Job Summary:
Agoda is a leading online travel agency that connects people to destinations and experiences. They are seeking a Senior Data Analyst to join their Performance Marketing Team, where the role involves analyzing data from marketing experiments and optimizing campaigns across various platforms.
Responsibilities:
• Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
• Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
• Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.
Qualifications:
Required:
• Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, statistics or science)
• Ability to communicate fluently in English
• Good numerical reasoning skills
• Proficiency in Excel
• Intellectual curiosity
Preferred:
• Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL
• Experience in digital marketing
• Academic research experience
Company:
Agoda is a digital travel platform that provides access to hotels and holiday properties including flights. It is a sub-organization of Booking Holdings. Founded in 2005, the company is headquartered in Singapore, SGP, with a team of 5001-10000 employees. The company is currently Late Stage.