Culture Reporter Jobs in Raleigh, NC (NOW HIRING)

Position Summary

WRAL-TV is seeking a dynamic, experienced, and versatile Investigative Reporter to join our award-winning Enterprise Team, contributing to two of the station’s signature brands: the WRAL Investigates Unit and the 5 On Your Side Consumer Unit. This role is ideal for a journalist who thrives on accountability storytelling, consumer advocacy, and impactful investigative work across multiple platforms.

This position requires a driven, ethical journalist with strong storytelling chops and the technical ability to independently produce compelling content for all WRAL platforms—including WRAL.com, WRAL News+, YouTube, social media, and television newscasts.

Key Responsibilities

Enterprise Reporting & Investigations

• Develop and produce enterprise-level investigative and consumer-focused stories that inform and serve the public interest.
• Pitch, research, and execute original story ideas for WRAL Investigates and 5 On Your Side that hold individuals, companies, and government entities accountable.
• Cultivate relationships with sources, gather and analyze data, and file public records requests to support in-depth reporting.

Shooting, Writing & Editing

• Shoot high-quality video and edit packages independently under tight deadlines.
• Write scripts and digital articles with clarity, accuracy, and journalistic integrity.
• Produce content in multiple formats (TV packages, digital write-ups, video explainers, and live presentations).

On-Air Performance & Live Reporting

• Deliver polished and authoritative on-camera presentations for both live and recorded segments.
• Conduct insightful interviews with experts, newsmakers, and impacted community members on location and in-studio.
• Break exclusive stories and deliver breaking news coverage across all platforms.

Graphics & Data Visualization

Multiplatform Content Creation

• Post engaging written and multimedia content to WRAL.com and all relevant social media platforms.
• Regularly utilize social media to connect with the community, promote stories, and provide real-time updates.
• Contribute regularly to the station’s YouTube, streaming, and OTT platforms with creative and impactful content.

Collaboration & Teamwork

• Participate in daily editorial meetings and collaborate with producers, photojournalists, digital editors, and managers to shape daily coverage plans.
• Coordinate with consumer producers and investigative team members to develop long-term, high-impact projects.
• Other duties as assigned.

Essential Qualifications

• Education: Bachelor's degree in Journalism, Communications, or a related field.
• Experience: At least 3 years of experience in a newsroom reporting role with a focus on live, field, and investigative reporting.
• Technical Skills:
  • Proficiency with video shooting equipment and non-linear editing systems (e.g., Edius, Premiere, Final Cut).
  • Strong command of AP style and journalistic best practices.
  • Familiarity with data journalism, spreadsheet analysis, and FOIA/public records processes is a plus.
• Digital Fluency:
  • Proven ability to generate content for web, streaming, and social platforms.
  • Comfortable using tools like Chartbeat, CMS platforms, and social engagement analytics.

Key Competencies & Attributes

• Unwavering curiosity and tenacity in pursuing truth and untold stories.
• Strong editorial judgment, news instincts, and ethical standards.
• Excellent storytelling skills and ability to simplify complex topics.
• Ability to work independently and under pressure in a fast-paced environment.
• Strong organizational skills and flexibility to adapt to shifting priorities.
• Professional appearance and comfort with irregular hours, including nights, weekends, and holidays as needed.

Benefits:

Pre-Employment Information:

• Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is completely voluntary. Your decision will have absolutely no impact on your hiring chances, and your application WILL be accepted regardless of whether you choose to provide this information or not.

EEO Statement:

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

CBC Statement:

Capitol Broadcasting Company, Inc. is a diversified communications leader which owns and/or operates WRAL-TV, WRAZ-TV, WRAL News+ (WNGT-CD), WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCMC-HD4, Microspace Communications, and Capitol B Creative in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and the Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the Zebulon Devil Dogz in Zebulon, NC; the American Underground startup hub and workspace in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.