconsin are:

What cities in Wisconsin are hiring for Dealership General Manager jobs?

Cities in Wisconsin with the most Dealership General Manager job openings:

Dealership General Manager jobs near you
Infographic showing various Dealership General Manager job openings in Wisconsin as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $131,552 per year, or $63.2 per hour.

Body Shop Manager

Stevens Point Auto Center

Stevens Point, WI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 13 days ago

Job description

Our vision is to help every employee be so effective that we are able to be helpful to others. The Rydell company sets every employee up for the greatest success possible. We are extremely passionate about what we do and it reflects in our everyday process with customer service being our top priority.

At Stevens Point Auto center we offer three brands, Ford, Hyundai and Volkswagen and a used car division all under one roof. We have a world class service/parts and collision center on site as well making it a one stop shop for everything automotive. The Rydell Company has a great history of community involvement as well!  If you have ever thought about working in the auto industry, now is the time.

Benefits

  • Medical and Dental
  • Vision Insurance
  • Life Insurance
  • 401K Plan
  • Paid Training
  • Employee discounts on products and services
  • Competative Wages
  • Growth Oppourtunites
  • Saturday Lunches
  • Promote From Within
  • Above average industry pay
  • Holiday Parties & Celebration
  • Company Picnic

Responsibilities

  • Understand, keep up-to-date with and comply with federal, state and local regulations that affect Body Shop operations 
  • Direct and schedule the activities of the Body Shop
  • Train, motivate and monitor the performance of all Body Shop staff members
  • Perform multiple tasks simultaneously
  • Prioritize work to ensure that deadlines are met
  • Other responsibilities as assigned by dealership General Manager

 Qualifications

  • At least 2 years of experience in a Body Shop
  • Two years of management experience required
  • Working knowledge of body repair methods
  • Proficient knowledge of dealership's computer systems
  • Valid driver’s license and clean driving record
  • Willingness to submit to a pre-employment background check and drug screen

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are committed to providing a safe, drug-free work environment. Applicants must be willing to submit to a pre-employment background check and drug test. Interested candidates must possess a valid driver's license and have a satisfactory driving record.

Apply