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Database Marketing Jobs in Michigan (NOW HIRING)

Caesars Entertainment

$20/hr

The Marketing Campaign Associate I is responsible for the implementation and execution of property ... Uses Caesars Entertainment proprietary database programs and software to build, test and run direct ...

New

burton

Retention Marketing Manager

Burton, MI · On-site +1

You will also work cross-functionally with your peers across the Digital Marketing team to drive lead generation and grow our customer email and SMS databases within your region. This position ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

You will also work cross-functionally with your peers across the Digital Marketing team to drive lead generation and grow our customer email and SMS databases within your region. This position ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

You will also work cross-functionally with your peers across the Digital Marketing team to drive lead generation and grow our customer email and SMS databases within your region. This position ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

You will also work cross-functionally with your peers across the Digital Marketing team to drive lead generation and grow our customer email and SMS databases within your region. This position ...

Senior living

Marketing Director

Haslett, MI · On-site

$60 - $80/hr

... marketing action plan and related sales efforts. As time allows participate in weekly department ... Maintain a database of medical contacts/community resources along with knowledge of industry trends ...

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All JobsDatabase Marketing JobsDatabase Marketing Jobs in Michigan

Database Marketing information

See Michigan salary details

$37K

$71.6K

$85K

How much do database marketing jobs pay per year?

As of Sep 7, 2026, the average yearly pay for database marketing in Michigan is $71,552.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,100.00 and $78,400.00 per year, depending on experience, location, and employer.

What is database marketing?

Database marketing is a form of direct marketing that uses databases of customers and potential customers to create personalized communications in order to promote products or services. It involves collecting, analyzing, and managing customer data to segment audiences and tailor marketing campaigns for higher engagement and conversion rates. By leveraging data-driven insights, businesses can improve targeting, measure results more effectively, and build stronger customer relationships.

What are the key skills and qualifications needed to thrive as a database marketing professional?

To thrive as a Database Marketing professional, you need strong analytical skills, proficiency in data management, and a background in marketing, often supported by a degree in marketing, statistics, or a related field. Familiarity with CRM systems, SQL databases, marketing automation tools, and data visualization platforms is typically required. Attention to detail, critical thinking, and effective communication are crucial soft skills for interpreting data and collaborating with teams. These abilities enable targeted marketing strategies, data-driven decision-making, and measurable campaign success.

What are some common challenges faced in a database marketing role, and how can they be addressed?

One common challenge in Database Marketing is maintaining data accuracy and quality, as outdated or incorrect information can lead to ineffective campaigns and wasted resources. Another challenge is integrating data from multiple sources to create a unified customer view, which requires collaboration with IT and analytics teams. To address these issues, it's essential to implement regular data hygiene practices, work closely with cross-functional teams, and leverage advanced marketing automation tools. By staying proactive, database marketers can ensure their campaigns are targeted, relevant, and successful.

What is the difference between Database Marketing vs Data Analyst?

AspectDatabase MarketingData Analyst
Primary FocusUsing customer data to develop targeted marketing campaignsAnalyzing data to identify trends and support decision-making
Skills & CertificationsDatabase management, marketing analytics, CRM toolsStatistical analysis, data visualization, SQL, Excel
Work EnvironmentMarketing departments, CRM systems, campaign platformsData teams, business intelligence tools, spreadsheets
Industry UsageMarketing, advertising, retailFinance, healthcare, consulting

While both roles involve working with data, Database Marketing focuses on leveraging customer databases to create targeted marketing strategies, whereas Data Analysts interpret data to inform broader business decisions. Understanding these differences helps professionals choose the right career path or role based on their skills and interests.

What are database marketing jobs?

Database marketing jobs involve managing and analyzing customer data to develop targeted marketing campaigns. Roles often require skills in data analysis, database management, and marketing tools like CRM software, with responsibilities including segmentation, customer profiling, and campaign execution.

What does a database marketing do?

A database marketing professional manages and analyzes customer data to develop targeted marketing campaigns. They use tools like customer relationship management (CRM) systems and data analysis software to identify trends, segment audiences, and improve marketing effectiveness.

What are the most commonly searched types of Database Marketing jobs in Michigan?

The most popular types of Database Marketing jobs in Michigan are:

What are popular job titles related to Database Marketing jobs in Michigan?

For Database Marketing jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Database Marketing jobs in Michigan look for?

The top searched job categories for Database Marketing jobs in Michigan are:

Database Marketing jobs near you
Infographic showing various Database Marketing job openings in Michigan as of August 2026, with employment types broken down into 81% Full Time, 18% Part Time, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $71,552 per year, or $34.4 per hour.

Project Manager - Marketing

Jack Doheny Company

Northville, MI

Full-time

Re-posted 5 days ago

Key responsibilities

  • Coordinate, manage, and execute marketing projects across all business lines, including print and digital materials.

  • Establish, manage, and execute project timelines for marketing initiatives such as catalogs, brochures, website updates, social media, and product launches.

  • Evaluate and report on the results of marketing campaigns and ensure brand standards are maintained across all materials.

Job description

Position: Project Manager a" Marketing Reports to: CEO Date: November 2022 Position Description: The JDC Project Manager a" Marketing will be responsible for coordinating, managing, as well as executing projects related to marketing across all business lines. This position has multiple moving parts and will work with both internal and external stakeholders to create/advance/execute print and digital pieces to achieve brand and product strategy/awareness, generate leads, and help drive revenue. Job Responsibilities: A Work alongside internal leadership and external resources to successfully execute JDC brand strategy A Establish, manage, execute project timelines for traditional marketing pieces: catalogs, brochures, fliers, and more A Establish, manage, execute project timelines for digital assets: website upgrade/maintenance, ecommunications, social media, and more A Establish, execute marketing project timelines/deadlines for new product launches A Evaluate and report results of marketing initiatives and campaigns A Ensure JDC brand standards are upheld through all marketing materials across multiple media A Ensure deliverables to internal stakeholders are on time and within budget A Build and maintain relationships with external vendors Requirements: A Bacheloras degree in Marketing, Business Administration, or Fine Arts A 2-3 years of experience agency experience A Comprehensive knowledge of Adobe Creative Suite and various web platforms: WordPress A Attention to detail with the ability to hit deadlines A Business social media experience A Excellent communication skills A Skilled, multi-tasker with problem-solving ability A Ability to work independently as well as consultatively with subject matter experts Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities and activities may change at any time with or without notice. The Way We Work: Work and accept responsibility to search for, create and execute new and innovative approaches to improve the performance of JDCas services and objectives Assist external and internal customers to serve their needs and take responsibility for continuously improving customer service Foster meaningful interaction among people through the exchange of information to produce understanding Continuously develop and use effective strategies and interpersonal styles to engage and guide others towards the accomplishment of identified objectives and goals in the best interest of the JDC and its customers Consistently work toward the common good of the organization and encourage others to do the same Conduct themselves at all times in a professionally appropriate and respectful manner Apply the proper safety/security practices according to established protocols, guidelines, and policies. The individual in this position will interact with employees and managers in other departments and locations at Jack Doheny Companies, Inc., dba Jack Doheny Company

Receiving and reacting to directions other than from your immediate supervisor will be required periodically. Conversely, there will also be time when the person in this position must give directions to other. Jack Doheny Company is an Equal Opportunity Employer.

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