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Data Analyst Jobs in Madison, WI (NOW HIRING)

Shine United

Data Analyst

Madison, WI · On-site

POSITION OVERVIEW : You're a Data Analyst who loves building insightful dashboards as much as you do finding the story buried within them. You're comfortable in the numbers, but you don't live there.

Shine United

Data Analyst

Madison, WI · On-site

POSITION OVERVIEW : You're a Data Analyst who loves building insightful dashboards as much as you do finding the story buried within them. You're comfortable in the numbers, but you don't live there.

Rural Mutual Insurance

Data Analyst

Madison, WI · Remote

$115K/yr

We seek a Data Analyst to play a key role in delivering high-impact analytics and reporting solutions to drive sound business decision-making. This position requires deep expertise in Power BI, data ...

Rural Mutual Insurance

Data Analyst

Madison, WI · Remote

$115K/yr

We seek a Data Analyst to play a key role in delivering high-impact analytics and reporting solutions to drive sound business decision-making. This position requires deep expertise in Power BI, data ...

Shine United

Data Analyst

Madison, WI

POSITION OVERVIEW : You're a Data Analyst who loves building insightful dashboards as much as you do finding the story buried within them. You're comfortable in the numbers, but you don't live there.

Rural Mutual Insurance

Data Analyst

Madison, WI · On-site +1

We seek a Data Analyst to play a key role in delivering high-impact analytics and reporting solutions to drive sound business decision-making. This position requires deep expertise in Power BI, data ...

Husch Blackwell Llp

Enterprise Data Analyst

Madison, WI · On-site +1

The Enterprise Data Analyst is a firmwide shared-services role within the Firm's Data Science function. The analyst turns the Firm's data, client data, and the extensive internal data the Firm ...

New

Sub-Zero Group, Inc.

Data Analyst II

Madison, WI · On-site

The Data and Analytics Team within the Information Technology department provides enterprise data engineering, analytics, reporting, visualization, and predictive analytics solutions. The team ...

Medica

Pharmacy Analyst III

Madison, WI · On-site

$78K - $134K/yr

Data Mining and Report Development * Leverage analytical tools in the collection, analysis and reporting of pharmacy data, pharmacy trends, and key performance metrics * Data Analysis and Report ...

Imedica

Pharmacy Analyst III

Madison, WI

$78K - $134K/yr

Data Mining and Report Development * Leverage analytical tools in the collection, analysis and reporting of pharmacy data, pharmacy trends, and key performance metrics * Data Analysis and Report ...

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Showing results 1-20

All JobsData Analyst JobsData Analyst Jobs in Madison, WI

Data Analyst information

See Madison, WI salary details

$34.3K

$83.3K

$137.1K

How much do data analyst jobs pay per year?

As of Jul 26, 2026, the average yearly pay for data analyst in Madison, WI is $83,283.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,000.00 and $97,800.00 per year, depending on experience, location, and employer.

What is the difference between Data Analyst vs Data Scientist?

AspectData AnalystData Scientist
Required CredentialsBachelor's degree in statistics, mathematics, or related field; often certifications in data analysis toolsBachelor's or master's in computer science, statistics, or related; often advanced certifications or degrees
Work EnvironmentBusiness settings, focusing on data reporting and visualizationResearch and development environments, focusing on predictive modeling and complex algorithms
Employer & Industry UsageRetail, finance, healthcare, and marketing companiesTech firms, research institutions, and large enterprises

While both roles analyze data, Data Analysts primarily focus on interpreting existing data to generate reports and insights, whereas Data Scientists develop predictive models and advanced algorithms to forecast trends and solve complex problems.

What are some common challenges Data Analysts face when working with large datasets, and how are they typically addressed?

Data Analysts often encounter challenges such as data quality issues, missing or inconsistent values, and slow processing times when handling large datasets. These challenges are typically addressed by implementing data cleaning routines, using advanced data management tools, and leveraging programming languages like Python or R for efficient data manipulation. Collaboration with database administrators and IT teams is also common to ensure data integrity and optimize data storage solutions. Staying updated with best practices in data wrangling and visualization helps Data Analysts deliver accurate and actionable insights.

Is 40 too late for data science?

A Data Analyst role is accessible at any age, including 40, as skills in data analysis, programming, and tools like Excel, SQL, and Python are more important than age. Many professionals successfully transition into data science or analytics later in their careers by gaining relevant certifications and experience.

Will AI replace a data analyst?

AI tools can automate routine data processing and basic analysis tasks, but data analysts are essential for interpreting complex data, making strategic decisions, and providing context. The role of a data analyst involves skills like critical thinking, domain knowledge, and communication that AI cannot fully replicate. Therefore, AI is more likely to augment rather than replace data analysts.

What are the key skills and qualifications needed to thrive as a Data Analyst, and why are they important?

To thrive as a Data Analyst, you need strong analytical skills, proficiency in statistics, and a relevant degree such as in mathematics, statistics, or computer science. Familiarity with data analysis tools like SQL, Excel, Python or R, and experience with visualization platforms such as Tableau or Power BI are typically required. Strong problem-solving abilities, attention to detail, and effective communication skills help analysts interpret data insights and present findings clearly to stakeholders. These skills are crucial for transforming raw data into actionable business insights that drive informed decision-making.

What Does a Data Analyst Job Do?

Data Analysts use a range of methods to chart, examine, and analyze data for their clients. As a Data Analyst, your job is to analyze a company’s data using a combination of mathematical inspection, transformation, and modeling techniques to simplify and condense it. You may also need to present your reports to stakeholders. Because companies often use the results of the data analysis to make business decisions, Data Analysts need to confirm the accuracy of the data.

What does a Data Analyst do?

A Data Analyst is responsible for collecting, processing, and analyzing data to help organizations make informed business decisions. They use statistical tools and software to interpret data sets, identify trends, and create visual reports. Data Analysts often collaborate with other departments to provide actionable insights and support strategic planning. Their work helps organizations optimize operations, track performance, and solve business problems using data-driven approaches.

Is it hard to get a data analyst job?

Securing a data analyst position can be competitive, often requiring strong skills in data manipulation, statistical analysis, and proficiency with tools like Excel, SQL, or Python. Candidates with relevant education, certifications, and experience in data visualization and reporting tend to have better chances of obtaining such roles.

What job does a data analyst do?

A data analyst collects, processes, and analyzes data to help organizations make informed decisions. They use tools like Excel, SQL, and data visualization software to identify trends, create reports, and support strategic planning. Strong analytical skills and attention to detail are essential for this role.
More about Data Analyst jobs
What are the most commonly searched types of Data Analyst jobs in Madison, WI? The most popular types of Data Analyst jobs in Madison, WI are:
What are popular job titles related to Data Analyst jobs in Madison, WI? For Data Analyst jobs in Madison, WI, the most frequently searched job titles are:
What job categories do people searching Data Analyst jobs in Madison, WI look for? The top searched job categories for Data Analyst jobs in Madison, WI are:
What cities near Madison, WI are hiring for Data Analyst jobs? Cities near Madison, WI with the most Data Analyst job openings:
Data Analyst jobs near you
Infographic showing various Data Analyst job openings in Madison, WI as of July 2026, with employment types broken down into 88% Full Time, and 12% Part Time. Highlights an 69% In-person, 10% Hybrid, and 21% Remote job distribution, with an average salary of $83,283 per year, or $40 per hour.
Data Analyst

Data Analyst

Shine United

Madison, WI • On-site

Full-time

Medical, Dental, Life, Retirement

Posted 20 days ago

Job description

POSITION OVERVIEW: You're a Data Analyst who loves building insightful dashboards as much as you do finding the story buried within them.
You're comfortable in the numbers, but you don't live there. You live in the "what does it mean" - the insights that turn performance data into a recommendation clients can actually act on. You're as fluent in measurement frameworks as you are in a strategy conversation, and you know how to make complex analysis feel clear without making it simple.
As a Data Analyst, you'll work within our Media department as a key partner to the Director of Digital Media, Account Service, and creative teams. You'll analyze cross-channel performance data, identify trends and opportunities, guide measurement frameworks, and support the tracking and reporting solutions that give clients a smarter picture of what's working - and why.
If you're an analytical mind with strategic instincts who wants to put them to work somewhere that values both, let's talk.
KEY RESPONSIBILITIES:
Data Analysis, Reporting & Insights
  • Collaborate with media team members to design and maintain automated dashboards (e.g., TapClicks, NinjaCat, Google Data Studio) that clearly communicate performance, insights and opportunities to internal teams and clients.
  • Analyze performance data across paid media channels (search, social, programmatic, etc.), owned channels (email, social, etc.), and web analytics platforms.
  • Develop insights that drive campaign optimization, budget allocation, audience strategy, and creative testing strategy.
  • Identify trends, performance anomalies, and growth opportunities.

Measurement & Tracking Implementation
  • Collaborate with Shine's in-house web development team and client teams to implement and validate tracking solutions (GA4, GTM, media platform pixels, conversion APIs, server-side analytics platforms, etc.).
  • Ensure proper data collection architecture across client websites and landing pages.
  • Troubleshoot data discrepancies and tracking issues.
  • Maintain documentation of measurement frameworks and tagging structures.

Strategic Collaboration
  • Partner with account service to align data insights with client KPIs and business objectives.
  • Support development of test-and-learn agendas, measurement plans, and quarterly business reviews.

QUALIFICATIONS:
Required:
  • 3-5+ years of experience in digital marketing analytics, media analytics, or a similar role (agency experience preferred).
  • Strong proficiency in web analytics platforms (GA4 required).
  • Experience with tag management systems (Google Tag Manager preferred).
  • Experience with data visualization tools (TapClicks preferred).
  • Working knowledge of paid media platforms (Google Ads, Meta, LinkedIn, programmatic DSPs) and corresponding conversion APIs where applicable.
  • Ability to synthesize data into clear, actionable insights for non-technical audiences.
  • Understanding of attribution models and incrementality testing.
  • Experience with server-side analytics platforms.
  • Exposure to marketing mix modeling or advanced analytics frameworks.

Preferred:
  • Experience with SQL and/or Python for data analysis, including implementation of Meridian
  • Familiarity with CRM data integration and customer journey analysis.

COMPENSATION & BENEFITS: Competitive salary based on experience. Benefits package includes: fully paid health, dental, life and disability insurance (for individuals and families), 401k program, paid downtown parking, paid home internet access, and more.
ABOUT SHINE UNITED: Shine United is a $51 million advertising, design and digital agency located in America's Heartland - Madison, Wisconsin. Best known for its innovative brand positioning and creative firepower, Shine has been tapped by brands like Harley-Davidson, Mizuno Running, Discover Card, Amazon, Kohler, Festival Foods, Toppers Pizza, Winston Fly Rods, Carver Yachts and UW Health. Shine was named one of the best small agencies in the country by One.A.Magazine, and one of the best places to work in the country by Outside Magazine. Shine's work has been featured in Communication Arts, Print, Graphis, AdAge and The New York Times. Learn more at ShineUnited.com.
#ShineOn
Shine United is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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