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Customer Experience Strategy Jobs in Virginia (NOW HIRING)

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Customer Experience Strategy information

See Virginia salary details

$114.5K

$139K

$160.6K

How much do customer experience strategy jobs pay per year?

As of Aug 6, 2026, the average yearly pay for customer experience strategy in Virginia is $139,046.00, according to ZipRecruiter salary data. Most workers in this role earn between $126,400.00 and $151,200.00 per year, depending on experience, location, and employer.

What is the difference between Customer Experience Strategy vs Customer Experience Manager?

AspectCustomer Experience StrategyCustomer Experience Manager
Primary FocusDeveloping overall customer experience plans and long-term strategiesImplementing and managing day-to-day customer experience initiatives
ResponsibilitiesDesigning customer journey frameworks, setting strategic goalsOverseeing customer interactions, managing teams, ensuring service quality
Required SkillsStrategic thinking, data analysis, cross-department collaborationCustomer service skills, team management, communication
Work EnvironmentCorporate planning, cross-functional teamsCustomer service centers, retail stores, client-facing roles

While Customer Experience Strategy focuses on creating comprehensive plans to enhance overall customer satisfaction, the Customer Experience Manager executes these plans through daily operations and team management. Both roles are essential for delivering a seamless customer journey but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive in customer experience strategy, and why are they important?

To thrive in Customer Experience Strategy, you need expertise in customer journey mapping, data analysis, and strategic planning, often supported by a background in business, marketing, or a related field. Familiarity with CRM systems, customer feedback platforms, and analytics tools like Salesforce or Qualtrics is typically required. Strong communication, problem-solving, and stakeholder management skills help professionals drive cross-functional initiatives and foster a customer-centric culture. These skills are essential to effectively design and implement strategies that enhance customer satisfaction, loyalty, and business growth.

What are some common challenges faced by professionals in customer experience strategy roles, and how can they be addressed?

Professionals in Customer Experience Strategy often face challenges such as aligning cross-functional teams around customer-centric initiatives and demonstrating the ROI of customer experience improvements. Navigating organizational silos and integrating feedback from multiple channels can also be demanding. Building strong relationships with stakeholders from marketing, sales, product, and support teams, as well as leveraging data-driven insights, are key strategies to overcome these challenges. Consistent communication and clear metrics help ensure alignment and showcase the value of customer experience efforts.

What is customer experience strategy?

Customer Experience Strategy is a comprehensive plan that organizations use to enhance every interaction a customer has with their brand. It involves understanding customer needs, mapping their journey, and designing processes to ensure positive experiences at every touchpoint. This strategy often includes adopting new technologies, training staff, and measuring satisfaction to continually improve. The ultimate goal is to increase customer loyalty, satisfaction, and advocacy.
What are the most commonly searched types of Customer Experience Strategy jobs in Virginia? The most popular types of Customer Experience Strategy jobs in Virginia are:
Customer Experience Strategy jobs near you
Infographic showing various Customer Experience Strategy job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 19% Part Time, and 4% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $139,046 per year, or $66.8 per hour.

Senior Manager, UX Strategy

Sparks Group

West Mclean, VA • On-site, Remote

Full-time

Medical, Life, Retirement

Posted 23 days ago

Job description

Senior Manager, UX Strategy Job Summary:

Sparks Group is partnering with a premier technology and management consulting organization to identify a Senior Manager, UX Strategy for its McLean, VA office. This leadership role is responsible for shaping the organization's digital experience strategy, with primary ownership of the corporate website and its connection to broader marketing, branding, and customer engagement initiatives.

The successful candidate will establish a long-term vision for digital experiences, ensuring every interaction supports business objectives while delivering an intuitive and engaging user journey. This leader will oversee UX strategy, design governance, and website optimization while managing a high-performing team of UX professionals.

This position requires a balance of strategic leadership and hands-on execution. The ideal candidate enjoys mentoring others while remaining actively involved in design reviews, user experience improvements, and cross-functional collaboration. You will work closely with teams across marketing, technology, analytics, content, and digital production to create seamless, data-driven customer experiences

Due to the nature of the work, applicants must be U.S. citizens.

Senior Manager, UX Strategy Responsibilities:

  • Develop and execute a comprehensive digital experience strategy that aligns user needs with organizational goals.
  • Lead the vision, roadmap, and ongoing evolution of the company's website as a key marketing and business development platform.
  • Guide UX initiatives across digital properties to ensure intuitive navigation, accessibility, usability, and consistent visual design.
  • Coach and mentor UX professionals while providing direct feedback and support on design initiatives.
  • Build, maintain, and govern enterprise design standards, reusable UI components, and scalable design frameworks.
  • Design connected customer journeys across multiple channels, including web, email, marketing automation, and sales engagement platforms.
  • Establish success metrics, dashboards, and reporting methodologies to evaluate digital experience performance.
  • Champion a culture of continuous improvement through user research, experimentation, testing, and optimization.
  • Partner with executive leadership and business stakeholders to translate organizational priorities into user-centered digital solutions.
  • Foster collaboration across marketing, creative, content, analytics, and technology teams while driving operational excellence within the UX function.

Senior Manager, UX Strategy Qualifications:

  • Bachelor's degree.
  • Minimum of 10 years of experience in user experience, digital product design, customer experience strategy, product management, or a related discipline, including people leadership.
  • Demonstrated expertise in UX methodologies, interaction design principles, information architecture, and usability standards.
  • Proven success creating and expanding enterprise design systems and component libraries.
  • Experience managing UX teams responsible for large-scale digital products or enterprise websites.
  • Strong ability to influence stakeholders, build consensus, and communicate with executive leadership.
  • Comfortable working within large, cross-functional organizations with multiple stakeholders and competing priorities.
  • Knowledge of web analytics, conversion optimization, experimentation frameworks, KPI development, and data-informed decision making.
  • Portfolio demonstrating strategic UX thinking, polished design execution, measurable business impact, and ownership of complex digital initiatives.
  • Ability to combine strategic planning with hands-on contributions throughout the design lifecycle.

Senior Manager, UX Strategy Preferred Qualifications:

  • Experience with marketing automation technologies such as Marketo or Salesforce Marketing Cloud.
  • Familiarity with personalization, audience segmentation, or customer journey platforms, including Adobe Target and customer data platforms (CDPs).
  • Background supporting B2B and/or government-focused organizations with complex buying cycles.
  • Working knowledge of SEO, digital content strategy, and web analytics best practices.
  • Experience supporting sales enablement initiatives and integrating digital experiences into the customer lifecycle.
  • Familiarity with enterprise content management systems such as Adobe Experience Manager (AEM) or Contentful.
  • Understanding of modern customer data ecosystems, including data lakes and related technologies.
  • Knowledge of accessibility regulations and WCAG standards.

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This job is Hybrid Remote.

We offer several comprehensive benefits package including health and life insurance, paid and unpaid time off, and retirement and savings plans to qualifying employees.

Download the Sparks Group mobile app from Apple App Store or Google Play.

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Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.