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Lemon Law Firm · Full-time, Reports to the Founder, supported by the Head of Marketing

This is a hands-on, build-from-zero role, not an agency-management seat. Also relevant if you have held titles such as Performance Marketing Manager, Growth Marketing Lead, Paid Media Manager, Head of Growth, or Demand Generation Manager.

What you will do (in priority order)

1. Own paid media and customer acquisition. Plan, launch, manage, and scale paid campaigns across Meta (Facebook and Instagram) first, then Google, YouTube, Yelp, and Local Services Ads. Own the budget and the numbers: cost per lead (CPL), cost per acquisition (CPA), cost per signed case, and return on ad spend (ROAS).

2. Research the customer and the market every day. Develop deep insight into lemon law prospects: their pain points, customer segments, demographics, and the exact language they use. Reverse-engineer competitor ads (Meta Ad Library and beyond) and adapt what is working across legal and other high-intent industries.

3. Build the creative. Develop angles, hooks, and concepts rooted in customer psychology, then produce or direct the image ads and video ads that run on them. Write direct-response copy, source and direct UGC, source and edit video, and run continuous creative testing.

4. Own the funnel to a signed case. Map and optimize the path from ad click to signed client. Write and refine intake and appointment-setter scripts, improve lead qualification and follow-up, build lead-nurturing automation in the CRM, and in the early stage be willing to get on the phone with leads yourself.

5. Open new lead channels. Continuously test new ways to reach prospects: Google Ads, Yelp Ads, community and Facebook groups, partnerships, and channels competitors are ignoring.

6. Build the brand and content presence (high-value plus). Produce daily content and stand up the firm's presence across Instagram, TikTok, YouTube, Facebook, and X.

7. Build the team over time. As the engine scales, hire and manage editors, UGC creators, and sourcing staff. You begin solo and hands-on, and grow into leading the department.

Required qualifications (must-haves, in priority order)

• Proven paid acquisition experience. You have personally run paid media with real monthly budgets and full accountability for CPL, CPA, and ROAS. Meta Ads Manager is required; Google Ads is strongly preferred. You can speak in specifics about the budgets you managed and how you scaled spend profitably.
• Direct-response creative strategy. You think in angles, hooks, and customer psychology, not just brand and aesthetics. You can explain how you would get a stranger to pick up the phone today, and you can write or brief direct-response ad creative.
• Competitor and market research. You routinely tear down competitor ads and funnels and adapt the winners to your own campaigns.
• Full-funnel, lead-generation mindset. You understand the entire path from impression to signed case, including intake, appointment setting, lead nurturing, and conversion, and you can script and build those steps.
• Ownership and autonomy. You have built something from zero, worked with no playbook, and owned the result. You treat the company's problems as your own.
• This is a performance and acquisition role measured in leads, signed cases, and revenue. It is not a brand-awareness or social-calendar role.

Preferred qualifications (strong pluses)

• Marketing experience in a high-intent lead-generation vertical: legal, medical, home services, or similar. Law firm marketing experience is a major plus.
• Hands-on content production: short-form video editing (Adobe Premiere, CapCut, After Effects), UGC sourcing and direction, and image and graphic creation (Canva, Photoshop).
• AI-first workflow: comfortable building with Claude, ChatGPT, n8n, Seedance, and automation pipelines to speed up research, creative, and reporting.
• CRM and marketing automation: Clio Grow, HubSpot, GoHighLevel, or similar, including lead-nurturing automation.
• Sales or closing experience: phone closing, objection handling, appointment setting.
• Bilingual in Spanish or Farsi.
• Comfortable on camera, or a media, film, or acting background.
• Experience hiring and managing a small marketing or content team.

Tools and keywords

• Meta Ads Manager, Google Ads, YouTube Ads, Yelp Ads, Local Services Ads (LSA), Google Business Profile, performance marketing, growth marketing, paid social, customer acquisition, lead generation, demand generation, CPL, CPA, cost per case, ROAS, conversion rate optimization, direct-response copywriting, creative testing, UGC, short-form video, landing pages, advertorials, GA4, CRM, marketing automation, Clio, HubSpot, GoHighLevel, AI-assisted content, Claude, n8n, Adobe Premiere, CapCut, Canva.

What success looks like

• First 90 days: customer and competitor research complete, first paid campaigns live on Meta with clear CPL and cost-per-case tracking, and a working intake or appointment-setting process in place.
• First year: a profitable, scaling acquisition engine across multiple channels, a real content and brand presence, and the start of a team underneath you.

Compensation and logistics

• Full-time, in-office LA, working directly with our attorneys.
• Compensation: $70,000 - $110, 000. We pay well, and we expect ownership and results in return.
• High autonomy, a blank canvas, and a clear path to lead the entire marketing function as it grows.

How to apply

Send exactly three things. No cover letter, no long application form:

1. Your resume.

2. A 30-second to one-minute video of yourself explaining why you are the right person for this role. We want to hear how you think and how you come across on camera.

3. A link (Google Drive or Dropbox) to samples of your past work: ads you have made, campaigns you have run, and results you have driven.

Applications missing any of these three will not be reviewed, so please include all of them.

Work Location: In person