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D2C Manager Jobs (NOW HIRING)

D2C Site Marketing Coordinator

Dearborn, MI · On-site

$39K - $53K/yr

Professional Job Summary Support our team of Marketing Managers and Strategists across our D2C eCommerce channel, striving to achieve seamless execution of omnichannel marketing campaigns through our ...

The Role We're hiring a Growth Marketing Manager to own our direct-to-consumer patient acquisition ... Instrument and monitor every stage of the D2C funnel - from ad impression to landing page visit to ...

Retail Licensed Merchant D2C

Dearborn, MI · On-site

$12.75 - $15.75/hr

D2C - Merchandising Reports to: Sr. Manager Merchandising - Retail Location: Dearborn Job Classification: Hybrid FLSA Status : Exempt Job Band: Professional Job Summary The Merchandiser develops ...

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D2c Manager information

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$24.5K

$59.5K

$116K

How much do d2c manager jobs pay per year?

As of Sep 13, 2026, the average yearly pay for d2c manager in the United States is $59,525.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $68,500.00 per year, depending on experience, location, and employer.

What does a D2C manager do?

A D2C (Direct-to-Consumer) Manager is responsible for overseeing a brand’s direct sales channels, such as its website or app, to ensure products reach customers without intermediaries. Their duties typically include developing sales strategies, optimizing the customer experience, managing digital marketing campaigns, and analyzing sales data to drive growth. They collaborate with teams like marketing, logistics, and customer service to deliver a seamless shopping experience and build strong customer relationships. Ultimately, a D2C Manager aims to maximize revenue and customer loyalty through direct engagement and tailored offerings.

What are the key skills and qualifications needed to thrive as a D2C manager?

To thrive as a D2C Manager, you need expertise in e-commerce strategy, digital marketing, and sales analytics, typically supported by a degree in marketing, business, or a related field. Familiarity with e-commerce platforms like Shopify or Magento, CRM tools, and digital advertising systems is essential, along with possible certifications in digital marketing. Strong leadership, data-driven decision-making, and effective communication are vital soft skills in this role. These capabilities enable D2C Managers to drive online sales growth, optimize customer experiences, and ensure the brand’s direct-to-consumer success in a competitive market.

What are some common challenges faced by D2C managers when launching new products online?

D2C Managers often encounter challenges such as accurately forecasting demand, creating seamless customer experiences across digital channels, and coordinating with logistics to ensure timely delivery. They also need to balance marketing budgets effectively while optimizing campaigns for customer acquisition and retention. Collaborating closely with product, marketing, and customer service teams is essential to address these challenges and ensure successful online product launches.

What is the difference between D2C Manager vs E-commerce Manager?

AspectD2C ManagerE-commerce Manager
CredentialsExperience in direct-to-consumer brands, marketing, and salesExperience in online retail, digital marketing, and sales
Work EnvironmentFocus on brand-owned channels, direct customer engagementManage multiple online platforms and marketplaces
Industry UsageCommon in brands selling directly to consumersUsed across various online retail sectors
Search/Comparison IntentUnderstanding direct sales strategiesManaging online sales channels

The D2C Manager primarily focuses on direct-to-consumer sales through brand-owned channels, emphasizing customer engagement and brand loyalty. In contrast, the E-commerce Manager oversees multiple online sales platforms, including marketplaces, and manages broader online retail operations. While both roles require digital marketing and sales skills, the D2C Manager is more specialized in direct brand-consumer relationships, making it distinct in strategy and scope.

What are the most commonly searched types of D2C jobs?

The most popular types of D2C jobs are:

What are popular job titles related to D2C Manager jobs?

For D2C Manager jobs, the most frequently searched job titles are:

Infographic showing various D2C Manager job openings in the United States as of June 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $59,525 per year, or $28.6 per hour.

Director, D2C Commercial Strategy - The Orchard / Independent

New York, NY • On-site

$120K - $140K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 14 days ago


Key responsibilities

  • Own D2C commercial strategy for Orchard and independent artists across planning, execution, and optimization.

  • Develop scalable D2C playbooks tailored to independent artist needs, budgets, and release cycles.

  • Partner with Orchard teams to prioritize releases, assortments, pricing, and drop strategies.


Job description

About Sony Music Entertainment
At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.
At Sony Music's direct-to-consumer (D2C) business unit, we are building the future of artist-to-fan commerce. The Director, Commercial Strategy - Orchard & Independent Labels leads direct-to-consumer commercial strategy for Sony Music's independent and distributed artist roster. Embedded day-to-day with The Orchard, this role ensures independent artists can access scalable, best-in-class D2C capabilities while remaining aligned with Sony Music D2C standards, tools, and operating models.
What you'll do:
  • Own D2C commercial strategy for Orchard and independent artists across planning, execution, and optimization.
  • Develop scalable D2C playbooks tailored to independent artist needs, budgets, and release cycles.
  • Partner with Orchard teams to prioritize releases, assortments, pricing, and drop strategies.
  • Ensure consistent application of Sony Music D2C tools, tech stack, and operational processes.
  • Identify growth opportunities across evergreen merch, catalog, and always-on storefronts.
  • Partner with data and forecasting teams to optimize inventory, conversion, and margin.
  • Act as the primary D2C commercial liaison between The Orchard and Sony Music D2C leadership.

Who you are:
  • 7+ years of experience in D2C, e-commerce, or creator-led commerce environments.
  • Strong understanding of independent artist ecosystems and scalable commercial models.
  • Excellent commercial judgment paired with sensitivity to artist brand and fan experience.
  • Comfortable operating in matrixed organizations with embedded and central responsibilities.
  • Highly organized, data-driven, and execution-focused.

What we give you:
  • Opportunity to shape D2C growth for Sony Music's global independent roster
  • High-visibility role working closely with artists, managers, and label leadership
  • Competitive compensation and comprehensive benefits package
  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.
  • The space to accelerate progress, positively disrupt, and create what happens next
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
New York Pay Range
$120,000-$140,000 USD