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Cruise Vacation Planner Jobs (NOW HIRING)

Key Responsibilities * Assist clients with planning and booking cruises, resorts, family vacations, theme park vacations, and other travel experiences. * Research destinations, accommodations ...

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Cruise Vacation Planner information

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$38.5K

$69.3K

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How much do cruise vacation planner jobs pay per year?

As of Aug 27, 2026, the average yearly pay for cruise vacation planner in the United States is $69,253.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,000.00 and $81,000.00 per year, depending on experience, location, and employer.

What is a cruise vacation planner?

A Cruise Vacation Planner is a professional who helps clients plan and book their ideal cruise vacations. They provide expert advice on destinations, cruise lines, itineraries, and onboard experiences. Their role includes arranging accommodations, excursions, and special travel needs while ensuring the best value for the customer. They often work for cruise lines or travel agencies and may earn commissions or incentives based on bookings. Excellent communication and customer service skills are essential for success in this role.

What does a cruise vacation planner do?

A typical day for a Cruise Vacation Planner involves consulting with clients to understand their vacation preferences, researching various cruise lines and destinations, and creating customized travel itineraries. You will spend time using booking and CRM software to reserve cabins, arrange excursions, and manage travel details. Collaboration is often required with cruise line representatives, tour operators, and other travel professionals to secure the best deals or resolve any client issues. The role may also include following up with clients after their trips to gather feedback and encourage repeat business. This position suits those who enjoy a dynamic, client-focused work environment with opportunities for professional growth.

What are the key skills and qualifications needed to thrive as a cruise vacation planner?

To thrive as a Cruise Vacation Planner, you need strong sales abilities, destination knowledge, and experience in travel planning, often supported by a background in hospitality or tourism. Familiarity with cruise booking systems (such as Sabre or Amadeus), customer relationship management (CRM) software, and relevant travel agent certifications (like CLIA) is highly valuable. Excellent interpersonal skills, attention to detail, and the ability to tailor recommendations to client preferences set exceptional planners apart. These capabilities are crucial for building client trust, ensuring seamless travel experiences, and achieving sales goals in a competitive industry.

How do you become a cruise vacation planner?

To become a cruise vacation planner, individuals typically need strong customer service skills, knowledge of cruise lines and destinations, and experience in travel planning or sales. Many employers prefer candidates with a travel or hospitality background and relevant certifications, such as those from the Travel Institute or Cruise Lines International Association (CLIA). Familiarity with booking tools and good communication skills are also important for success in this role.

How much do cruise vacation planners make?

Cruise vacation planners typically earn between $30,000 and $60,000 annually, depending on experience, location, and whether they work for a travel agency or independently. Many also earn commissions or bonuses based on sales and client satisfaction, and strong customer service skills are essential for success in this role.
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Cities with the most Cruise Vacation Planner job openings:

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States with the most job openings for Cruise Vacation Planner jobs include:

Infographic showing various Cruise Vacation Planner job openings in the United States as of August 2026, with employment types broken down into 82% Full Time, 16% Part Time, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $69,253 per year, or $33.3 per hour.

Cruise Vacation Planner - ONSITE - Fort Lauderdale, FL - US

Fort Lauderdale, FL


Holland America Group
Water Transportation • 10K+ employees

6.2

Company rating: 6.2 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

7th of 9 rated cruise lines

People enjoy working here

Paid breaks


Full-time

Medical, Retirement

Re-posted 2 days ago


Job description

One of the best-known names in cruising, Princess is the world's leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe.  We give our guests the Medallion Class experience others simply can't. 


We're looking for a self-motivated Cruise Vacation Planner (CVP) who is passionate about closing the sale.  You'll be responsible for selling Princess Cruises North America cruises and related products.  The primary goal of the role is to drive cruise sales to meet targets by establishing and maintaining long-term business relationships with guests interested in Princess cruises. The CVP will be building and maintaining guest relationships by conducting mainly outbound sales calling. This person will work closely with their CVP Sales Coaches and alongside other CVPs to deliver sales results.  This is an agile position expected to meet and react to the changing needs of guests, department, and company.  The CVP will be positioned to allow for real time ad-hoc and scheduled in-person interaction with Senior Leadership to review current sales trends, implement specific research requirements, discuss current and new initiatives to drive improved sales performance and provide input on specific obstacles being encountered in the achievement of sales goals.  
 

Here's a summary of what Princess is looking for in its Cruise Vacation Planner. Is this you?

Please note: This role is an onsite position.  Role training will be held in Fort Lauderdale, FL.  Once training is completed, agents will work in our Fort Lauderdale office until our new Miramar office location will be completed in 2026.  Once complete, this team will report to the Miramar, FL office for work.

Responsibilities

  • Contact leads via outbound calls to new and returning guests in a timely manner according to established daily work-flow guidelines as outlined by leadership

  • Follow up by returning calls and emails, keeping pre-scheduled appointments, and maintaining contact documentation in CRM system

  • Proactively use all available resources to generate deposited new direct bookings from both past and prospective customer to meet and exceed department booking and revenue targets and accurately creating these bookings in POLAR

  • Understand guest profiles and interpret their vacation needs and requests to secure bookings, deliver exceptional customer service and build on-going relationships

  • Display excellent customer service and exceed customer expectations at every opportunity; including (but not limited to) selling the right cruise vacation to meet customer needs

  • Guide and influence contacted leads to make a booking using selling skills and strategies.  Use up-selling techniques and referral opportunities to generate additional revenue by selling PVP, Princess+ and Premier, hotel, EzAir, etc. 

  • Optimize the usage of sales, lead, referral and group generation tools, promotional material and sales techniques when interacting with guests

  • Maintain a clear understanding of all CVP job functions, including applications such as Polar and Siebel, adherence to Princess Cruises Line (PCL) policies, rules, operational updates and regulations, and thorough knowledge of promotions and campaigns

  • Suggest strategies for management, along with providing detailed insights and feedback on promotional campaigns

  • Attend Team meetings to review statistical insights, sales results, industry news, product updates, policies, and upcoming campaigns, and prepare for upcoming events

  • Attend monthly side-by-side monitoring evaluations with their sales coach, ensuring alignment with company standards and reviewing individual performance goals

  • Manage time and priorities to efficiently contact and service leads

  • Work closely with sales coaches on specific initiatives, campaigns, or special projects that may arise

  • Maintain the highest standards of professionalism in all interactions, creating a positive image of the products and the Company

  • Any additional duties as assigned by the Coaches, Managers, and/or Director


The hours for this position will be as follows: 

Training will be held in Fort Lauderdale, Florida Monday through Friday 8:30 AM - 5:15 PM EST.  

After training, and after a potential 'nesting' period, shifts will be determined by a shift bid based on operational needs. Shift bids can be done up to twice a year during operational hours. 

Traditionally, shifts are 8 consecutive hours, 5-days a week Monday through Saturday between the hours of 9 AM - 9 PM EST in office.

Required Experience

  • Minimum of 6 months of luxury sales experience

  • Must be legally authorized to work in the United States; Princess is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status)

  • Proven success as a sales representative as measured by level of sales performance against established goals and objectives

  • Following technical processes and ability to grasp system logic

  • Strong personal computer skills and demonstrated proficiency with Microsoft Office software

  • Highly motivated self-starter who demonstrates a commitment to achieving individual sales and booking targets while developing ongoing guest relationships for future business

  • Demonstrated strong work ethic and the ability to work in a goal oriented, high-pressure environment with strict deadlines

  • Strong verbal, interpersonal, and communication skills

  • Demonstrated ability to effectively communicate with management, internal support teams, and guests

  • Innovative thinking and problem-solving skills

  • Strong organizational skills

  • Ability to handle multiple priorities

Preferred Experience

  • 2 years of experience in a high-volume sales environment in the cruising and travel industry

What You Can Expect 

  • Competitive compensation and base hourly pay
  • With uncapped earning potential, firstyear performers typically earn around $74K-$144K+.
  • Cruise and Travel Privileges for You and Your Family
  • Health Benefits
  • 401(k) 
  • Employee Stock Purchase Plan 
  • Training & Professional Development
  • Tuition & Professional Certification Reimbursement
  • Monthly sales incentive earning potential

Our Culture... Stronger Together

Our highest responsibility and top priority are compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.  Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at:  https://www.princess.com/aboutus/culture-framework/.
Princess is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.


Americans with Disabilities Act (ADA) 

Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws.  If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com.
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