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Database Marketing Coordinator Jobs in Decatur, TX

Event Sales Coordinator

Fort Worth, TX · On-site

$19.25 - $26.25/hr

... maintaining databases and tracking event information • Proficiency in Microsoft Office ... marketing, hospitality, or a related field preferred • A combination of relevant education ...

Event Sales Coordinator

Fort Worth, TX · On-site

$19.25 - $26.25/hr

... maintaining databases and tracking event information • Proficiency in Microsoft Office ... marketing, hospitality, or a related field preferred • A combination of relevant education ...

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Database Marketing Coordinator information

See Decatur, TX salary details

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How much do database marketing coordinator jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for database marketing coordinator in Decatur, TX is $25.50, according to ZipRecruiter salary data. Most workers in this role earn between $23.85 and $26.88 per hour, depending on experience, location, and employer.

What is a database marketing coordinator?

A Database Marketing Coordinator is a professional who manages and optimizes customer databases to support targeted marketing campaigns. They are responsible for collecting, organizing, and analyzing customer data to help businesses identify potential leads and track campaign effectiveness. Their role often includes segmenting audiences, maintaining data integrity, and collaborating with marketing teams to create personalized outreach strategies. By leveraging data, they help improve marketing ROI and ensure messages reach the right audience.

What are the key skills and qualifications needed to thrive as a database marketing coordinator?

To thrive as a Database Marketing Coordinator, you need strong analytical skills, experience with marketing databases, and a background in marketing or data management, often supported by a relevant degree. Familiarity with CRM systems, email marketing platforms, and data analysis tools like SQL or Excel is typically required. Attention to detail, organizational skills, and the ability to communicate insights clearly are standout soft skills in this position. These competencies enable effective campaign targeting, data-driven decision-making, and improved marketing ROI.

How does a database marketing coordinator typically collaborate with other departments within a company?

A Database Marketing Coordinator often serves as a key link between the marketing, sales, and IT departments. They work closely with marketing teams to develop targeted campaigns, coordinate with sales to ensure lead quality and follow-up, and partner with IT to maintain data integrity and implement new tools. This cross-functional collaboration is essential for creating effective marketing strategies and ensuring that campaigns are data-driven and aligned with overall business goals. Frequent communication and strong organizational skills are crucial for success in this collaborative environment.

What is the difference between Database Marketing Coordinator vs Data Analyst?

AspectDatabase Marketing CoordinatorData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; familiarity with CRM and marketing toolsBachelor's in Statistics, Data Science, or related field; proficiency in data analysis software
Work EnvironmentMarketing teams, CRM platforms, advertising agenciesData teams, IT departments, research firms
Employer & Industry UsageMarketing departments across various industriesData-driven roles in finance, healthcare, tech, and more
Common Search & Comparison IntentUnderstanding role differences, career paths, required skillsClarifying data analysis responsibilities, skills, and tools

The main difference is that a Database Marketing Coordinator focuses on managing marketing databases, executing campaigns, and supporting marketing strategies, while a Data Analyst interprets complex data sets to inform business decisions. Both roles require analytical skills and familiarity with data tools, but their primary functions and work environments differ.

Is a database marketing coordinator entry level?

A database marketing coordinator position is often considered entry-level or early-career, but requirements vary by employer. Typically, candidates need some experience with marketing databases, CRM tools, and data analysis, along with a relevant degree such as marketing, business, or communications.

What does a database marketing coordinator actually do?

A database marketing coordinator manages and analyzes customer data to develop targeted marketing campaigns. They use tools like CRM software and data analysis techniques to improve customer engagement and retention, often working closely with marketing and sales teams. Strong organizational skills and knowledge of data management are essential for this role.

What job categories do people searching Database Marketing Coordinator jobs in Decatur, TX look for?

The top searched job categories for Database Marketing Coordinator jobs in Decatur, TX are:

What cities near Decatur, TX are hiring for Database Marketing Coordinator jobs?

Cities near Decatur, TX with the most Database Marketing Coordinator job openings:

Full-time

Re-posted 24 days ago


Job description

Description

Kenneth Copeland Ministries hosts a wide variety of events throughout the year from large, in-person conferences to more intimate regional events, and periodic virtual gatherings. The Event Marketing Lead is responsible for planning, executing, and optimizing event-driven marketing initiatives to support all KCM event types. The primary priority of the Event Marketing Lead is to increase attendance and participation across all events. The Event Marketing Lead plays a vital role within the Marketing department as this position works closely with the development, digital, and creative teams to review project priorities, deliverables, timing, and budget.


PRIMARY DUTIES AND RESPONSIBILITIES:

  • Manage pre-event, during-event, and post-event marketing activities to maximize engagement.
  • Develop and execute marketing strategies and plans to achieve attendance goals for each assigned event.
  • Develop and maintain budgets and forecasts for assigned expense lines with accountability for driving registration revenue for assigned consumer events.
  • Create and maintain master schedule of all key marketing tasks, activities, and deadlines and be responsible for making sure that deadlines are met.
  • Collaborate with internal teams to establish the design direction for each event campaign, ensure consistent design and messaging representation.
  • Oversee the production and delivery of event materials including print and online advertising, direct mail pieces, email promotions, social media, event websites, press releases, television and radio ads, and all other appropriate outlets.
  • Partner with internal teams on the development and maintenance of assigned event websites, include pre-registration tracking.
  • Develop tracking mechanisms to determine the success of all elements in the campaign including registrations, engagement, and lead quality.
  • Coordinate look and feel of KCM events, working with Events Team to ensure brand standards are met.
  • Create post-event reports including insights and recommendations to inform future strategies.
  • Other duties as assigned.



Requirements

EDUCATION/ EXPERIENCE/ KNOWLEDGE/ SKILLS/ ABILITIES:

  • A minimum of a bachelor's (4 year) degree in advertising, communications, marketing or event management preferred.
  • 3-5 years event marketing experience and multi-channel marketing experience required.
  • Must have 3+ years leading, managing and executing event marketing programs for a large organization or brand.
  • Demonstrable experience managing marketing databases, web, email, and advertising campaigns.
  • Experience with industry-relevant marketing tools: Hubspot, Marketo, AvidAI, or similar.
  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate to act.
  • Strong analytical skills and data-driven thinking.
  • Up to date with the latest trends and best practices in event marketing and measurement.
  • Demonstrated ability to think creatively and provide marketable solutions in conceiving, developing, and producing tactics.
  • Previous working experience with ministries is desirable but not required.
  • Must have proven project management experience managing multiple projects with firm due dates.
  • Attention to detail and verbal accuracy is highly important.
  • Must have experience working with other teams, agencies and vendors.
  • Must have experience in translating business objectives into winning digital campaigns that generated measurable ROI.
  • Must demonstrate excellent interpersonal skills to foster positive working relationships.
  • Candidates must demonstrate a strong entrepreneurial aptitude and be solution focused.


WORKING CONDITIONS:

  • Works in typical office setting
  • Travel when required


OTHER:

  • Born again believer and must adhere to the doctrines of this organization as upheld by Kenneth and Gloria Copeland and their appointed representatives
  • Must work well with others, as a team and according to Romans 16:17, must not cause dissension, difficulties and divisions
  • Must maintain a good attendance record
  • Because of the wide range of personal contact with ministry leaders within and outside the organization, this position requires considerable diplomacy, maturity, and excellent communication skills
  • Ability to work with people of all cultures