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Customer Analytics Jobs in California (NOW HIRING)

... & CRM Analytics role focuses on improving customer retention and lifetime value by analyzing customer data and supporting CRM and loyalty initiatives. Responsibilities : • Monitor customer ...

This role leads the Digital Customer Data & Analytics team, reporting to the Director of Digital Customer Data & Analytics, and will manage 3-4 direct reports. It is a highly technical leadership ...

The individual works closely with Loyalty, CRM, Marketing, Product, Merchandising, and Analytics teams to support a more data-driven approach to customer growth. The ideal candidate is analytical ...

The individual works closely with Loyalty, CRM, Marketing, Product, Merchandising, and Analytics teams to support a more data-driven approach to customer growth. The ideal candidate is analytical ...

Showing results 21-40

Customer Analytics information

See California salary details

$11

$19

$29

How much do customer analytics jobs pay per hour?

As of Aug 10, 2026, the average hourly pay for customer analytics in California is $19.41, according to ZipRecruiter salary data. Most workers in this role earn between $16.15 and $21.35 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in customer analytics?

To thrive in Customer Analytics, you need strong analytical skills, proficiency in statistics, and a background in fields like mathematics, business, or data science. Familiarity with technical tools such as SQL, Python or R, and experience with data visualization platforms like Tableau or Power BI are typically required. Excellent communication, problem-solving, and business acumen are important soft skills for translating data insights into actionable strategies. These skills ensure you can extract meaningful customer insights, drive business decisions, and contribute to organizational growth.

How do professionals in customer analytics typically collaborate with marketing and product teams?

Customer Analytics professionals frequently work closely with marketing and product teams to translate data insights into actionable strategies. They often participate in cross-functional meetings, sharing findings from customer behavior analyses to help refine marketing campaigns or inform product enhancements. This collaboration requires strong communication skills, as they must present complex data in a way that is accessible to non-technical stakeholders. The role often bridges the gap between raw data and business strategy, making teamwork and adaptability essential for success.

What is customer analytics?

Customer analytics is the process of collecting and analyzing data about customers’ behaviors, preferences, and interactions with a business. This information helps companies understand their customers better, segment their audience, and tailor products, services, and marketing strategies to meet specific needs. By leveraging customer analytics, organizations can enhance customer satisfaction, improve retention rates, and increase overall business performance. It often involves the use of data analysis tools, customer relationship management (CRM) systems, and predictive modeling to make informed decisions.

What is the difference between Customer Analytics vs Customer Data Analyst?

AspectCustomer AnalyticsCustomer Data Analyst
Primary FocusAnalyzing customer data to identify trends and insights for strategic decision-makingCollecting, cleaning, and interpreting customer data for reporting and operational purposes
Skills & CertificationsData analysis, statistical skills, knowledge of analytics tools, possibly marketing backgroundData management, SQL, Excel, basic analytics skills, often with a focus on data reporting
Work EnvironmentMarketing, business intelligence teams, often in data-driven companiesData teams, IT departments, or customer service units within organizations

Customer Analytics professionals focus on deriving strategic insights from customer data to inform marketing and business decisions. Customer Data Analysts handle data collection and reporting tasks to support operational needs. While both roles require data skills and work with customer data, Customer Analytics emphasizes strategic analysis, whereas Customer Data Analysts focus on data management and reporting.

What does a customer analytics do?

A customer analytics professional analyzes customer data to identify patterns, preferences, and behaviors that can inform marketing strategies and improve customer experience. They often use tools like SQL, Excel, and data visualization software to interpret large datasets and support business decision-making.
What are the most commonly searched types of Customer Analytics jobs in California? The most popular types of Customer Analytics jobs in California are:
What are popular job titles related to Customer Analytics jobs in California? For Customer Analytics jobs in California, the most frequently searched job titles are:
What job categories do people searching Customer Analytics jobs in California look for? The top searched job categories for Customer Analytics jobs in California are:
What cities in California are hiring for Customer Analytics jobs? Cities in California with the most Customer Analytics job openings:
Infographic showing various Customer Analytics job openings in California as of August 2026, with employment types broken down into 78% Full Time, 19% Part Time, and 3% Contract. Highlights an 89% Physical, 1% Hybrid, and 10% Remote job distribution, with an average salary of $40,375 per year, or $19.4 per hour.

Machine Learning Engineer - Product Marketing Customer Analytics

Apple Inc.

Cupertino, CA • On-site

$216.20 - $324.80/hr

Other

Medical, Dental, Retirement

Re-posted 21 days ago


Apple rating

8.0

Company rating: 8.0 out of 10

Based on 677 frontline employees who took The Breakroom Quiz

7th of 30 rated technology retailers


Job description

Cupertino, California, United States Corporate Functions

At Apple, new ideas have a way of becoming excellent products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish!

Description

Support Product Marketing, Investor Relations, and the Executive Team with predictive analytics for customer product and services engagement. Understand product requirements then translate them into modeling tasks and engineering tasks. Develop scalable ML algorithms and models to understand customer behavior and provide leadership with actionable insights and recommendations. Design and implement end-to-end machine learning pipelines—from feature engineering to model serving—using best in class MLOps frameworks. Develop and optimize deep learning and traditional ML solutions on high-volume datasets using GPU clusters or distributed CPU environments. Experiment with cutting‑edge algorithms, providing advanced insights into customer behavior and engagement. Manage ML projects through all phases, including data quality, algorithm/feature development, predictive modeling, visualization, and deployment and maintenance. Tackle difficult, non‑routine analysis/prediction problems, applying advanced ML methods as needed. Partner with peers to build and prototype analysis pipelines that provide insights at scale. Collaborate with data engineers and infrastructure partners to implement robust solutions and operationalize models. Enhance and evolve solutions to meet changing business needs with agility.

Minimum Qualifications
  • 8+ years of hands‑on programming skills for large‑scale data processing
  • Graduate degree required in Computer Science, Statistics, Data Mining, Machine Learning, Operations Research, or related field
Preferred Qualifications
  • Excellent understanding of analytical methods and machine learning algorithms including regression, clustering, classification, optimization, and other advanced analytic techniques.
  • 8+ years of proven experience building and scaling predictive models across distributed systems (eg: Spark, Kubernetes, GPU clusters), production model hosting, and handling end‑to‑end performance optimization to solve business problems.
  • 8+ years of hands‑on programming skills (Python, and/or Spark) for large‑scale data processing, deriving key insights, developing machine learning models on structured and unstructured data, and with demonstrated success maintaining robust, high‑throughput ML pipelines in a production environment.
  • Comfortable with advanced deep learning frameworks (Tensorflow, PyTorch) and adept at designing and scaling ML platforms that include feature stores, automated retraining pipelines and CI/CD integration. Able to design systems to handle high‑volume ML workflows and implement scalable, fault‑tolerant solutions.
  • Solid technical database and data modeling knowledge (Oracle, Hadoop, SnowFlake), and experience optimizing SQL queries on large dataset for performance‑critical analytics.
  • Able to work effectively on ambiguous data and constructs within a fast‑changing environment, tight deadlines and priority changes
  • Strong communication skills and ability to explain complex technical topics to both data science peers and non‑technical business stakeholders, effectively presenting findings and recommendations to senior executives.
  • Demonstrated success in partnering cross‑functionally, guiding diverse technical teams, aligning business stakeholders, invested in collective success of teams and project outcomes.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $216,200 and $324,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.

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About Apple

Sourced by ZipRecruiter

Imagine what you could do here! At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Dynamic, intelligent people and inspiring, innovative technologies are the norm here. The people who work here have reinvented entire industries with all Apple Hardware products. The same real passion for innovation that goes into our products also applies to our practices strengthening our dedication to leave the world better than we found it.

Industry

Computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Cupertino, CA, US

Year founded

1976