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Assistant Athletic Director - Marketing & Fan Engagement

Assistant Athletic Director - Marketing & Fan Engagement

University of Illinois

Urbana, IL • On-site

Other

This job post has expired today. Applications are no longer accepted.


Job description

Duties & Responsibilities

Senior Staff Strategic Leadership 
Be an active member on DIA's Senior Leadership Staff, engaging in critical group think, committee work and completing special projects; 
Serve as a senior advisor to the executive staff on all fan development initiatives; 
Through tireless collaboration, create a unified environment encompassing all DIA units to appropriately demonstrate DIA's commitment to a life changing student-athlete experience; 
Demand a championship mindset from staff focused on integrity, individual contribution and accountability, collaboration, and competitive urgency; Serve as a visible, positive ambassador for University of Illinois and DIA in all public-facing responsibilities, creating stronger partnerships with our various communities (local, regional, state, campus, and industry-specific)
Marketing and Fan Engagement Administration
Supervise a marketing staff of full-time employees and the strategic plans associated with all 21 sports in the Illinois Athletics Department;
Manage the marketing and promotions for football, including all advertising and messaging strategy for sales of tickets and attendance growth. Responsible for the revenue generation of Illinois football and the required budgetary goals and milestones.
Oversee the department's digital advertising revenue generation strategy, including but not limited to email campaigns, website, mobile app, mass texting, and social media paid inventory.
Serve as primary liaison with Paciolan, Illinois' ticketing partner and the Illinois ticket office.
Manage the day-to day fan engagement for football, including but not limited to gameday promotions, script creation and game presentation. Oversee programs that develop fan engagement outside sporting events - Illini Tours, Kids Club, student programming, and rewards programs.


University of Illinois logo

About University of Illinois

Sourced by ZipRecruiter

The University of Illinois, located in Urbana, Illinois, US, is a prominent entity in the higher education sector. Operating its official functions through its website uillinois.edu, the institution provides a range of educational programs and services. The University was founded in 1867 and has since grown dramatically both in size and reputation. Its core values are embodied in its mission to enhance the lives of its students and citizens in the state, nation, and world through leadership in learning, discovery, engagement, and economic development. The university boasts several notable achievements including producing Nobel laureates and Pulitzer prize winners. It is renowned for its research programs and is known for significant advancements across various fields including engineering, science, and humanities.

Industry

Colleges, universities, and professional schools

Company size

5,001 - 10,000 Employees

Headquarters location

Urbana, IL, US

Year founded

1974

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